Tokyopop and Video Games Live™ Announce Exclusive Marketing Partnership

Jul 24th 2007
Comic-Con, San Diego CA (July 24, 2007)― TOKYOPOP, the #1 publisher of graphic novels in North America and the largest supplier of manga entertainment in the world, today announced an exclusive marketing partnership with Video Games Live (VGL), the immersive concert experience that features music from the biggest video games of all time, performed by the world's most respected orchestras and choirs. This alliance makes TOKYOPOP the exclusive manga sponsor to this critically acclaimed and world-renowned concert series.

“We are extremely excited to form this exclusive marketing alliance with Video Games Live,” said Marco Pavia, Director of Marketing at TOKYOPOP. ”There is strong crossover between manga fans and gamers. Some of our hottest manga is video-game based, including Warcraft, Kingdom Hearts, Devil May Cry 3, .hack, and Archlord. Forming this partnership with the sizzling Video Games Live concert series was a perfect fit.”

"We're proud to help support the efforts of TOKYOPOP. The company is a great source for people to be exposed to all of the incredible game-related manga that exists out there," said Tommy Tallarico Co-Creator and Executive Producer of Video Games Live.

TOKYOPOP will be sponsoring the shows throughout 2007, with special promotions surrounding each event including pre- and post-show festivals, prize packs, contests, and giveaways. The TOKYOPOP website, www.tokyopop.com , will feature exclusive live video from the shows throughout the year; in addition, the VGL profile on TP.com will offer ticket giveaways and other prizes throughout the 2007 concert series.

Video Games Live bridges a gap for entertainment by exposing new generations of music lovers and fans to a symphonic orchestral experience while also providing a completely new and unique experience for families and/or non-gamers. Video Games Live features the power and emotion of a symphony orchestra mixed with the excitement and energy of a rock concert and the technology and interactivity of a video game–all completely synchronized to amazing cutting-edge video screen visuals, state-of-the-art lighting and special on-stage interactive segments with the audience.

Video Games Live™ features the best music and exclusive synchronized video clips from the most popular games from the beginning of video gaming to the present. Games include:

Mario™, Zelda®, Halo®, Metal Gear Solid®, Warcraft®, Myst®, Final Fantasy®, God of War™, Kingdom Hearts, Castlevania®, Medal of Honor™, Sonic™, Tron, Civilization IV, Tomb Raider®, Advent Rising, Headhunter, Beyond Good & Evil™, Splinter Cell®, Ghost Recon™, Rainbow Six®, EverQuest® II and a special retro Classic Arcade Medley featuring over 20+ games from Pong® to Donkey Kong® including such classics as Dragon's Lair, Tetris, Frogger, Gauntlet, Space Invaders & Outrun!

ABOUT TOKYOPOP
TOKYOPOP is hailed as a leading youth-oriented entertainment brand and an innovator of manga creation, with a revolutionary artistic vision that transcends countless platforms. From the introduction of the first-ever extensive manga publishing program in North America, to the development of its manga-originated intellectual properties into film, television and digital entertainment, TOKYOPOP has changed the way teens experience pop culture. The company's global reach has expanded to Europe and Asia, with recent offices opening in the UK and Germany and upcoming partnerships in Australia and China, in addition to its original Los Angeles and Tokyo operations. With millions of fans logging onto the new social networking site www.TOKYOPOP.com , reading its books, which are licensed in 41 countries in more than 20 languages, and watching its DVDs and television programs, TOKYOPOP's award-winning catalogue of licensed and original properties has made the company a visionary in an ever-growing teen entertainment marketplace. Visit www.TOKYOPOP.com for additional information.


About Video Games Live™
Created by two industry leading video game composers Tommy Tallarico and Jack Wall, Video Games Live™ (produced under their company Mystical Stone Entertainment, LLC) is the front runner in the field of live game music performance. Video Games Live™ is an immersive concert event celebration featuring music from the biggest video games of all time. The debut performance launched on July 6th, 2005 at the world famous Hollywood Bowl in Los Angeles with the LA Philharmonic with over 11,000 people in attendance making it the largest video game concert the world had ever experienced. Most of the game music played (Halo, Sonic, Metal Gear Solid, Mario, Zelda, Warcraft, Tomb Raider, Kingdom Hearts, Tron, Medal of Honor, Advent Rising, etc.) had never been performed live.

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