Exclusive Video Announcement from Morning Musume on Crunchyroll

HELLO! PROJECT AND CRUNCHYROLL TEAM UP TO BRING A SPECIAL WORLD EXCLUSIVE ONLINE VIDEO ANNOUNCEMENT FROM MORNING MUSUME

Lead Group of Hello! Project to Appear on the Number One Online Destination for Anime and Asian Entertainment

San Francisco, CA (August 19, 2009) ― Within the last days of their live concert shows at the Nakano Sun Plaza, celebrated lead group of Hello! Project, MORNING MUSUME, will be sending out a special message to all their fans via the number one online destination for Anime and Asian Entertainment … Crunchyroll. More information can be found at http://www.Crunchyroll.com.

Crunchyroll Kabushiki Kaisha president Mr. Vince Shortino states, “I am extremely pleased and honored to be working with Hello! Project. Morning Musume is an amazing band with a worldwide following. By utilizing Crunchyroll to communicate with fans, I truly feel that Crunchyroll can help bring the global fans of Morning Musume closer.”

WHAT: Special message from mega super J-Pop Band Morning Musume
WHEN: Thursday; August 20, 2009; 12:00 pm (noon) PST
WHERE: www.Crunchyroll.com

About MORNING MUSUME
The MORNING MUSUME (モーニング娘. Morning Daughter) is a one of a kind all-girl group whose story began in 1997 when Japanese producer TSUNKU held auditions for a female rock vocalist for his band SHARAN Q held on the Japanese TV show ASAYAN. With the five runner-ups from the contest, Tsunku decided to create an all-girl group that sold 50,000 copies of their indies CD single “Ai no Tane” and debuted as MORNING MUSUME. They are the lead group of Hello! Project .

MORNING MUSUME consists of band members Ai Takahashi, Risa Niigaki, Eri Kamei, Sayumi Michishige, Reina Tanaka, Koharu Kusumi, Aika Mitsui, JunJun, and LinLin.

About Crunchyroll

Crunchyroll is an online video service and community that offers full-length episodes and movies of the very best in Japanese anime and Asian entertainment. Crunchyroll's content is provided by Asian media leaders including TV TOKYO, Shueisha, d-rights, Fuji Creative Corporation, Pony Canyon, Yomiuri Telecasting Corporation, Toei Animation, Gonzo, Munhwa Broadcasting Corporation America, and many others.

Crunchyroll was founded in June 2006 and has offices in San Francisco and Tokyo. Crunchyroll is a pioneer and innovator in the Japanese anime industry and the only video service in the world to offer hit programs like NARUTO SHIPPUDEN, GINTAMA and many others online to its subscribers within one hour of its Japanese broadcast. Crunchyroll is a member of the Association of Japanese Animations (AJA) and the Licensing International Merchandisers Association (LIMA) and is funded by leading venture capital firm, Venrock.

The statements made in this press release that are not historical facts are "forward-looking statements." These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties. The Company cautions readers of this press release that a number of important factors could cause Crunchyroll.com's actual future results to differ materially from those expressed in any such forward-looking statements. Such factors include, without limitation, product delays, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, vendors and third-party developers, international economic and political conditions. The Company may change its intention, belief or expectation, at any time and without notice, based upon any changes in such factors, in the Company's assumptions or otherwise. The Company undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.