Anime Expo® Hits Record Highs in Attendance

Jul 1st 2007

Over 35,000+ in Attendance By 3rd Official Day

Long Beach, California (July 1, 2007) — Over 35,000+ attendees took over the Long Beach Convention Center on the 3rd official day for the nation's largest anime and manga convention. This year's highly anticipated 2007 convention is being held June 29-July 2 at the Long Beach Convention Center. More information can be found on the website www.anime-expo.org .

With thousands of registered attendees and hundreds still in line, Anime Expo® 2007 is anticipated to be the biggest and most exciting ever. More events await, tomorrow, for the final day including:

· Halko Momoi Concert
· SPJA Charity Auction
· Closing Ceremonies
· Key Note Speech
· Industry Conference Panel: Technology, Entertainment and Licensing

More updated schedule information can be found on the Official online video show daily-AXBackstage (www.axbackstage.org ). AXBackstage offers visitors an insider's look at the hottest anime/manga titles, exclusive videos/trailers, video coverage, images, news and related peripherals. In addition, visitors can download up to date information and changes/corrections in scheduled events, activities and much more.

About Anime Expo®
Located in Long Beach, California - Anime Expo®, the nation's largest anime/manga convention, serves to foster trade, commerce and the interests of the general public and animation/ comics industry. This event serves as a key meeting place for the general public to express their interest and explore various aspects of anime/manga, as well as for members of the industry to conduct business. AX 2007 will be held June 29 – July 2, 2007 at the Long Beach Convention Center in Southern California. SPONSORS: ADV Films, Bandai Entertainment, Copic Markers, Digital Manga, Gaia Online, Go! Comi, Infinity Studios, ImaginAsian TV (iaTV) and the Los Angeles Times. More information can be found at its website (www.anime-expo.org).

About Society for the Promotion of Japanese Animation
The Society for the Promotion of Japanese Animation (SPJA) is a non-profit organization with a mission to popularize and educate the American public about anime and manga, as well as provide a forum to facilitate communication between professionals and fans. This organization is more popularly known by its entertainment property – Anime Expo®. More information can be found at its website (www.spja.org ).

The statements made in this press release that are not historical facts are "forward-looking statements." These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties. The Company cautions readers of this press release that a number of important factors could cause Anime Expo®/SPJA's actual future results to differ materially from those expressed in any such forward-looking statements. Such factors include, without limitation, product delays, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, vendors and third-party developers, international economic and political conditions. The Company may change its intention, belief or expectation, at any time and without notice, based upon any changes in such factors, in the Company's assumptions or otherwise. The Company undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.


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