Shihori's Latest MV ‘FIRE’ Thrills with a Neon Visual Fantasy

Don't Be a Working Dead!

July 30th, 2021 (New York, NY) - New York-based, singer and songwriter Shihori has released a new music video FIRE, a dynamic single from her upcoming album that will be released in September. Watch 'FIRE' music video.

With its pulsating rhythms and an intoxicating melody, FIRE manifests a commanding chant of creating one's own path and following the passions of life. “Don't be a working dead” is Shihori's call to action to resist the dull, soul-sucking systems in place that keep people zombified. FIRE is truly a power ballad, mixed with J-Pop and K-Pop elements as an ode to Asian pop culture and Shihori's Japanese roots.

What can easily be described as a riveting abstract dystopia, FIRE contains a turbulent clash of perceptible elements to illuminate the concept of growing cold to the world only to be awoken by the fiery passion within. To live fully is to conquer the doubt within while overcoming external challenges.

Shihori's performance portrays a unique interpretation of the concept of rebirth. Frequent glimpses of her in a frozen, dormant state awaken towards the end in an artistic rendition of a phoenix rising from the ashes of its previous life. Glitchy graphics and transitions create an exhilarating cyberpunk ambience. The hypnotic rhythmic dancing will have viewers swaying in their seats. Shihori on FIRE: “You may get beaten down, your heart may be broken, but you can rise back up and start again and again, as long as you are alive!”

Multi-award winning director Clint Mouriño was able to bring Shihori's vision to life. Clint has won a video contest for his James Brown music video and has experience working in luxury car brand commercials with Rolls Royce, Bentley, and Maserati. He has also been a guest to the most prestigious film festival in the world, twice.

Bio-
One of Japan's boldest and most prolific artists, Shihori's music champions a message of love and life empowerment. Her inspiring story begins in childhood. She felt as though she was a loner, and she was trapped in a world shaped by total deafness in one ear along with having Asperger's Syndrome. Conditions that combined to make social connection extremely difficult. She was alone and she didn't know how not to be. She found a sense of community and the ability to “belong” through music. She hopes that she can become a role model for young Asian women in America by sharing her story and music.

Shihori is a visionary New York-based singer and songwriter who has enjoyed over a decade of success in the Japanese pop industry and beyond. Her work encompasses original songs as well as compositions for internationally acclaimed anime tv shows and computer games, including ‘BATTLE QUEENS 2020’, a theme song from the worldwide popular video game, ‘League of Legends’ (which has over 1.6 million views on YouTube), Billboard charted cover song, ‘The Real Folk Blues’ and handfuls of other J-anime theme songs. She boasts 11 gold-certified singles and albums that total over a million sales.

‘FIRE’ MV is available on YouTube now!
‘FIRE’ track is available evert platform now!

SOCIALS:
WEBSITE | INSTAGRAM | FACEBOOK | SPOTIFY | YOUTUBE | BANDCAMP