GDH to Form Business Alliance with Cathay Organisation Group

Aug 15th 2008
GONZO's animation titles and GONZO Rosso's online games to be distributed in internet cafés in Singapore
2008.08.15
GDH K.K. (Head Office: Shinjuku-ku, Tokyo, CEO: Shinichiro Ishikawa, Securities Code: TSE Mothers 3755, hereinafter GDH) has announced that it has entered into a business alliance with E2Max Centre Pte. Ltd. (Head Office: Singapore, CEO: Suhaimi Rafdi, hereinafter E2Max), a subsidiary of Cathay Organisation Holdings Ltd. (Head Office: Singapore, CEO: Suhaimi Rafdi, hereinafter Cathay Organisation), and will provide its animation and online game content in Singapore through the E2Max Anime Chambers.

Cathay Organisation is a major entertainment conglomerate that has business bases in Singapore and Malaysia, and has subsidiaries such as E2Max that operate cineplexes and Internet cafés. The alliance between GDH and E2Max will fortify GDH Group's business strategy in Singapore and Malaysia and allow its content and related merchandise to be accessed by a wide audience in the region.

E2Max has set up an exclusive members-only space called Anime Chambers within one of its Internet cafés E2Max @ Cine-L9, where fans can enjoy the latest anime shows from GDH's main production subsidiary GONZO K.K. (hereinafter GONZO) with English subtitles, as well as online games published by GONZO ROSSO(M) Sdn. Bhd. (hereinafter GONZO Rosso Malaysia), a subsidiary of GDH Group. company GONZO Rosso K.K. (hereinafter GONZO Rosso). Each private chamber is equipped with a 42-inch monitor screen and allows a maximum of five people. The select online games will be free to play, and users can also purchase and use MYROSSO, a pre-paid card available from GONZO Rosso Malaysia, to obtain advanced in-game items. Merchandise related to GDH Group's anime titles will also be made available at E2Max @ Cine-L9.

Anime Chamber is scheduled to launch its service on August 15, 2008. GDH will also support the launch by aggregating content produced by external studios. This partnership will promote the permeation and proliferation of legally obtained Japanese animation and games in the Singaporean market.

[About E2Max Centre Pte. Ltd.]
E2Max Centre Pte. Ltd. opened its first cyber-games hub at Cathay Cineleisure Orchard on 19 November 2005.E2Max@Cine-L9 is Cathay Organisation's first one-stop, non-stop, state-of-the-art entertainment venue designed to promote a healthy yet competitive cyber gaming environment. Its success is evident from its popularity as a choice venue for e-gamers, leagues, competitions, launches and events. The cyber-games market in Singapore has seen phenomenal growth and will continue to see growth with the Government's intention to develop Singapore into an online games hub in Southeast Asia. Cathay Organisation's entry into the cyber-games market reinforces its mission of providing a myriad of leisure and entertainment facilities and services.

[About Cathay Organisation Holdings Ltd.]
A pioneer in the movie entertainment industry since 1935, Cathay Organisation's core business includes cinemas both in Singapore and Malaysia, film acquisition, distribution and production. The company has also diversified into property management services, retail malls, restaurant, museum gallery, a unique brand of hotel, advertising and event management services. In October 2007, the company entered into a joint venture to manage and develop cineplexes in 150 malls which its partner in Dubai intends to open in the Middle East, North Africa, Indonesia and on the Indian subcontinent. In the years ahead, Cathay Organisation will continue to develop and move towards greater diversification and seek out new business opportunities that offer synergies in entertainment, leisure and lifestyle. The company is committed to providing products and services that consistently meet the highest quality standards. For more information, please visit www.cathay.com.sg.

[About GDH K.K.]
GDH is a globally-focused Japanese media company founded in February 2000. The group produces cutting edge entertainment for teens and young adults through its GONZO animation brand. Kids and family product is distributed through the GONZO FILMS and GONZINO brands.
GDH is a world leader in content development targeting both domestic and international audiences with Japan's trend-setting animation culture and, usually, GDH controls licensing management and international distribution for the content it produces.
For additional information, visit www.G.D.H.co.jp/english (for GDH) and www.gonzo.co.jp (for GONZO - Japanese only).
GDH group companies include GONZO Rosso K.K., GONZO K.K., Future Vision Music K.K., GONZINO K.K., GDH Capital K.K. and GK Entertainment K.K.
## Company names and service names in this document are trademarks or registered trademarks of their respective owners. ##
*Please note, this release is a direct translation from Japanese language release.

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