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Anime Expo® Announces May Pre-Registration Contest

ANIME EXPO® ANNOUNCES MAY PRE-REGISTRATION CONTEST

Nation's Largest Convention Provides Prizes From eFrontier, Square Enix and Toei Animation

Anaheim, California (May 15, 2007) — Anime Expo® continues bringing amazing prizes the month of May. By just registering for the nation's largest Anime/Manga convention (June 29, 2007-July 2, 2007 at the Long Beach Convention Center), fans can win amazing prizes from eFrontier, Square Enix and Toei Animation. More information can be found on the website <www.anime-expo.org> .

Prizes include:
· Anime Studio 5 (Standard Edition) Create Your Own Cartoons & Animations from eFrontier
· Manga Studio 3.0 Debut from eFrontier
· FINAL FANTASY XI Online PC- Vana'Diel® Collection 2007 from Square Enix-Includes the complete original game plus three expansion packs
· ONE PIECE figure key chains (Luffy and Zoro) from Banpresto provided by Toei Animation, Inc.

All registrants who register before the end of April are automatically placed into the drawing. Those who have already pre-registered are also automatically entered into this drawing. Secure pre-registration can be done via online at https://secure.rhq.com/anime/anime2007/attreg/index.cgi .

Attendees interested in booking flights, car rentals and/or other hotels for Anime Expo® 2007 can do so via the AX Travel Store located at <www.AXTravelStore.com> .

About Anime Expo®
Located in Long Beach, California - Anime Expo®, the nation's largest anime/manga convention, serves to foster trade, commerce and the interests of the general public and animation/ comics industry. This event serves as a key meeting place for the general public to express their interest and explore various aspects of anime/manga, as well as for members of the industry to conduct business. AX 2007 will be held June 29 – July 2, 2007 at the Long Beach Convention Center in Southern California. More information can be found at its website (www.anime-expo.org).

About Society for the Promotion of Japanese Animation
The Society for the Promotion of Japanese Animation (SPJA) is a non-profit organization with a mission to popularize and educate the American public about anime and manga, as well as provide a forum to facilitate communication between professionals and fans. This organization is more popularly known by its entertainment property – Anime Expo®. More information can be found at its website (www.spja.org).

The statements made in this press release that are not historical facts are "forward-looking statements." These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties. The Company cautions readers of this press release that a number of important factors could cause Anime Expo®/SPJA's actual future results to differ materially from those expressed in any such forward-looking statements. Such factors include, without limitation, product delays, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, vendors and third-party developers, international economic and political conditions. The Company may change its intention, belief or expectation, at any time and without notice, based upon any changes in such factors, in the Company's assumptions or otherwise. The Company undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.


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