Crunchyroll Announces Simulcast Acquisition of Ichiban Ushiro no Daimao

Apr 2nd 2010

Artland's Highly-Anticipated Anime Adaptation of Shōtarō Mizuki's Fantasy Novels to Stream Through World's Leading Asian Media Lifestyle Brand One Hour After First Airing in Japan

San Francisco, Calif. (April 2, 2010) – Crunchyroll, Inc. announced today the simulcast acquisition of Ichiban Ushiro no Daimaō, the highly anticipated anime based on the Shōtarō Mizuki fantasy novels published by Hobby Japan and animated by Artland. This title will become available each week via Crunchyroll's premium subscription in high definition one hour after first airing in Japan and for free in standard definition with advertisements one week later. More information is on the official Ichiban Ushiro no Daimao series page on Crunchyroll: http://www.crunchyroll.com/daimao.

Ichiban Ushiro no Daimaō follows Akuto Sai as the lead character, who on the day he enters Constant Magic Academy, receives a very unexpected future occupation aptitude test result: “Devil King.” Weekly serials feature a circle of magical and fantastic characters around Sai vying for his attention and a broad spectrum story that details his destiny of becoming the Devil King.

Crunchyroll's Japan office Representative Director Vince Shortino said: “The pedigree of this title is impeccable, and with the coming together of top talent in acclaimed action comedy director Takashi Watanabe and prominent lead voice actor Takashi Kondo, we have a real formula for success. We expect this title to be one of the break-out hits of the April 2010 anime season and look forward to its reception by the fans.”

A live update of Crunchyroll's April 2010 lineup of simulcasts can be viewed at http://www.crunchyroll.com/lineup.

About Crunchyroll, Inc.

Crunchyroll is a leading global lifestyle and entertainment brand centered around all things Asian media and operator of the largest online community, video site and network of sites, services and devices for Japanese anime and Asian drama in the world. For $6.95 per month or $59.95 per year, Crunchyroll subscribers get unlimited access to anime simulcasts as soon as one hour after broadcast in Japan and a catalog of thousands of episodes. Through the Crunchyroll network of sites, services and devices, Crunchyroll has over 6 million monthly unique visitors. Content on Crunchyroll is licensed by leading media companies across Asia and the world.

Crunchyroll was founded in June 2006 and has offices in both San Francisco and Tokyo. Crunchyroll is a pioneer and innovator in the Japanese content business and the only video service in the world to offer hit programs Naruto Shippūden, Tegami Bachi: Letter Bee and many others within one hour of their first Japanese broadcasts. Crunchyroll is a member of the Association of Japanese Animations (AJA) and Licensing International Merchandisers' Association (LIMA) and is funded by leading venture capital firm, Venrock, Japanese entertainment giant TV TOKYO, and a group of angel investors representing some of the brightest and most successful minds and entrepreneurs in Silicon Valley.

Crunchyroll acquires content from leading Asian media companies including TV TOKYO, Fuji Television, NHK Enterprises (NEP), Yomiuri Telecasting Corporation (YTV), Seoul Broadcasting System(SBS), Munhwa Broadcasting Corporation (MBC), Shueisha, Kadokawa Pictures, Aniplex, avex entertainment, King Records, Happinet, d-rights, Bandai Channel, Toei Animation, Tai Seng and many others. More information can be found at http://www.crunchyroll.com.

The statements made in this press release that are not historical facts are "forward-looking statements." These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties. The Company cautions readers of this press release that a number of important factors could cause Crunchyroll.com's actual future results to differ materially from those expressed in any such forward-looking statements. Such factors include, without limitation, product delays, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, vendors and third-party developers, international economic and political conditions. The Company may change its intention, belief or expectation, at any time and without notice, based upon any changes in such factors, in the Company's assumptions or otherwise. The Company undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.


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