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Pokémon GO Celebrates Halloween With Global In-Game Event

Increased Encounters of Spooky Pokémon and Candy Bonuses Await Trainers in the First-Ever In-Game Event for the Popular Mobile Title


Bellevue, WA, and San Francisco, CA—October 24, 2016—This Halloween, players of the popular Pokémon GO mobile game will experience exciting treats from Niantic Labs, Inc. and The Pokémon Company International. Beginning Wednesday, October 26, through Tuesday, November 1, Pokémon GO Trainers will have the chance to catch some of the spookiest Pokémon available in the game with increased global encounters of Drowzee, Gastly, Gengar, Golbat, Haunter, Hypno, and, yes, Zubat. And, since it wouldn't be Halloween without candy, Trainers will have the opportunity to earn more Pokémon Candy during this event as they explore the world around them in search of Pokémon.

“It's been incredible watching people explore their neighborhoods and catch wild Pokémon all summer,” said Tatsuo Nomura, senior product manager at Niantic, Inc. “We would like to trick-or-treat in our own special way by giving Trainers the chance to catch more Pokémon and earn extra Candy this Halloween.”

During this period, every Pokémon caught will earn Trainers six Candies—twice the normal amount. The professor will also give Trainers two Candies instead of one for every Pokémon transferred to him. In addition, Buddy Pokémon will award four candies instead of the usual one. Pokémon Candies enable Trainers to evolve or strengthen their Pokémon, so players will want to walk and catch all the Pokémon they can to get their fill of Candy during this special event.

“The excitement of Pokémon's 20-year celebration continues this Halloween with the First-ever in-game Pokémon GO event,” said J.C. Smith, senior director of consumer marketing at The Pokémon Company International. “We anticipate seeing many Pokémon-themed costumes during this anniversary year, and now Trainers can add Pokémon GO to their trick-or-treat route to receive Candy and add some of the spookier Pokémon to their Pokédex.”

To learn even more details about the Pokémon GO in-game Halloween event, visit the official Niantic blog at PokemonGOlive.com.

To view a video about the event, visit this link: https://youtu.be/An2Dq6FcMjU.

About Pokémon
The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing and marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children's entertainment properties in the world. For more information, please visit www.pokemon.com.

About Niantic, Inc.
Niantic, Inc. builds mobile real-world experiences that foster fun, exploration, discovery and social interaction. Originally incubated within Google, Niantic was founded by John Hanke, who previously helmed the Google Geo team (including Google Maps and Google Earth) after his startup Keyhole was acquired by Google. In 2015, Niantic, Inc., spun out from Google, becoming an independent company with investments from Google, The Pokémon Company and Nintendo. The company's immersive real-world mobp-0ile game Ingress has been downloaded more than 15 million times and is played in more than 200 countries and territories worldwide. Niantic, Inc., developed and published Pokémon GO, a real-world Pokémon game for iOS and Android mobile devices. For more information on Niantic, please visit www.nianticlabs.com.

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