Bleach TCG to Air First Commercial on Adult Swim

Apr 9th 2008
April 9, 2008 (Arlington, TX) – Score Entertainment, a leading manufacturer of premium trading card games, is preparing for the release of the Bleach Trading Card Game's fourth set, Bankai, with a marketing campaign that includes print, online and TV advertisements.

The Bleach TCG commercial will air on Adult Swim starting the week of April 16th, one week after the release of the Bankai expansion set. The commercial features the voice of Johnny Yong Bosch, the voice behind Bleach's protagonist, Ichigo Kurosaki. Outtakes and a bonus interview with Bosch will be available on the Official Bleach TCG website.

In addition to the TV commercial, Score Entertainment is launching an online ad campaign on the Adult Swim website, as well as on Anime News Network and TCGPlayer.com. Print ads are running in Anime Insider, Scrye, SHOJO BEAT and SHONEN JUMP, and will focus on the release of Bankai and organized play events in 2008.

The Bleach TCG, whose license is granted by Viz Media, releases the Bankai expansion set in April 2008. For card previews, message boards, tournament schedules, card libraries and more visit www.OfficialBleachTCG.com. For more information on BLEACH please visit www.bleach.viz.com.

About Score Entertainment
Score Entertainment, a subsidiary of Donruss Playoff L.P., is a leading producer of premium quality Trading Card Games (TCG). Since its inception in 2000, Score Entertainment has positioned itself as a category innovator that consistently brings consumers a fun and unique gaming experience. Combining superior game design, sharp business and licensing acumen, Score Entertainment produces popular card game hits such as the Fruits Basket Card Game, Inuyasha Trading Card Game, Sonic X Card Game and the newly released Bleach Trading Card Game. Score Entertainment is based in Arlington, Texas with distribution in the United States, Canada, Europe and Australia. For more information, email [email protected]

About Viz Media, LLC
Headquartered in San Francisco, CA, Viz Media, LLC (Viz Media), is one of the most comprehensive and innovative companies in the field of manga (graphic novel) publishing, animation and entertainment licensing of Japanese content. Owned by three of Japan's largest creators and licensors of manga and animation, Shueisha, Inc., Shogakukan, Inc., and Shogakukan Production Co, Ltd. (Sho-Pro Japan), Viz Media is a leader in the publishing and distribution of Japanese manga for English speaking audiences in North America and a global licensor of Japanese manga and animation. The company offers an integrated product line including, magazines such as SHONEN JUMP and SHOJO BEAT, graphic novels, videos, DVDs and audio soundtracks and develops and markets animated entertainment from initial production, television placement and distribution, to merchandise licensing and promotions for audiences and consumers of all ages. Contact Viz Media at 295 Bay Street, San Francisco, CA 94133; Phone (415) 546-7073; Fax (415) 546-7086; and web site at www.VIZ.com.

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