Sanrio Digital and Aeria Games announce Hello Kitty Online for North

Mar 25th 2009
San Francisco, CA, USA – March 25, 2009: Sanrio Digital
(www.sanriodigital.com) and Aeria Games & Entertainment Inc.
(www.aeriagames.com), a US based online games publisher, today announced
they are partnering to launch Hello Kitty Online in North America. The
announcement was made at the 2009 Game Developer Conference®, held at
San Francisco's Moscone Center from March 23-27. Hello Kitty Online is
the eagerly anticipated official massively multiplayer online
role-playing game (MMORPG) of the Hello Kitty universe. Aeria Games will
manage North American online publishing and game service operations for
Hello Kitty Online. Sanrio Digital will manage retail publishing of the
game and operate SanrioTown (www.sanriotown.com), the Sanrio-themed
portal and social networking site integrated with Hello Kitty Online.

Sanrio Digital is very excited to partner with Aeria Games, who will be
our online publisher and operator for Hello Kitty Online in North
America. With Aeria Games' leadership position in the free-to-play
casual MMO sector and Hello Kitty brand awareness among the underserved
female gaming audience, Hello Kitty Online will grow into a leading
social gaming destination for teens and female adults,” said Robert
Ferrari, Vice President of Publishing & Business Development of Sanrio
Digital.

“Aeria Games is honored to partner with Sanrio Digital to introduce
Hello Kitty Online to the North American audience. Given the global,
well-loved brand and the advanced game design, we believe that Hello
Kitty Online will propel the casual free-to-play MMO industry into the
mainstream,” said JT Nguyen, Chief Marketing Officer of Aeria Games.

Hello Kitty Online is the official MMORPG based on the popular Sanrio
characters. The game, currently in its beta stage, will launch in
various territories throughout 2009, using a free-to-play model with
optional premium upgrades. Players will explore and experience
magnificent adventures in the magical and cute world of Sanrio Land as
they interact with other players and more than a hundred Sanrio
characters, including Hello Kitty, Badtz-Maru, Cinnamoroll, and many
others.

Hello Kitty Online is one of few MMORPG titles targeting a female gaming
audience. Aside from redefining traditional MMO gaming with the
inclusion of integrated social media services provided by SanrioTown,
Hello Kitty Online connects the virtual world with real world charity
events: during past beta events, Sanrio Digital translated player
activities into real donations to charities such as UNICEF. Sanrio
Digital intends to continue charitable initiatives as part of North
American strategy for Hello Kitty Online.

About Hello Kitty Online

Hello Kitty Online, developed by Sanrio Digital, is the official
massively multiplayer online role-playing game (MMORPG) of Hello Kitty
and friends, and the first MMORPG to integrate social networking web
services into the game experience. In addition to standard features such
as customizable avatars, guilds, skill systems, and player economy,
Hello Kitty Online offers a social networking platform including blogs,
video sharing, and email services. For more information please visit
www.hellokittyonline.com.

About Sanrio Digital

Sanrio Digital is a joint venture between Typhoon Games (HK) Ltd. and
Sanrio Co. Ltd. Sanrio Digital is responsible for the expansion of
Sanrio intellectual property assets into various digital and online
media, leveraging an extensive library of original material that
includes world-famous brands such as Hello Kitty, Badtz Maru, My Melody
and others. For more information please visit www.sanriodigital.com

About Aeria Games

Aeria Games is a leading online MMO game publishing company based in
Santa Clara, CA. Aeria Games strives to provide the best free-to-play
games and top notch customer service to each of its millions of
passionate gamers. With games covering all genres from all ends of the
world, players are sure to find a unique and exciting gaming experience
in our community. For more information, please visit www.aeriagames.com.



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