Konami Digital Entertainment Debuts New Ad Campaign for Yu-Gi-Oh! Trading Card Game Fall & Winter Releases

Nov 2nd 2010
El Segundo, CA (November 2, 2010) – To support its new fall and winter products, Konami Digital Entertainment, Inc. (Konami) the maker of the best-selling Yu-Gi-Oh! TRADING CARD GAME (TCG), has created three new TV commercials, set to air up to the Thanksgiving shopping rush. The first 30-second commercial, just finishing its flight, introduced the public to the Yu-Gi-Oh! TRADING CARD GAME Legendary Collection and Structure Deck: Marik products; the second will promote the second wave of 2010 Yu-Gi-Oh! TCG Collectible Tins; and the third spot will feature the upcoming Starstrike Blast 100-card booster set.

The first commercial, created by Konami in conjunction with 4Kids Productions, featured a montage of the Egyptian God Cards, gathered together for the first time in the Yu-Gi-Oh! TRADING CARD GAME Legendary Collection. The Collectible Tins spot, dubbed “All the Action” by its creators at Syncretic Media, features the Shooting Star Dragon and Red Nova Dragon monsters in a fast-action Duel across the night sky. The spot highlights the extraordinary power of the two sought-after Secret Rare cards via fierce attack and roar scenes between the larger than life Dragons. The third commercial, produced in Japan, integrates Shooting Star Dragon into a racing setting straight out of the Yu-Gi-Oh! 5D's animated setting.
Selected versions of these commercials will feature the original voice talent from the animated series, courtesy of 4Kids Productions. The first ad will feature the original voice of Yugi from the classic animated series, while the second and third spots feature Yusei from the current Yu-Gi-Oh! 5D's show.

The commercials will air on a mix of Disney XD, CW 4Kids, Nicktoons, and (in Canada) the Teletoon Network.
· “Developing these television commercials made perfect sense for our business”, says Yumi Hoashi, Konami's vice president of Card Business. “It's a cost-effective medium to reach both our hobby and mass market customers all at once, it helps us to continue to build brand awareness in the all important fourth quarter and it captures the essence of the game - all in a succinct 30 seconds.”

About The Yu-Gi-Oh! TCG
The Yu-Gi-Oh! TRADING CARD GAME is the #1 trading card game in the world with over 22 billion cards sold. It is a game of strategy, where players create individual Decks of cards collected from Structure Decks and Booster Packs. Two players engage in a Duel while using cards that represent powerful monsters, magical Spells and surprising Traps. Duelists with well-constructed Decks, dominating monsters, solid strategy and good fortune are the victors in the Yu-Gi-Oh! TCG. Konami Digital Entertainment, Inc. is the exclusive licensee and rights holder to the Yu-Gi-Oh! TCG in North America and Latin America.

About KONAMI
KONAMI is a leading developer, publisher and manufacturer of electronic entertainment properties and traditional trading card games. KONAMI's software titles include the popular franchises Metal Gear Solid, Silent Hill, DanceDanceRevolution and Castlevania, among other top sellers. KONAMI is also the manufacturer of the wildly popular Yu-Gi-Oh! TRADING CARD GAME, which has sold more than 22 billion cards worldwide. The latest information about KONAMI can be found on the Web at www.Konami.com. KONAMI CORPORATION is a publicly traded company based in Tokyo, Japan with subsidiary offices, Konami Digital Entertainment Co., Ltd. in Tokyo, Japan, Konami Digital Entertainment, Inc. in the United States and Konami Digital Entertainment GmbH in Frankfurt, Germany. KONAMI CORPORATION is traded in the United States on the New York Stock Exchange under the ticker symbol KNM. Details of the products published by Konami can be found at www.Konami.com.

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