Crunchyroll Provides Additional Methods to Become a Premium Member with Rixty

Oct 15th 2010

Don't Have a Credit Card? Now There's a New Way to Get Your Crunchyroll Membership

San Francisco, Calif. (October 15, 2010) ­ Crunchyroll, Inc., announced today a partnership with Rixty, the leading cash-based alternative payment platform. Those interested in obtaining a Crunchyroll Anime Membership, Drama Membership or Combo Membership Plan can now do so with ease without credit cards or bank accounts by simply taking their cash and coins to one of Rixty's more than 20,000 grocery and convenience store locations nationwide. More information at: www.crunchyroll.com

Rixty's ability to activate new paying users for publishers was very appealing to me, states Kun Gao, CEO of Crunchyroll. The majority of teens and young adults don't have a credit card, so adding Rixty as a payment channel was a natural fit.

Rixty's reach is growing fast ­our users have been very vocal in requesting more Rixty-friendly content, states Rixty CEO Ted Sorom. Starting today, it's just as easy for our users to buy mobile apps, streaming music and video content as it is to make Rixty purchases in their favorite online games. We're still adding game publishers to our roster, and our commitment to gaming is stronger than ever.

About Crunchyroll, Inc.

Crunchyroll is a leading global video network and developer of social media applications for Japanese anime and Asian media. Through applications like Crunchyroll for iPad and Naruto Shippūden Official, set top boxes, affiliate websites and its own site, Crunchyroll delivers officially-licensed content from leading Asian media producers directly to consumers.

Crunchyroll has offices in San Francisco, Calif. and Tokyo, Japan, and is a member of the Association of Japanese Animations (AJA) and Licensing International Merchandisers' Association (LIMA). Founded in 2006, Crunchyroll is funded by leading venture capital firm, Venrock, Japanese entertainment giant TV TOKYO, digital publishing leader Bitway and a group of angel investors representing some of the brightest and most successful entrepreneurs in Silicon Valley. More information can be found at http://www.crunchyroll.com

About Rixty Rixty is an alternative payment system that lets you spend cash and coins for online games. Consumers can turn their spare coins into a Rixty code to be used in a variety of online games at more than 20,000 retail locations nationwide, including over 10,000 Coinstar kiosks. By making it easy for cash-based consumers to spend money on online games and entertainment, Rixty helps publishers increase sales, enable new business models and attract customers through a safe and flexible way to play online. Founded in 2007, Rixty is based in San Francisco and funded by First Round Capital and Javelin Venture Partners. For more information about Rixty or to get Rixty near you, please go to www.rixty.com

The statements made in this press release that are not historical facts are "forward-looking statements." These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties. The Company cautions readers of this press release that a number of important factors could cause Crunchyroll.com's actual future results to differ materially from those expressed in any such forward-looking statements. Such factors include, without limitation, product delays, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, vendors and third-party developers, international economic and political conditions. The Company may change its intention, belief or expectation, at any time and without notice, based upon any changes in such factors, in the Company's assumptions or otherwise. The Company undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.


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