Viz Media Announces Holiday Retail Campaign with Trans World Entertainment to Promote Deluxe Edition of Naruto the Movie: Ninja Clash in the Land of Snow

Nov 19th 2007
Three-Disc Set Includes Engraved Tin, Soundtrack and Host Of Extras And Will Receive Dynamic Multimedia Retail Promotion

San Francisco, CA, November 19, 2007 – Viz Media, LLC (Viz Media), one of the entertainment industry's most innovative and comprehensive publishing, animation and licensing companies, has announced that it has teamed with Trans World Entertainment Corporation, one of the largest specialty music and video retailers in the United States, to launch a special holiday retail campaign utilizing web, print, broadcast and related multimedia to promote the release of a new three-disc Deluxe Edition of NARUTO THE MOVIE: NINJA CLASH IN THE LAND OF SNOW.
As part of the promotion, Maile Flanagan, who is the voice of Naruto in the animated TV series, has recorded a special in-character reminder for the f.y.e. and Suncoast Backstage Pass customers. These customers who previously signed up for the Backstage Pass program will be sent this special audio message with details about how they can be among the first to purchase the Deluxe Edition DVD of NARUTO THE MOVIE: NINJA CLASH IN THE LAND OF SNOW.
More than 770 f.y.e. locations nationwide will feature prominent in-store NARUTO signage, and 30 second commercial spots for the new release will run on both in-store monitors and also through the www.fye.com website. There will also be a text-to-win component for an opportunity to win related NARUTO merchandise and a plasma TV prize that will be supported through additional in-store signage and television advertising. A subsequent print ad promoting the release will also appear in the Holiday FUSE TV Amplified Guide.
The Deluxe Edition of NARUTO THE MOVIE: NINJA CLASH IN THE LAND OF SNOW is a three-disc set that contains both the feature film and an added NARUTO short – Hidden Leaf Village Grand Sports Festival. The second disc features exclusive interviews with the original Japanese cast, a message from series creator Masashi Kishimoto, theatrical trailers, and a rare behind-the-scenes look at the dubbing sessions for the domestic release of the film and interviews with the English dub cast. The third disc offers the dramatic soundtrack to the film. All are packaged in an engraved full-color collector's tin with a suggested retail price of $29.98.

The NARUTO series depicts the adventures of a young boy named Naruto Uzumaki who trains to become a ninja. Naruto, cursed with the spirit of The Nine-Tailed Fox Spirit sealed within his body, is forced to live a bullied life discriminated against by his fellow villagers. But Naruto is resilient and undaunted and his determination often inspires those around him. Through the adventures, the young ninja learns the importance of friendship, teamwork, loyalty, hard work, creativity, ingenuity and right vs. wrong.

NARUTO THE MOVIE: NINJA CLASH IN THE LAND OF SNOW, rated T for Teens, is a theatrical side story based on the continuity of the animated TV series and was a box office hit upon its initial release in Japan. New and existing fans of the hit title will not want to miss this exciting latest chapter in the NARUTO saga.

“We are very pleased to launch this special holiday promotion with Trans World Entertainment to debut the Deluxe Edition of NARUTO THE MOVIE: NINJA CLASH IN THE LAND OF SNOW,” says Liza Coppola, Sr. Vice President, Marketing, Viz Media. “For fans everywhere, this is a lavish NARUTO animated collection, the ultimate presentation of the NARUTO feature film offered at an affordable price, perfect for the holiday gift giving season and sure to delight fans. "

About Trans World Entertainment Corp.
Trans World Entertainment is a leading specialty retailer of entertainment software, including music, home video and video games and related products. The Company operates over 950 retail stores in the United States, the District of Columbia, the U.S. Virgin Islands, and Puerto Rico, primarily under the names f.y.e. for your entertainment and Suncoast and on the web at www.fye.com, www.wherehouse.com, www.secondspin.com, www.samgoody.com and www.suncoast.com.

About Viz Media, LLC Headquartered in San Francisco, CA, Viz Media, LLC (Viz Media), is one of the most comprehensive and innovative companies in the field of manga (graphic novel) publishing, animation and entertainment licensing of Japanese content. Owned by three of Japan's largest creators and licensors of manga and animation, Shueisha, Inc., Shogakukan, Inc., and Shogakukan Production Co, Ltd. (Sho-Pro Japan), Viz Media is a leader in the publishing and distribution of Japanese manga for English speaking audiences in North America and a global licensor of Japanese manga and animation. The company offers an integrated product line including, magazines such as SHONEN JUMP and SHOJO BEAT, graphic novels, videos, DVDs and audio soundtracks and develops and markets animated entertainment from initial production, television placement and distribution, to merchandise licensing and promotions for audiences and consumers of all ages.
Contact Viz Media at 295 Bay Street, San Francisco, CA 94133; Phone (415) 546-7073; Fax (415) 546-7086; and web site at www.VIZ.com.

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