Bleach Simulcasts on Crunchyroll Starting Today

Blockbuster anime adaptation of Tite Kubo's manga global sensation on the world's leading Asian media destination Crunchyroll.com

June 22, 2010

San Francisco, Calif. - Crunchyroll Inc., in conjunction with TV TOKYO, Shueisha, and Pierrot, has already announced the addition of long-awaited anime series BLEACH to the Crunchyroll Anime lineup of Naruto Shippūden, REBORN!, Durarara!!, Fairy Tail, HEROMAN, Gintama, and other popular titles.

BLEACH, the worldwide anime hit, is based on the manga by Tite Kubo of the same name, and originally published in Shonen Jump. Animated by the legendary Studio Pierrot, the title will continue to be subtitled by North American licensor Viz Media. BLEACH will become available each week exclusively via Crunchyroll's premium subscription in high definition within one hour of first airing in Japan on TV TOKYO and for free in standard definition with advertisements one week later on Crunchyroll.com. More information is on the official BLEACH series page on Crunchyroll: http://www.Crunchyroll.com/bleach .

Episode 275 of BLEACH was made available to all viewers as of Tuesday, June 22nd at 2:30am PDT with the simulcast of episode 276 available to premium members. New episodes are added every Tuesday at 2:30am PDT, with simulcasts available for premium members and the previous week's episode being available to all viewers. BLEACH is available in the United States, Canada, Mexico, the Caribbean, Central and South America, the United Kingdom, Ireland, the Netherlands, Sweden, Denmark, Norway, Finland, Iceland, Australia, New Zealand, and South Africa.

BLEACH follows the story of Ichigo Kurosaki. For as long as he can remember, Ichigo Kurosaki has been able to see ghosts. But when he meets Rukia, a Soul Reaper who battles evil spirits known as Hollows, he finds his life is changed forever. Now, with a newfound wealth of spiritual energy, Ichigo discovers his true calling: to protect the living and the dead from evil. And when he vows to defend Rukia from the ruthless justice of the Soul Society, he and his friends must cross over and do battle in the spirit world...

About TV TOKYO

TV TOKYO Corporation is a leading Japanese content producer and broadcaster with particular strength in animation, high-concept infotainment and business news. Many of its programs are licensed by TV Tokyo Medianet Inc. (its distribution arm) to non-affiliate local stations as well as overseas broadcasters and distributors. TV TOKYO has been the home of the hit animation series such as "Naruto", "Yu-Gi-Oh!", "Shaman King", "Pokémon", "Sonic X" and "Beyblade". To learn more, please visit http://www.TV Tokyo.co.jp .

About Shueisha

Shueisha, Inc., founded in 1926, is Japan's top sales publisher and publishes 40 magazines including comic magazine, women's, men's, sports, literary, etc. as well as trade books. Its most successful comic magazine, "Shonen Jump", is printed 3 million copies weekly in Japan alone and many animations such as "Naruto", "Yu-Gi-Oh!", "Dragon Ball" and "Shaman King" are based on Shonen Jump. Beyond publishing, Shueisha strategically works with other media and carries out many activities such as producing animation and merchandising for its strong properties. To learn more, please visit http://www.Shueisha.co.jp/ .

About Pierrot

Established in 1979, Pierrot Co., Ltd. has produced numerous successful high quality animation productions including world famous fairy tales like "The Wonderful Adventures of Nils [Nils no Fushigi na Tabi]" (1980), popular comics like "Gens?maden Saiyuki" (2000), "Hikaru no Go" (2002), "The Twelve Kingdoms [Jūni Kokuki]" (2002), "NARUTO" (2002), "BLEACH" (2004) and original stories such as "Magical Girl Series" (1983-1985). With its 30-years of experience, Pierrot has firmly established itself as one of Japan's most versatile, dependable, and creative production companies. To learn more, please visit http://www.Pierrot.jp/ .

About Crunchyroll, Inc.

Crunchyroll, the home of legal streaming anime and Asian live action, is a leading global lifestyle and entertainment brand centered around all things Asian media and operator of the largest online community, video site and network of sites, services and devices for Japanese anime and Asian drama in the world. For $6.95 per month or $59.95 per year, Crunchyroll subscribers get unlimited access to anime simulcasts as soon as one hour after broadcast in Japan and a catalog of thousands of episodes. Through the Crunchyroll network of sites, services and devices, Crunchyroll has over 6 million monthly unique visitors. Content on Crunchyroll is licensed by leading media companies across Asia and the world.

Crunchyroll was founded in June 2006 and has offices in both San Francisco and Tokyo. Crunchyroll is a pioneer and innovator in the Japanese content business and the only video service in the world to offer hit programs Naruto Shippūden, Tegami Bachi: Letter Bee and many others within one hour of their first Japanese broadcasts. Crunchyroll is a member of the Association of Japanese Animations (AJA) and Licensing International Merchandisers' Association (LIMA) and is funded by leading venture capital firm, Venrock, Japanese entertainment giant TV TOKYO, and a group of angel investors representing some of the brightest and most successful minds and entrepreneurs in Silicon Valley.

Crunchyroll acquires content from leading Asian media companies including TV TOKYO, Fuji Television, NHK Enterprises (NEP), Yomiuri Telecasting Corporation (YTV), Seoul Broadcasting System(SBS), Munhwa Broadcasting Corporation (MBC), Shueisha, Kadokawa Pictures, Aniplex, avex entertainment, King Records, Happinet, d-rights, Bandai Channel, Toei Animation, Tai Seng and many others. More information can be found at http://www.Crunchyroll.com .

Caution Concerning Forward-Looking Statements

The statements made in this press release that are not historical facts are "forward-looking statements." These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties. The Company cautions readers of this press release that a number of important factors could cause actual future results to differ materially from those expressed in any such forward-looking statements. Such factors include, without limitation, product delays, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, vendors and third-party developers, international economic and political conditions. The companies may change their intentions, beliefs or expectations, at any time and without notice, based upon any changes in such factors, in the companies' assumptions or otherwise. The companies undertake no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.