Two New Pokemon Joining Pikachu Balloon in Macy's Thanksgiving Day Parade

Nov 23rd 2010
Pikachu Balloon Celebrating Its 10th Anniversary at the Macy's Parade; Pokémon From Upcoming Pokémon Black Version and Pokémon White Version Video Games to Debut

BELLEVUE, WA--(Marketwire - November 23, 2010) - Turkey, pumpkin pie and the Macy's Thanksgiving Day Parade®; Thanksgiving traditions shared by millions of Americans across the country. One Thanksgiving tradition is commemorating a milestone in 2010 -- Pikachu! The Pokémon Company International announced today that the world renowned Electric-type Pokémon™ will celebrate its 10th anniversary participating in the Macy's Thanksgiving Day Parade. Accompanying Pikachu in New York City will be two brand new Legendary Pokémon, Reshiram and Zekrom, from the highly anticipated Pokémon Black Version and Pokémon White Version video games launching worldwide spring 2011 for the Nintendo DS™ family of systems.

For their debuts, Reshiram and Zekrom will each stand an imposing 14 feet tall, a dramatic kick-off to exciting, never-before-seen Pokémon reveals, news and events all tied to the launch of Pokémon Black Version and Pokémon White Version video games. Pikachu's balloon handlers will also celebrate the upcoming games, dressing the part in black and white uniforms.

"Pikachu's participation in the Macy's Thanksgiving Day Parade is one of our favorite events of the year and we're proud to have been involved in such an iconic event over the past decade," said J.C. Smith, director of Consumer Marketing for The Pokémon Company International. "Having Reshiram and Zekrom join the Pikachu balloon makes this year's parade extra special for us as we begin to reveal more exciting details about the Pokémon Black Version and Pokémon White Version video games."

In the coming weeks and months, Pokémon fans can get exclusive information about the brand new titles by visiting www.PokemonBlackWhite.com, launched this week. Exclusive details will be added frequently leading up to the spring launch of Pokémon Black Version and Pokémon White Version video games.

About Pokémon
The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children's entertainment properties in the world. For more information, visit www.Pokémon.com.

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