Anime Expo Announces Bleach Director

May 16th 2007
ANIME EXPO® 2007 ANNOUNCES FAMED GUEST OF HONOR FROM TOEI ANIMATION'S ONE PIECE

Nation's Expo Brings Famed Director to Highly Anticipated Convention

Anaheim, California (May 16, 2007) — Animation director Eisaku Inoue is the latest addition to the hottest line up of Anime Expo® 2007 Guests of Honors for the highly anticipated 2007 convention June 29-July 2 at the Long Beach Convention Center. More information can be found on the website www.anime-expo.org.

As a child, born in the Kanagawa prefecture, Eisaku Inoue was hooked on drawing his favorite robot characters including classics like Mazinger Z. It was the Leiji Matsumoto's pioneering Space Battleship Yamato that galvanized Mr. Inoue's intentions on pursuing his passions professionally in the animation industry.

Mr. Inoue has been involved in a great number of projects most notably, Devil Boy (Akuma-kun), Saint Seiya, Madoh Oh Granzort, Tenchi Muyo! Ryo Ohki, DNA², Street Fighter, B'TX, and Saint Seiya: The Hades Chapter - Sanctuary, etc. on which he served as animation director. Also, he served as key animator on Gunbuster, DIGIMON ADVENTURE 02 - Digimon Hurricane, DIGIMON ADVENTURE 02 - Revenge of Diaboromon、Iriya's Sky, The Summer with UFO, etc. On One Piece, he serves as chief animation director while creating the storyboards for the TV series. Moreover, Mr. Inoue has served as chief character designer and chief animation director for One Piece movies One Piece - Adventure of Spiral Island, One Piece: The Movie: The Mecha Soldier of Karakuri Castle and the recent hit One Piece: The Movie: Episode of Alabasta Kingdom – The Pirates and the Princess of the Desert.

Eisaku Inoue joins Tetsuro Araki, Masaru Kitao, Mary Elizabeth McGlynn and ORESKABAND as Anime Expo® 2007 Official Guests of Honor.

First time exhibitor, Toei Animation, will also bring renowned animation director, Kônosuke Uda, to the convention as their special guest. Uda has director numerous series including One Piece, Sailor Moon, Gegege no Kitarō, Young Kindaichi's Case Book and Moon Guardian.

All registrants who register before the end of May are automatically placed into the drawing. Those who have already pre-registered are also automatically entered into this drawing. Secure pre-registration can be done via online at https://secure.rhq.com/anime/anime2007/attreg/index.cgi.

Attendees interested in booking flights, car rentals and/or other hotels for Anime Expo® 2007 can do so via the AX Travel Store located at www.AXTravelStore.com.

About Anime Expo®

Located in Long Beach, California - Anime Expo®, the nation's largest anime/manga convention, serves to foster trade, commerce and the interests of the general public and animation/ comics industry. This event serves as a key meeting place for the general public to express their interest and explore various aspects of anime/manga, as well as for members of the industry to conduct business. AX 2007 will be held June 29 – July 2, 2007 at the Long Beach Convention Center in Southern California. SPONSORS: ADV Films, Bandai Entertainment, Copic Markers, Digital Manga, Gaia Online, Go! Media, Infinity Studios, Informasian TV (iaTV) and the Los Angeles Times. More information can be found at its website (www.anime-expo.org).

About Society for the Promotion of Japanese Animation

The Society for the Promotion of Japanese Animation (SPJA) is a non-profit organization with a mission to popularize and educate the American public about anime and manga, as well as provide a forum to facilitate communication between professionals and fans. This organization is more popularly known by its entertainment property – Anime Expo®. More information can be found at its website (www.spja.org).

About Toei Animation Inc.

Coming off the heels of Toei Animation's 50th anniversary, Toei Animation Inc. (TAI), a wholly-owned subsidiary of Toei Animation Co., Ltd. established in Los Angeles in 2004, looks forward to spreading the world-renowned Japanese animation studio's extensive library and pursuing co-production projects in North and Latin America and other English-speaking territories worldwide. With a rich catalogue of unique animated properties including such famous titles and franchises as Digimon, Dragon Ball, Sailor Moon, Saint Seiya, One Piece, Magical DoReMi, Bobobo-bo Bo-bobo and Beet the Vandel Buster, Toei Animation offers children all over the world the ability to dream. With an eye on the global market, Toei Animation is focusing its efforts in the company's Paris, Shanghai, Hong Kong and Los Angeles offices. The main business operations of TAI include film licensing in all media and emerging platforms, merchandise licensing and co-productions with local establishments. Looking ahead to the next 50 years, TAI is committed to the challenge of marrying its carious assets with cutting edge technologies such as VOD, the Internet and mobile media to best deliver the company's message of unbound dreams to this and future generations. Dream Ahead – Toei Animation.

The statements made in this press release that are not historical facts are "forward-looking statements." These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties. The Company cautions readers of this press release that a number of important factors could cause Anime Expo®/SPJA's actual future results to differ materially from those expressed in any such forward-looking statements. Such factors include, without limitation, product delays, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, vendors and third-party developers, international economic and political conditions. The Company may change its intention, belief or expectation, at any time and without notice, based upon any changes in such factors, in the Company's assumptions or otherwise. The Company undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

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