Crunchyroll Announces Simulcast Acquisition of Spellbound Magical Princess (Lilpri)

May 28th 2010

Girls-Targeted Anime Based on Sega's Hit Trading Card Game to Stream Through World's Leading Japanese Anime and Asian Media Destination One Hour After Airing on TV TOKYO

San Francisco, Calif. (May 28, 2010) – Crunchyroll, Inc., announced today the simulcast acquisition of Lilpri, the girls-targeted anime based on Sega's hit Japanese trading card game designed by Mai Jinna and animated by the legendary studio TMS Entertainment. Title will become available each week via Crunchyroll's premium subscription in high definition one hour after first airing in Japan on TV TOKYO and for free in standard definition with advertisements one week later. More information is on the official Lilpri series page on Crunchyroll: http://www.crunchyroll.com/lilpri.

The anime adaptation of Lilpri follows the magic-filled adventures of Ringo, Leila and Natsuki, three classmates who transform into idol princesses on a weekly basis to make the world a better place. Title features voiceover talent of S/mileage singers Kanon Fukuda as Ringo, Ayaka Wada as Leila and Yuuka Maeda as Natsuki.

Crunchyroll Marketing Manager Michelle Hwang said: “We love this kind of show, and this is exactly the kind of magical girl, clean-spirited fun that Crunchyroll users ask for. As we have seen with past successes on Crunchyroll such as Skip Beat! and Shugo Chara!, Lilpri will appeal to an underserved demographic and with the right cultivation and caretaking, could be our next hit girls title. Time to make some magic!”

Lilpri will begin simulcast on Crunchyroll with episode 9 starting May 29, 2010 in the United States, Canada, Mexico, the Caribbean, Central and South America, the United Kingdom, Ireland, the Netherlands, Sweden, Denmark, Norway, Finland, Iceland, Australia, New Zealand, and South Africa. Episodes 1-3 will also be available on launch day, with the remaining catalog episodes available soon thereafter. New episodes will thereafter be available every Saturday at 5:30PM PDT.

A live update of Crunchyroll's current 2010 simulcast lineup can be viewed at http://www.crunchyroll.com/lineup.

About Crunchyroll, Inc.

Crunchyroll is a leading global lifestyle and entertainment brand centered around all things Asian media and operator of the largest online community, video site and network of sites, services and devices for Japanese anime and Asian drama in the world. For $6.95 per month or $59.95 per year, Crunchyroll subscribers get unlimited access to anime simulcasts as soon as one hour after broadcast in Japan and a catalog of thousands of episodes. Through the Crunchyroll network of sites, services and devices, Crunchyroll has over 6 million monthly unique visitors. Content on Crunchyroll is licensed by leading media companies across Asia and the world.

Crunchyroll was founded in June 2006 and has offices in both San Francisco and Tokyo. Crunchyroll is a pioneer and innovator in the Japanese content business and the only video service in the world to offer hit programs Naruto Shippūden, Tegami Bachi: Letter Bee and many others within one hour of their first Japanese broadcasts. Crunchyroll is a member of the Association of Japanese Animations (AJA) and Licensing International Merchandisers' Association (LIMA) and is funded by leading venture capital firm, Venrock, Japanese entertainment giant TV TOKYO, and a group of angel investors representing some of the brightest and most successful minds and entrepreneurs in Silicon Valley.

Crunchyroll acquires content from leading Asian media companies including TV TOKYO, Fuji Television, NHK Enterprises (NEP), Yomiuri Telecasting Corporation (YTV), Seoul Broadcasting System(SBS), Munhwa Broadcasting Corporation (MBC), Shueisha, Kadokawa Pictures, Aniplex, avex entertainment, King Records, Happinet, d-rights, Bandai Channel, Toei Animation, Tai Seng and many others. More information can be found at http://www.crunchyroll.com.

The statements made in this press release that are not historical facts are "forward-looking statements." These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties. The Company cautions readers of this press release that a number of important factors could cause Crunchyroll.com's actual future results to differ materially from those expressed in any such forward-looking statements. Such factors include, without limitation, product delays, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, vendors and third-party developers, international economic and political conditions. The Company may change its intention, belief or expectation, at any time and without notice, based upon any changes in such factors, in the Company's assumptions or otherwise. The Company undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.


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