Kamen Rider: Dragon Knight Launches in January on TheCW4Kids 

Nov 21st 2008
CW4Kids To Air Sneak Preview On Saturday, December 13th At 9:30AM

For Immediate Release:

LOS ANGELES, CA (November 21, 2008) – One of Japan's most prominent live action kids entertainment brands will make its U.S. debut on January 3 when The CW4Kids launches KAMEN RIDER DRAGON KNIGHT on its Saturday morning kids' block. KAMEN RIDER is a sci-fi franchise created by renowned Japanese manga creator Shotaro Ishinomori that originated in 1971, and subsequently adapted into an iconic live-action kids television series by Toei Company, Ltd. Over the years, the popularity of the franchise has grown and the original series has spawned a number of successful television and theatrical sequels. Still going strong after 37 years, Kamen Rider has a steller history of 18 series, 892 episodes, 10 TV Specials, 28 theatrical releases, and 11 straight to DVD releases.

Produced in Hollywood, KAMEN RIDER DRAGON KNIGHT will make its U.S. debut with an exciting and attractive American Cast, fast-paced action sequences and stunning CGI special effects – all in high-def.

The story follows the heroic adventures of teenager Kit Taylor, who discovers a mysterious deck of Advent Cards that grant him the power to transform into an ancient armored warrior called a Kamen Rider. He joins Kamen Rider comrade Wing Knight to battle the renegade warlord General Xaviax and his army in both the real world and an alternate reality called Ventara, or Mirror World.

“We are delighted to join with 4Kids Entertainment as the US broadcast home of KAMEN RIDER DRAGON KNIGHT,” said Fumio Sebata, President and CEO of ADNESS Entertainment Co., Ltd. “4Kids has built an impressive reputation for quality action programming, and we are proud to have our series as a part of their lineup for the 2009 season.”

“With compelling stories, an attractive cast and state-of-the-art special effects, KAMEN RIDER DRAGON KNIGHT takes kids' action entertainment to new levels of excitement,” said Norman Grossfeld, President, 4Kids Productions. “In expanding the 4Kids TV portfolio into the realm of great live action programming, we look forward to introducing this outstanding, high-energy series to American kids across the country.”

KAMEN RIDER is a production of ADNESS Entertainment. An extensive line of KAMEN RIDER toys from global leader Bandai America will debut at retail in June 2009.

About ADNESS Entertainment
Headquartered in Tokyo with offices in Los Angeles, ADNESS Entertainment is involved in the production, worldwide distribution and merchandise licensing of original kids-based television entertainment. Parent company ADNESS Co., Ltd. Is a major distributor of home entertainment in Japan and a producer of high-profile feature film entertainment. Visit ADNESS Entertainment on the Internet at www.adnessentertainment.com. More information on KAMEN RIDER is available on the Web at www.kamenridertv.com

About 4Kids Entertainment
With U.S. headquarters in New York City, regional offices for its trading card business in San Diego, California and international offices in London, 4Kids Entertainment, Inc. (NYSE: KDE) is a global organization devoted to the creation, development, production, broadcasting, distribution, licensing and manufacturing of children's entertainment products. Through its wholly owned subsidiaries, 4Kids produces animated television series and films, distributes 4Kids' produced or licensed animated television series for the domestic and international television and home video markets, licenses merchandising rights worldwide to 4Kids' owned or represented properties, and operates Web sites to support 4Kids' owned or represented properties. Through its majority owned trading card company and Website company, 4Kids produces and markets collectible trading card games. Additionally, the Company programs and sells the national advertising time in a four-hour “4KidsTV” block which airs on nearly 200 affiliated FOX television stations Saturday mornings. Beginning in September 2008, the Company will also program and sell the national advertising time in the five-hour Saturday morning block on The CW Television Network. Additional information is available on the www.4kidsentertainment.com corporate web site and at the www.4kids.tv game station site.

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