Durarara!! Brings Big City Action to TinierMe

Feb 22nd 2011
New, Popular Anime Series to Offer Exclusive Virtual Items Within TinierMe's Online World
SAN FRANCISCO, CA--(Marketwire - February 22, 2011) -

News Facts:
  • TinierMe, the virtual world focused on Japanese anime, today announced that it is launching a promotional campaign featuring the new anime series Durarara!! in cooperation with Aniplex of America Inc.

  • For a limited time, Durarara!! fans can find and purchase authentic Durarara!! virtual items for their TinierMe avatars.
    Outfits from the main characters -- Mikado, Masaomi, Celty and Anri -- and four other characters will be available as well as virtual items such as facial expressions, hair styles, and accessories.

  • The Durarara!! lineup also includes an animated action hair item for the mysterious headless Celty.

  • TinierMe users that purchase any Durarara!! virtual item will get a free, limited edition Durarara!! virtual hand accessory.
    TinierMe will host online meet-ups and events for Durarara!! fans, so they can discuss news and episodes, role play and participate in a short quiz game to win a free Durarara!! virtual item for their personal rooms.


How TinierMe Works:
TinierMe is a virtual world focused on Japanese anime where you can create a customized, tinier version of yourself -- letting you play and communicate with others online.

Anyone can sign up for free and create an avatar -- called a "Selfy" -- that can be customized into any style you can imagine.
Selfys can be taken anywhere within the dynamic world of TinierMe to interact with other Selfys through online events, chat, games and community forums.

The high quality and detail found in the anime-style Selfy avatar and items within TinierMe sets it apart from other avatar sites.

About Durarara!!:
Durarara!! is a story about a country boy who transfers to an Ikebukuro, Tokyo high school to satisfy his appetite for big city lights and adventure.

When he arrives, he must navigate through an array of shady supernatural and underworld characters, such as a headless Black Rider on her motorcycle and the Dollars gang.

Between 2004 and 2010, eight Durarara!! novels were published in Japan. Manga adaptations of these novels have been available since 2009 and an anime film adaptation was released in 2010 in both the U.S. and Japan.

Quotes:
Attributable to Masaru Ohnogi, CEO, TinierMe:
"The market for both anime and virtual items is growing quickly, and we are working closely with a number of other major anime names and will be announcing new partnerships soon. Durarara!! has proven to be a success in Japan, and TinierMe will be the catalyst for reaching new audiences in America and abroad."

Attributable to Aniplex of America Inc.:
"Aniplex will work with TinierMe to add more unique items, so stay tuned. We hope the Durarara!! fans will enjoy using and seeing these virtual items within TinierMe."

About TinierMe:
TinierMe is a fun virtual world based on Japanese anime and culture. With users around the world, the site lets you build a tinier version of yourself so you can chat, play and create online. TinierMe includes: Selfy Town, a virtual world; Selfy Shop, where you can get everything you need to create and build your character; and Tinier Games, a place to play card games, interactive challenges and brain teasers with other members. TinierMe lets you experience Japanese culture easily and escape from the doldrums of the real world through your imagination and creativity. GCREST America, Inc. is the company behind TinierMe, and is a fully owned subsidiary of GCREST, Inc. in Japan. To create your own Selfy and join the fun, come to www.tinierme.com.

About Aniplex of America Inc.
Aniplex of America Inc. (Santa Monica, California) is a subsidiary of Aniplex Inc. (headquartered in Tokyo, Japan), a group of Sony Music Entertainment (Japan) Inc. and leading provider of anime content and music production and distribution in Japan. Aniplex Inc. has introduced a variety of properties including such hits as "Gurren Lagann," "Fullmetal Alchemist," "Kuroshitsuji (Black Butler)," "Rurouni Kenshin," "R.O.D -THE TV-," and "Blood+," all of which are licensed and distributed worldwide. In addition to licensing business, the company launched its direct video release business, starting with Gurren Lagann the Movie -Childhood's End- and -The Lights in the Sky Are Stars- in summer 2010. The company plans to release selected titles in North America including R.O.D -The Complete- Blu-ray boxset and Durarara!! DVDs.

Official Websites:
www.AniplexUSA.com
www.DurararaUSA.com
www.GurrenLaganntheMovieUSA.com
www.YouTube.com/AniplexUS

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