Big Tent Entertainment Strengthens Support behind Japanese Character Phenomenon Domo with Slew of New Partners

Nov 28th 2007
Dark Horse Comics Leads Line-up with Hot Properties Merchandising, Concept One, Logotel, Rix Products and Toyolink Rounding out the Impressive Licensing Roster

New York, NY, November 28, 2007 - New York-based branded entertainment company Big Tent Entertainment continues to drive the momentum behind Japanese viral sensation Domo with a number of newly signed licensees for the burgeoning property. Big Tent has formed new partnerships with Dark Horse Comics (Stationery and Collectibles), Concept One (Fashion Accessories), Logotel, LLC (Junior Girls Apparel and Accessories), Rix Products, Inc. (Stationery & Novelty Items) and Toyolink Inc. (Coin Banks). Additionally, Hot Properties Merchandising, Inc. has expanded their existing relationship with Big Tent for the Domo property to now include key chains.

The impressive licensing roster includes:

Leading publisher, Dark Horse Comics, has inked a two-year deal to create figures, magnets, journals and stationery inspired by Domo to be released in the U.S. and UK.
Concept One has signed on to create Domo fashion bags, headwear, and winter fashion accessories as well as wallets and iPod and cell phone cases.
Logotel has developed a junior girls' apparel line which includes t-shirts, fashion tops, fleece, hosiery and flips flops as well as men's neckwear.
In addition to their popular Domo novelty line currently in stores, Hot Properties Merchandising has expanded their licensing agreement with Big Tent to cover accessories including key rings, fuzzy dice, vinyl key chains and drink cozies which will be available at specialty retailers this year.
Rix Products has created a line of school supplies, postcards and games including magnetic dart boards, dice and playing cards.
Toyolink will release a line of Domo inspired character coin banks.

All of these upcoming Domo product lines will be available across the specialty channel throughout the U.S. starting in the fourth quarter.

“It's been an unbelievably exciting year for both Domo and Big Tent,” said Rich Collins, Chief Executive Officer, Big Tent Entertainment. “We are delighted to have this caliber of partners on board in support of Domo. With Domo's look and personality, the character continues to widen his fan base around the world and we look forward to seeing the property continue to flourish in the New Year.”

The widely popular animated character Domo became a cultural icon with his first appearance as the Japanese public broadcaster NHK's mascot in 1998. Domo catapulted into one of Japan's biggest sensations, sparking more than 100 promotional spots, 600 products and a licensing campaign with merchandise generating tens of millions of dollars in Japan. Not only is Domo a hit in Japan, but in a few short years Domo turned into a global internet sensation becoming the poster child for user generated content spawning thousands of fan-made websites and videos.

Earlier this year, Domo made his highly-anticipated U.S. debut with the first wave of licensed products hitting stores nationwide. Leading the charge was master toy partner Play Along with a unique line of plush featuring Domo. A number of additional partners have also released new products into the marketplace including uclick (mobile content), Andrews McMeel (greeting cards and calendars), Changes (apparel), Briefly Stated, Inc. (sleepwear and underwear), mimoco (USB flash drives) and Trends International (wall posters).

In the coming months, Domo is set to make his U.S. television debut on Nicktoons Networks and Nickelodeon International with 26 x 2 minute stop-motion shorts. Big Tent Entertainment will continue to strengthen the licensing program in support of Domo going into 2008 with emphasis on closing deals for additional categories such as interactive games, board games, collectibles, publishing and room décor.

About Big Tent Entertainment, LLC
Big Tent Entertainment, LLC (www.bigtent.tv) is an entertainment company specializing in the integrated development and management of media brands. Formed in 2002, the company manages its' portfolio across both traditional and new media while focusing on brand strategy, community building, viral marketing, licensing, and retail merchandising. Big Tent currently serves as the worldwide (ex Asia) Marketing and Licensing Company for viral sensation, Domo and is the U.S. licensing agency of record for Discovery Kids, the leader in educational content for children. Additionally, Big Tent serves as the North American agent for popular brands such as internet sensation, Habbo (www.habbo.com), the world's most popular series about girls and horses The Saddle Club, children's properties such as The Wiggles, the world's most popular pre-school entertainers; and Miffy & Friends, one of the largest brands for infants and toddlers. The Company also serves as the worldwide management company for renowned art licensing agency, Alaska Momma.
Kylene Sullivan
Dan Klores Communications
386 Park Ave South, 10th Floor
New York, NY 10016
P: 212.981.5249
F: 212.981.5449
[email protected]


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