Bring Your Own B-Daman to Life in 3D

d-rights and Puteko Release Mobile Arcade-Style Shooter Featuring Personalized B-DAMAN

In October 2014, d-rights Inc. (Tokyo) and Puteko Inc. (New Zealand) announced that characters from the popular animated series B-Daman CrossFire and B-Daman Fireblast will appear in the 3D coloring app, ColAR Mix.

Since first appearing on Spain's NeoxKidz network in June, 2013, B-Daman CrossFire has aired in over 10 countries throughout Europe and North America. Along with the toys developed by Hasbro, the show has gained popularity in all these countries. B-Daman Fireblast is the follow-up series to Crossfire and has already been released across Asia. It also reached European shores in autumn, 2014, when it began airing in Italy.

At colarmix.com users can download a range of images, from sharks to dragons to hot air balloons. After coloring them in, they can use the colAR Mix app on their tablet or smartphone to render interactive 3D models of those colored images, bringing their artwork to life. Now kids will be able to interact with their own personalized B-Damans.

“B-DAMAN is a property that is loved by kids all over the world,” said Edwin Darlow, CEO of Puteko Limited. “It's amazing content. With colAR Mix, they will be able to battle with their own decorated B-Damans. We're excited to have the opportunity to add to their fun.”
With the B-Daman Pack, characters rise from the page kids color along with their own special effects. Kids can also play games with the B-Daman they design. The B-Daman Fireblast Pack includes the six main characters from the show. Each character's ability, rapid-fire, power, or control, can be used in the game. Choose from six ways to enjoy coloring, animation, and gameplay.

The colAR Mix application can be downloaded for free from the App Store and Google Play. The collaboration between colAR Mix and B-Daman is anticipated to bring even more excitement to both platforms.

About B-DAMAN CROSSFIRE
The B-DAMAN animated series is based on a toy line that Tomy Company, Ltd. has been producing since 1993. Up to now, six series have been made and shown in over 30 countries. B-DAMAN FIREBLAST (“Cross Fight B-Daman eS” in Japan) is the newest series.
26, 30 minute episodes.
Target audience: 6 - 11 year old boys
Production Studio: Synergy SP
Web site (Americas & Europe) www.bdamanbattles.com
Facebook page (Americas & Europe) www.Facebook.com/bdamanbattles

About d-rights
Owned by Mitsubishi Corporation, d-rights is known for producing animation brands for boys that are popular around the world, such as the Beyblade series, B-Daman series, and Scan2Go series. d-rights furnishes every part of content creation, including product marketing and related animation production, rights management, finance, and licensing. Over 50 of their animation titles have been shown internationally. In the Japanese market, d-rights fully produces content-related products for sale in convenience stores from the planning stage to manufacturing, sales, and promotion. They also hold the license for Japan's professional basketball league, the “BJ League.” Additionally, they operate a content rights management system called “Media Asset Management (MAM).” Homepage: http://www.d-rights.com

About colAR Mix:
With the colAR Mix app, users can download branded artwork, color it in, and then bring it to life via interactive, three-dimensional, personalized animations. The app is available for free on iTunes, the Apple App Store, and the Google Play store. For more information, go to http://www.colarmix.com.

About Puteko Limited:
Puteko is an augmented reality research company that produced both branded content and the technology to transform that content into personalized, immersive experiences. Through continued development and client relationships, Puteko aims to re-draw the boundaries of the AR entertainment marketplace, connecting the physical and digital worlds in new and innovative ways. Puteko was founded in 2012 as a spin-off company of the Human Interface Technology Laboratory New Zealand (HIT Lab NZ), and is based in Tokyo, with offices in Los Angeles and Christchurch, New Zealand.

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