Naruto Shippuden x BE@RBRICK Limited Collectable Returns on the Tokyo Otaku Mode Premium Shop

Exclusive sales begin on December 01, 2014

TOKYO - Tokyo Otaku Mode Inc. (incorporated in Delaware, U.S. by President and CEO Tomo Kamei), the managing body of Tokyo Otaku Mode™ (TOM), a worldwide distributor of otaku content including anime, manga, and cosplay, announces that it will begin accepting pre-orders for “Naruto Shippūden BE@RBRICK,” a limited-time collaboration product between the worldwide popular series “Naruto Shippuden” and bear-like collectable figures BE@RBRICK, on Dec. 01, 2014.

Sales of “Naruto Shippūden BE@RBRICK” will be available in North, Central, South America, and Asia through the TOM-managed e-commerce site, Tokyo Otaku Mode Premium Shop (http://otakumode.com). “Naruto Shippūden BE@RBRICK” will be available exclusively through the Tokyo Otaku Mode Premium Shop.* *Excluding second-hand stores.

The “Naruto Shippūden BE@RBRICK” was first sold in limited quantities on the overseas social commerce site Brasyna JAPAN in 2011. At the time, it picked up huge attention from both fans of “Naruto Shippūden” and fans of BE@RBRICK and became a hot item.

This time, TOM has acquired the rights to sell “Naruto Shippūden BE@RBRICK” in the Americas and Asia. “Naruto Shippūden BE@RBRICK” comes in two different sizes, one at a height of approximately 280 mm (11”) and the other at a height of approximately 70 mm (2.76”), and will be sold both individually and as a set.

Naruto Shippūden” is a TV anime based on the original manga “NARUTO” that is currently airing on TV TOKYO. The story focuses on main character Naruto Uzumaki, a ninja who has his eyes set on becoming the Hokage, the best ninja in the land, and follows his growth along with his friends' as they overcome various trials together. To date, it has broadcast in over 80 countries and regions and has picked up high popularity all over the world.

BE@RBRICK is a line of bear-like block figures created and sold by MEDICOM TOY CORPORATION (Shibuya, Tokyo, CEO Tatsuhiko Akashi). In addition to being an original product line, BE@RBRICK has collaborated with various companies, characters, and artists and is a popular collector's item that has a worldwide fan base.

To date, products made available for overseas sales by TOM on the Tokyo Otaku Mode Premium Shop include manga- and anime-related goods, as well as a variety of original goods created in collaboration with creators both within Japan and abroad who are active on TOM. Since the Tokyo Otaku Mode Premium Shop opened last summer, it has shipped products to more than 60 countries. TOM will continue expanding its selection of products on the Tokyo Otaku Mode Premium Shop and providing customers with even more fascinating products.

Product Overview
Product Name: Naruto Shippūden BE@RBRICK
Pre-Order Start Date: December 01, 2014
Price: Naruto Shippūden BE@RBRICK (100%) - US$12.99
Naruto Shippūden BE@RBRICK (400%) - US$59.99
Naruto Shippūden BE@RBRICK (100% & 400%) - US$64.99
Size: Naruto Shippūden BE@RBRICK 100% - approx. 70 mm in height (2.76”)
Naruto Shippūden BE@RBRICK 400% - approx. 280 mm in height (11”)

Available exclusively on the Tokyo Otaku Mode Premium Shop (http://otakumode.com/shop/).

Available Countries: U.S., Canada, Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Mexico, Paraguay, Peru, Uruguay, Venezuela, Australia, New Zealand, Taiwan, Hong Kong, Malaysia, Philippines, Singapore, Indonesia, Thailand, Vietnam, Myanmar, Brunei, Mongolia, and China.

About Tokyo Otaku Mode Inc.:
Tokyo Otaku Mode (TOM) is a worldwide distributor of Japan's unique pop culture, including anime, manga, games, entertainment news, and artwork--collectively known as "otaku" content. TOM, which is owned and managed by Tokyo Otaku Mode Inc., originally launched on Facebook as a page designed to introduce Japanese otaku content to the rest of the world (http://www.facebook.com/tokyootakumode). TOM surpassed 10 million likes a mere 22 months after its Facebook page was established in March 2011, becoming the first Facebook page managed by a Japanese company to clear this milestone*1. Currently, the page has more than 16 million likes*2 and has become one of the world's largest Facebook pages related to Japanese anime and manga.

In the fall of 2012, TOM launched its web service (http://otakumode.com), which includes a gallery of user-generated otaku creations––such as costume photographs, illustrations, figurine photos, and latte art––as well as a news page for delivering the latest otaku and pop culture news straight from Japan. In the summer of 2013, TOM launched a worldwide e-commerce site called the Tokyo Otaku Mode Premium Shop (http://otakumode.com/shop), which sells anime-related merchandise as well as original goods developed through collaborations with its Special Creators. TOM thus contributes to broadening the worldwide otaku market by providing a platform on which creators rightfully profit from their art. To date, the TOM Premium Shop has already shipped products to over 85 countries. Through its services, TOM hopes to enrich the otaku lifestyle of all Japanese pop culture fans, as well as add new value to the worldwide entertainment marketplace.

*1 According to research conducted by Tokyo Otaku Mode Inc.
*2 Data retrieved on Sept. 25, 2014.
Any company or product names referred to herein are registered trademarks of their respective organizations.


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