Blockbuster Anime Franchise Gets Reborn! Globally on Crunchyroll

World Anime Channel and Leading Intellectual Property House Partner to Stream REBORN! Within One Hour of Japanese Broadcast

San Francisco, CA and Tokyo, Japan (March 17, 2009) —Crunchyroll and d-rights Inc. team up to bring action-comedy anime REBORN!, based on the manga by Akira Amano (serialized in Weekly Shonen Jump -Shueisha), to Crunchyroll starting on March 21, 2009. More information can be found at www.Crunchyroll.com <http://www.crunchyroll.com/> .

One of the top-rated action anime programs in Japan, Crunchyroll's release marks the first time REBORN! will be available in North America. As part of its phenomenal Japanese success, numerous merchandise including video games, action figures and apparel, have been released and sold in Japan at blockbuster levels.

"As one of the most popular anime in Japan, we are pleased to finally bring REBORN! to North America and fire start the franchise," states Miyako Toda, d-rights' Vice President of international division, “this partnership with Crunchyroll is highly strategic for us, not only do we gain a strong video platform and community, but also powerful marketing tools to expand this series on an international platform."

"We are excited to begin our relationship with d-rights Inc., one of the premiere animation rights management and production companies in the world," states Vince Shortino, Representative Director and head of Crunchyroll's Japan office, "we look forward to the success of REBORN! and being a central part of its marketing efforts."

Each episode of REBORN! will be available within one hour of its Japanese broadcast to Crunchyroll's Anime Members in high definition without video advertisements, and for free a week after for non-members in lower quality with advertisements.

Title Synopsis:

REBORN!

Tsuna, a timid junior high student, is a failure at school, sports, and social life. But everything around Tsuna has been completely changed when a baby called Reborn!, who claims to be an Italian hit man from Vongole family shows up! Reborn! was sent to groom Tsuna for his future life as a mafia boss of the family!

After a short while, Tsuna started to get involved into a couple of intense battles and overcomes any numerous trials and grows up surrounded with Reborn! and good fellows!

About Crunchyroll
Headquartered in San Francisco, California – Crunchyroll is hailed as a leading online entertainment brand with the largest international online community and destination focused on Asian entertainment including anime, drama, music in addition to electronic entertainment and auto content. Crunchyroll's distribution channel and partnership program delivers content to over five million passionate fans worldwide. Crunchyroll is funded by the premiere group Venrock. More information can be found at its website http://www.Crunchyroll.com <http://www.crunchyroll.com/> .

About d-rights Inc
d-rights Inc. is a 100% owned subsidiary of Mitsubishi Corporation handling entertainment content for a variety of Media, with a current focus on production and licensing of animation.“Beyblade” is one of its productions. Mitsubishi Corporation is one of the world's biggest general trading company, http://www.d-rights.com <http://www.d-rights.com/> .

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