Anime Expo® 2009 Roars into Day 3 of Nation's Largest Anime and Manga Convention

Record Breaking Attendance Numbers With Biggest Events Still to Happen

LOS ANGELES, CA – July 4, 2009 – With the convention's most celebrated events still to happen, already close to 40,000 unique attendees have flowed into the halls of the Los Angeles Convention Center to attend the nation's largest anime and manga convention, Anime Expo® 2009, from July 2 – July 5, 2009 at the Los Angeles Convention Center. More information can be found at www.anime-expo.org .

Today, the convention's most celebrated Main Events (AX Idol and Masquerade) take place. This year's Main Events hall has the seating capacity of over 7,200 seats. This year's AX Idol is most exciting, as the singing winner will win have an opportunity to create a demo tape and have it submitted to Warner Music Japan for review and consideration. This year's Masquerade event is always exciting as the best of the best compete on the grand stage of Anime Expo® 2009 and show their innovative skits and highly elaborate costumes to a standing room only hall.

Over 45,000+ unique attendees are expected to attend this year's convention and a incredible slate of fourteen (14) power-house Guests of Honors, 50+ Industry Guests, a full exhibit hall and 24 hours of pure anime fun! Attendees will have the time of their lives at this year's highly anticipated event.

Tickets are still available for at-door pricing!

Anime Expo® 2009 Official Guests of Honor include Yun Kouga, Hiroyuki Imaishi, Daisuke Ishiwatari, Yosuke Kuroda, Moi dix Mois, Toshimichi Mori, Toshiyuki Morikawa, Morning Musume, Yasuhiro Nightow, Atsushi Nishigori, Satoshi Nishimura, Takashi Okazaki and Kari Wahlgren.

Attendees, Press and Industry Members are also encouraged to view the video coverage site of the 2008 convention at www.axbackstage.org.

Red & Black Sponsors include: FUNimation, Silver Sponsors include: Anime News Network and Digital Manga Press, Patron Sponsors include: COPIC, Central Park Media and The Right Stuf, Media Sponsors include: ImaginAsian TV, Animation Magazine, Anime Insider Magazine, Anime News Network and UTB Hollywood.

About Anime Expo®
Located in Los Angeles, California - Anime Expo®, the nation's largest anime/manga convention, serves to foster trade, commerce and the interests of the general public and animation/ comics industry. This event serves as a key meeting place for the general public to express their interest and explore various aspects of anime/manga, as well as for members of the industry to conduct business. AX 2009 will be held July 2 – July 5, 2009 at the Los Angeles Convention Center in Southern California. More information can be found at its website www.anime-expo.org.

About Society for the Promotion of Japanese Animation
The Society for the Promotion of Japanese Animation (SPJA) is a non-profit organization with a mission to popularize and educate the American public about anime and manga, as well as provide a forum to facilitate communication between professionals and fans. This organization is more popularly known by its entertainment property – Anime Expo®. More information can be found at its website www.spja.org.

The statements made in this press release that are not historical facts are "forward-looking statements." These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties. The Company cautions readers of this press release that a number of important factors could cause Anime Expo®/SPJA's actual future results to differ materially from those expressed in any such forward-looking statements. Such factors include, without limitation, product delays, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, vendors and third-party developers, international economic and political conditions. The Company may change its intention, belief or expectation, at any time and without notice, based upon any changes in such factors, in the Company's assumptions or otherwise. The Company undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.