Anime Expo® Announces 2007 Ticketing Policy

Nation's Largest Convention Provides Ticketing Policy to Ensure Attendee Safety

Anaheim, California (May 21, 2007) — Anime Expo® Main Events traditionally include Opening/Closing Ceremonies, Masquerade, the Anime Music Video Contest, Art Auctions, AX Idol and various concerts. Due to high attendee interest and limited seating, select events will require tickets in order to gain entrance and ensure attendee safety. Tickets will be handed out to attendees during a set time frame each day with each individual ticket applicable towards one event in the Arena. Attendees will have the opportunity to pick up tickets to multiple shows based on availability. This year's highly anticipated 2007 convention will be held June 29-July 2 at the Long Beach Convention Center. More information can be found on the website www.anime-expo.org .

Who is eligible to obtain tickets?
All registered attendees to Anime Expo ® with valid badges, with the exception of “Exhibit Hall only” passes, are eligible to obtain tickets to attend ticketed events.

Which Main Events are ticketed this year?
The following events require tickets to attend:

· All Arena concerts
· Masquerade

How do you get a ticket?

There are three ways to obtain tickets to the events named above:

1. Reserve a hotel room in the Anime Expo ® room block through the Long Beach Housing Bureau by May 31, 2007 and get one ticket per registered guest to one event of your choice (up to a maximum of 4 tickets per room), based on availability.
2. Purchase a Premier ticket for the desired event(s) before June 15, 2007, 11:59 PM, PDT. Attendees are limited to one (1) ticket per event per unique registration ID for a maximum of seven (7) unique tickets.
3. Line up at the east entrance of the Long Beach Arena two and a half (2 1⁄2) hours before show time on the day of the desired event. The number of tickets given out is based on availability. Please note that queuing for tickets at this time does not guarantee that you will receive one.

Attendees with special needs must inquire about seats with our Disabled Services Coordinators located at the Anime Expo ® Information Desk in the Convention Center lobby. Due to the restrictions of the Long Beach Convention Center, wheelchairs will not be allowed on the floor level. Wheelchair access will be limited to the loge level only. Space is limited, and tickets will be distributed on a first come, first served basis. Tickets for these sections cannot be obtained at the Will Call booth.

How many events can you attend?

All attendees, with or without hotel reservations in the Anime Expo ® Room Block, are welcome to attend as many events as possible providing that tickets are still available. Attendees looking to see multiple events may wait in line for tickets on the day of the event or purchase tickets to multiple events under our Premier Ticket program (limit one ticket per event per pre-registered attendee).

TICKET PICKUP PROCEDURES:

* No ticket exchanges after you leave the booth.
* LOST OR STOLEN TICKETS CANNOT BE REPLACED.
* A valid Attendee badge with holder is required to pick up tickets and to attend any of the Main Events.
* All attendees are subject to the Code of Conduct and are expected to adhere to the policies set for the Arena.

Regular Attendees

Attendees who are not part of the Anime Expo ® room block or have not purchased Premier tickets may wait in line on the day of the event for any unclaimed event tickets.

1. Visit Anime Expo ® Registration to obtain a valid badge and badge holder.
2. Line up at the east entrance of the Arena two and a half (2 1/2) hours before show time on the day of the desired event. Tickets will be distributed, 2 per person, on a first come, first served basis. Please note that queuing for tickets at that time does not guarantee you will receive one. The number of tickets given out is based on availability. 3. Doors will open for seating 90 minutes before the event's scheduled start time.

Anime Expo ® Hotel Room Block Attendees

· Attendees registered at any one of the Anime Expo ® hotels (Hyatt, Renaissance, Westin, Hilton, Holiday Inn Downtown, Best Western, and the Hotel Queen Mary) under the Anime Expo ® Room Block will be eligible to receive tickets (one per person, limit 4 people per hotel room).

In order to receive a ticket, the room registration must be made through the Long Beach Housing Bureau before 05/31/2006 and must be under the Anime Expo ® Room Block. Reservations made directly through the hotels will not be honored.

* Tickets for all events will be available for AX Room Block Attendees starting Thursday June 28 and can be picked up at the Anime Expo ® Will Call booth in front of the Arena (east side) during the following hours:

· Thursday 6/28 4 pm – 8 pm
· Friday 6/29 8 am – 4 pm
· Saturday 6/30 8 am – 4 pm
· Sunday 7/1 8 am – 4 pm
· Monday 7/2 8 am – 11 am

· All unclaimed tickets will be released for open distribution two and a half (2 1/2) hours before show time per event. Attendees who miss redeeming tickets to one particular event can still apply their reservation to another upcoming event.

1. Visit Anime Expo ® Registration to obtain a valid badge and badge holder.
2. When checking into your hotel, obtain a folio from the front desk which lists all the attendees staying in the room. Each registered attendee will receive a ticket for a maximum of 4 per hotel room. We will not accept any electronic confirmations as proof of reservation booking.
3. Only one attendee from each reserved room is needed to pick up all the tickets for their party. Bring (1) a valid badge, (2) a badge holder, (3) a hotel folio and (4) a photo ID of each attendee who would like a ticket to the Anime Expo ® Will Call booth located in front of the arena. All items are required in order to receive tickets.
4. Choose from any of the six Arena concerts or the Masquerade. Tickets from a reserved room may be all for one event, all for different events or in any other combination.
5. Doors will open for seating 90 minutes before the event's scheduled start time.

Anime Expo ® Premier Ticket Block Attendees

· Premier tickets are offered for sale on the official Anime Expo ® website in limited quantities to pre-registered attendees only and must be purchased by 11:59 PM, PDT on June 15, 2007.
· Attendees are limited to one (1) ticket per event per unique registration ID for a maximum of seven (7) unique tickets. Premier tickets cannot be purchased in groups and will not be released back into open distribution.
* Tickets for all events will be available for pickup to attendees who have purchased Premier tickets starting Thursday June 28 at the Anime Expo ® Will Call booth in front of the Arena (east side) during the following hours:

· Thursday 6/28 4 pm – 8 pm
· Friday 6/29 8 am – 4 pm
· Saturday 6/30 8 am – 4 pm
· Sunday 7/1 8 am – 4 pm
· Monday 7/2 8 am – 11 am

1. Visit Anime Expo ® Registration to obtain a valid badge and badge holder.
2. Bring (1) a valid badge, (2) badge holder, (3) purchase confirmation printout and (4) photo ID to the Anime Expo ® Will Call booth for redemption during operating hours up until 15 minutes before the show's scheduled start time. All items are required in order to receive tickets.
3. Doors will open for seating 90 minutes before the event's scheduled start time.

STANDBY

* For attendees without tickets, they may wait in the standby line for open seating on the upper levels.
* The standby line does not guarantee a seat.

With regards to photography and recording of any kind are strictly prohibited during concert events. For issues of safety for our contestants-flash photography is discouraged during the Masquerade Main Event.

For attendee safety issues, people who will be attending the Arena events, people with large costumes, props or anything resembling a weapon will not be admitted into the venue. All attendees, press, and staff members attending Arena events must be seated throughout the performances. Those loitering in aisles or hallways will be asked to find a seat or leave the venue. Skanking, moshing or standing on chairs will not be permitted in the Arena. The Long Beach Arena is a smoke free environment.

All registrants who register before the end of May are automatically placed into the drawing. Those who have already pre-registered are also automatically entered into this drawing. Secure pre-registration can be done via online at https://secure.rhq.com/anime/anime2007/attreg/index.cgi .

Attendees interested in booking flights, car rentals and/or other hotels for Anime Expo® 2007 can do so via the AX Travel Store located at www.AXTravelStore.com .

About Anime Expo® Located in Long Beach, California - Anime Expo®, the nation's largest anime/manga convention, serves to foster trade, commerce and the interests of the general public and animation/ comics industry. This event serves as a key meeting place for the general public to express their interest and explore various aspects of anime/manga, as well as for members of the industry to conduct business. AX 2007 will be held June 29 – July 2, 2007 at the Long Beach Convention Center in Southern California. SPONSORS: ADV Films, Bandai Entertainment, Copic Markers, Digital Manga, Gaia Online, Go! Media, Infinity Studios, Informasian TV (iaTV) and the Los Angeles Times. More information can be found at its website (www.anime-expo.org).

About Society for the Promotion of Japanese Animation The Society for the Promotion of Japanese Animation (SPJA) is a non-profit organization with a mission to popularize and educate the American public about anime and manga, as well as provide a forum to facilitate communication between professionals and fans. This organization is more popularly known by its entertainment property – Anime Expo®. More information can be found at its website (www.spja.org ).

The statements made in this press release that are not historical facts are "forward-looking statements." These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties. The Company cautions readers of this press release that a number of important factors could cause Anime Expo®/SPJA's actual future results to differ materially from those expressed in any such forward-looking statements. Such factors include, without limitation, product delays, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, vendors and third-party developers, international economic and political conditions. The Company may change its intention, belief or expectation, at any time and without notice, based upon any changes in such factors, in the Company's assumptions or otherwise. The Company undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.