Tiger & Bunny the first of Siren's new titles to stream live on Anime News Network

Apr 8th 2011
Melbourne, April 9, 2011 – Siren Visual today announces its partnership with Anime News Network to provide
content for online video streaming in Australia and New Zealand. Launching today with the premiere of TIGER &
BUNNY, a reality TV action spoof produced by Sunrise, the production company behind AAA titles including Mobile
Suit Gundam and Cowboy Bebop. The service simulcasts the very latest anime titles to coincide with their broadcast
dates in Japan, along with catalogue titles across a wide range of genres.

The arrangement offers consumers two subscription models in which to view their favourite anime. The Standard
model will offer free viewing with advertising support in standard definition for simulcast titles, plus two free
episodes for any catalogue title, with access to the remaining episodes at $.99. The Premium Subscription at $3.99
per month includes high definition quality ad free streaming, one full catalogue series of the consumer's choice and
additional titles at $.99 per 13 episodes. It will also incorporate exclusive deals on DVD and merchandise products.

Siren will subsidize the subscription costs for the first season to the early adopters identified through Siren's
database, in an effort to explore beta testing and receive feedback. Siren CEO Eric Cherry says the establishment
of an online distribution service in Australia counters the risk of missing the opportunity to legitimise consumer
demand. “Anime has been heading in an online direction for some time now. Siren addressed this trend initially
by creating DVDs that are of the highest quality available, while releasing them into our market as efficiently as
possible,” Cherry says. “This initiative with Anime News Network is an extension of the same principals. ANN has an
industry reputation of providing an excellent streaming service and through simulcasting Australian anime fans have
a legitimate means to find more of what they want.”

Anime News Network attracts an audience of over 100,000 monthly visitors in Australia alone, making it the natural
host for providing anime content to Australian consumers. "Working with Siren Visual to realise this project is a
landmark event for both Anime News Network, and Australian anime fans as well," says ANN CEO Christopher
Macdonald. "We have long known that Australian anime fans are among the most passionate in the world but
circumstances have led them to being excluded from the boom in streaming video until recently. With Siren Visual,
we hope to change that and give fans the equal treatment they've been wanting for so long."

If you have any enquires please contact Bill Craske on 03 8671 0201 or [email protected]

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