Forum - View topicSony's Tokyo Office Offers Employees Early Retirement to Cut Costs
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Shadowrun20XX
 Posts: 1935 Location: Vegas |
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SMH Well if you were alive since FF7 on up you would know that Square and Sony were a hot item. Sony bought shares when the franchise came to Playstation. I was saying the shares that SONY sold aren't doing any good for any buyer when the primary platform people would buy it on, is slowly going down. They are cutting jobs if you ask "how is SONY going down?" |
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GrilledEelHamatsu
 Posts: 703 |
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What makes you think Sony is the "Great White Hope" for Japanese consoles? Have you forgotten why PS4 has flopped out there? It's NOT a Japanese centric platform at all. It has barely anything Japanese. Japan also wasn't going to let them get away with launching the platform late without ANYTHING worth playing. People just automatically issued they would buy into hype, it doesn't work that way. PS4 deserves to bomb in Japan. And Japan is snubbing it for the insult it is to them. It's also funny that people here forget that Kabushiki Kaisha Sega STILL exists, and is in MUCH better,stronger financial shape than Sony and has made a name for itself in Japan. Oh wait, I forgot! People still think SEGA has absolutely NO money left, when they've been posting annual profits without losses for 6 straight years now, and even when they've already dissolved just about all of their multiplatform publishing resources and have shifted its resources to mobile,PC platforms, or kept ALL of its Arcade IPs this gen from release on next gen platforms. People also think that Sammy runs and controls SEGA, when Sammy Corp is now a wholly owned subsidiarity of SEGA. People have no idea that SEGA has spent 5 years secretly registering and filing properties and trademarks to get back to home consumer manufacturing and has refiled the name "Genesis" taking away its public domain use and authorization for VC use. People don't realize, Sega is preparing to change their name from "Sega Corporation,Inc" to "Sega Entertainment Corporation,Ltd Worldwide" and that this name change for the first time in 14 years is an official conformation that the company is changing direction in business operations. People see this domain Sega has internationally registered: http://trademarks.justia.com/791/38/s-sega-79138417.html But brush it off as unimportant or related only to Sega Networks when SEGA already put forward Sega Networks' existing business strategy of mobile publishing worldwide: http://www.marketwatch.com/story/sega-networks-and-gumi-to-bring-hit-japanese-titles-to-the-west-2014-07-07 They overlook it's mark description: S SEGA NETWORKS Goods and Services IC 009. US 021 023 026 036 038. G & S: Game programs for home video game machines; electronic circuits, magnetic tapes and disks, optical disks, ROM cartridges and other recording media, namely, cartridges and cassettes all containing video game programs for use with home video game machines; electronic circuits, magnetic tapes and disks, optical disks, ROM cartridges and other recording media, namely, cartridges and cassettes all containing video game programs for use with hand-held games with liquid crystal displays; game software for home video game machines; telecommunication machines and apparatus, namely, transmitters; straps for mobile phones; computers; computer game programs; electronic circuits, magnetic tapes and disks, optical disks, ROM cartridges containing computer game programs; other electronic machines, apparatus and their parts, namely, computer peripherals and parts thereof; game programs for mobile phones; computer game software; game programs for arcade video game machines; electronic circuits, magnetic tapes and disks, optical disks, ROM cartridges and other recording media, namely, cartridges and cassettes all containing video game programs for use with arcade video game machines; game software for arcade video game machines; blank phonograph records; downloadable music files; recorded compact discs featuring music; downloadable image files containing artwork, text, audio, video, games and internet web links relating to sporting and cultural activities; downloadable image files and moving images for mobile phones containing artwork, text, audio, video, games and internet web links relating to sporting and cultural activities; recorded video discs and video tapes featuring movies, cartoons, video games. electronic publications, namely, books, manuals, and newsletters in the field of video games IC 028. US 022 023 038 050. G & S: Amusement machines and apparatus, namely, coin-operated games for use in amusement parks; fairground ride apparatus; arcade video game machines; parts and accessories of arcade video game machines, namely, coin-operated mechanisms; arcade medal redemption game machines; home video game machines; hand-held games with liquid crystal displays; toys, namely, rubber toys, plastic toys, wooden toys, electronic toys, educational toys, small toys, squeeze toys; dolls; stuffed toys; action figures; trading card games; cards for use with games including arcade games; go games; Japanese playing cards, namely, utagaruta; Japanese chess, namely, shogi games; dice; Japanese dice games, namely, sugoroku; dice cups; chinese checkers; chess games; checkers, checker sets; dominoes; playing cards; Japanese playing cards, namely, hanafuda; mah-jong; game machines and apparatus, namely, coin-operated games; billiard equipment; darts equipment; digital darts equipment; amusement machines, namely, slot machines; sports equipment, namely, baseball bats, gloves and helmets, soccer balls, basketballs, hockey skates, skis IC 035. US 100 101 102. G & S: Advertising; advertising by e-mail delivery; advertising by using computer networks; organization, management or arrangement of events for promoting game goods; promoting the goods and services of others through the issuance of trading stamps; management and settlement of points rewarded for sales promotion via Internet; issuance, administration and settling of trading coupons or points rewarded for promotion of products and services; providing information in relation to issuance, administration and settling of trading coupons or points rewarded for promotion of products and services; business management analysis, business consultancy; marketing research; providing information concerning commercial sales; providing information in relation to promotion of products and services; customer management by network system; management of customer information, and providing information thereof; business management of hotels; business management for operation of amusement facilities; providing information in relation to business management for operation of amusement facilities; inventory management of goods; sales management of the goods; providing information for inventory management of goods; auctioning; organization, management, and arrangement of auctioning on the internet; document reproduction; typing services rendered through computers, typewriters, telex machines and other similar office machines; publicity material rental IC 038. US 100 101 104. G & S: Transmission and switching of text, sound and image by using telecommunication via the computer terminal; communications by arcade video game machines, and providing information thereof; communications by home video game machines, and providing information thereof; telecommunication data transfer services other than broadcasting; mobile telephone communication; telecommunications services, namely, electronic bulletin board services; communications by electronic mail; providing information in relation to data communication; communications by telegrams; broadcasting of video and audio programming over the Internet; providing information in relation to television broadcasting; providing information in relation to broadcasting of video and audio programming over the Internet; news agencies, namely, the transmission of news items to news reporting organizations; rental of telecommunication equipment including telephones and facsimile apparatus IC 041. US 100 101 107. G & S: Providing non-downloadable electronic publications, namely, books in the field of video games; services of reference libraries for literature and documentary records; book rental; providing on-line electronic publications via Internet or database including websites; planning or arrangement of showing movies, live show performances, plays or musical performances; providing information regarding planning or arrangement of showing movies, live show performances, plays or musical performances; movie showing, movie film production, or movie film distribution; providing entertainment in the form of non-downloadable on-line images, movies, moving images and graphics all in the field of video games; providing information relating to providing entertainment in the form of non-downloadable on-line images, movies, moving images and graphics all in the field of video games; providing entertainment in the form of non-downloadable on-line images, movies, moving images and graphics all in the field of video games accessible by computer terminals or mobile phones; providing entertainment in the form of non-downloadable on-line images, movies, moving images and graphics all in the field of video games accessible by home video game machines or arcade game machines; providing information relating to providing entertainment in the form of non-downloadable on-line images, movies, moving images and graphics all in the field of video games accessible by computer terminals or mobile phones; providing entertainment in the form of non-downloadable images relating to fictional characters from books, animation, toys and games; presentation of live show performances; direction or presentation of plays; presentation of musical performance. presentation of live show performances, plays and musical performances provided on-line; providing information relating to presentation of live show performances, plays and music provided on-line; providing on-line live show performances, plays and music by computer terminals or mobile phones; providing information relating to providing on-line live show performances, plays and music by computer terminals or mobile phones; organization, management or arrangement of game tournaments; organization, management or arrangement of entertainment in the nature of amusement park rides and attractions excluding movies, live show performances, plays, musical performances, sports, horse races, bicycle races, boat races and autoraces; providing amusement facilities; providing amusement arcade services; providing information relating to amusement facilities; providing amusement parks; providing information relating to providing amusement parks; providing on-line games; providing information relating to providing on-line games; providing on-line games by computer terminals or mobile phones; providing information relating to providing on-line games by computer terminals or mobile phones; providing information relating to scores of on-line game users; rental of toys; rental of amusement machines and apparatus; rental of arcade video game machines; rental of game machines and apparatus; providing Internet-based information about musical artists; providing non-downloadable electronic publications, namely, newsletters relating to maps IC 042. US 100 101. G & S: Providing meteorological information; design of machines, apparatus, instruments, parts and fittings thereof in the field of video games; graphic design; design, development and maintenance of computer program; design, development and maintenance of computer software; design, development and maintenance of web sites; development and maintenance of social networking web sites; design, development and maintenance of game programs for arcade medal redemption game machines and home video game machines; providing search engines for the Internet; providing speech-based Internet search engines for the Internet; providing information relating to providing search engines for the Internet; providing search engines for the Internet by using telecommunication via the computer terminal; rental of computers; providing computer programs on a rental basis; rental of storage space on a server used for speech-based social networking among users on the Internet; rental of storage space on a server used for social networking among users on the Internet and providing the information thereof; rental of storage space on a server used for social networking among users on the Internet; rental of storage space on a server used for social networking IC 045. US 100 101. G & S: Information relating to fashion coordination services for individuals; wedding chapel services; providing internet-based social networking, introduction and dating services for social meetings or parties; fortune-telling; personal affairs consultancy in the field of lifestyle, fashion and image; pet sitting; Internet-based social networking services, namely, providing for the exchange of information in the field of searching friends and friend introductions to individuals via internet web sites; Internet-based dating services; dating services; Internet-based social networking services, namely, providing for the exchange of individual information such as profiles and diaries via internet bulletin boards and information thereof; investigation or surveillance services for checking background profiles Mark Drawing Code (5) WORDS, LETTERS, AND/OR NUMBERS IN STYLIZED FORM Serial Number 79138417 Filing Date December 28, 2012 Current Basis 66A Original Filing Basis 66A International Registration Number 1181599 Owner (APPLICANT) KABUSHIKI KAISHA SEGA; d/b/a SEGA CORPORATION Corporation JAPAN 1-2-12, Haneda, Ohta-ku; Tokyo 144-8531 JAPAN Priority Date July 2, 2012 Prior Registrations 1050573;2305445;4340505;AND OTHERS Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "NETWORKS" APART FROM THE MARK AS SHOWN Description of Mark Color is not claimed as a feature of the mark. The mark consists of a stylized letter S in the shape of two diamonds to the left of the stylized wording SEGA NETWORKS. Type of Mark TRADEMARK. SERVICE MARK Register PRINCIPAL Live/Dead Indicator LIVE Yeah, several key descriptions in it pertaining home console, hardware,licensing,manufacturing, development, commercial sales and marketing of home consoles, overlooked by people who fail to realize these descriptions are completely related to ALL of SEGA's old 1990s IPs and property and licenses, which are ALL located in this application as previous US registration numbers from SEGA are being renewed for commerce use. So, stop assuming Sony is the great white hope for Japan. They aren't. And all the development talent at Sony is limited down to Europe and the US. Is there a wonder why Knack fizzled?[/b] |
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Spotlesseden
Posts: 3514 Location: earth |
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it will not go bankrupt, they can split the company. one with the profitable business, one with money losing business. |
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GrilledEelHamatsu
Posts: 703 |
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Sony has had SEVEN straight years of consecutive annual losses and keeps taking massive hits in its core electronics business as overseas,Samsung,Toshiba and LG continue to pummel Sony senseless in brand demand and sales. One MORE year of losses and their shareholders will be ready to throw in the towel. Sony is barely a year and half away from filing for bankruptcy. Sony seemed to think PS4 was going to turn its entire fortunes around. They were foolish to even assume that. Most of the profit and revenue from it has resulted in miniscle cash flow. They still are strapped for cash and are still bleeding in red. That's because they made absolutely NO effort into trying to pay off that $45 billion donut hole they have looming over them ($30 billion worth of capital gone and $15 billion estimated losses on Playstation 3). Ken Hirzai made it clear 2 years ago, that he would drop Playstation in a heartbeat if the rest of the company couldn't bounce back. This is something Sony fans should be very concerned about. |
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GrilledEelHamatsu
Posts: 703 |
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No, its what Chronium said. They will split the party of the company off and sell it off before going bankrupt. Don't you get it? Sony has hardly ANY equity and collateral left. They are too deep in red to sell off a division to receive ROE. They just lost $1 billion selling off Viao because those who invested in it 15 years ago want their investment money back. Sony's credit rating is JUNK "F", this indicates that a company's financial status is too weak to receive a ROE, and that investors are risking massive losses of investments if they attempt to invest in a product or division. If that company keeps posting annual losses, its shareholders keeping it afloat will jump ship. |
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GrilledEelHamatsu
Posts: 703 |
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Nobody. Sony isn't going to be bailed out by anyone. Japan could care less about Sony as Sony no longer has the media and financial pull they once had. Larger more profitable Electronic media companies in Japan are Toshiba(who's planning a major merger with Sega) and Pioneer are actually LARGER and more profitable than Sony: http://quotes.morningstar.com/stock/6773/s?t=XTKS%3a6773 http://quotes.morningstar.com/stock/tosyy/s?t=TOSYY http://quotes.morningstar.com/stock/pcrfy/s?t=PCRFY http://quotes.morningstar.com/stock/6632/s?t=XTKS%3a6632 Japanese Nikkei has been a mixed bag for quite some time. But as far as financial status and stability. All the other Japanese Electronic brands are doing better than Sony and are in much more adequate shape than Sony including JVC,Panasonic(Who's in talks with Nintendo Co,Ltd about a merger) and Sharp. Japan's electronic business is interested in the mobile market, but the entry attempt is stymied currently by the whole malaise of how their ventures can be successful. Most of these brands are looking at merger partnership deals or joint ventures. Another factor in the Nikkei's mediocre performances comes from the collapse of the mainstream home video market. |
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Phantom Roxas
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I was curious about the prospect of the mergers you brought up, so I decided to look into them.
The Sega/Toshiba merger was only talked about in rumors last year, and the only thing I could see from this year was this post: http://www.animenation.net/forums/blog.php?b=3458 However, that's just some random guy's blog, and judging by the way he phrased his post, he was simply referencing last year's rumor, and saying that there was reason to believe it. I looked up the "Orbi" thing he mentioned, and it's actually just a joint venture between Sega and BBC Earth. As for the Nintendo/Panasonic rumor, people (And I mean random people on the Internet, not people from either company) were just discussing the possibility of it in September of 2011, but I can't see anything about that to prove that this is a serious thing going on right now, unless this is supposed to be some kind of major secret. |
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AiddonValentine
Posts: 2204 |
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it's times like this where it's obvious that Sony is on by far the shakiest financial ground when compared to its competitors. Furthermore, it only reinforces the notion that Sony managed to succeed in the games business not because of their own foresight or business savvy, but because they got lucky when their competitors stumbled for one reason or another. The gaming division is the only profitable division and even that's a mixed bag what with the Vita now having first party support cut off.
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GrilledEelHamatsu
Posts: 703 |
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Kabushiki Kaisha Sega DBA Sega Entertainment Corporation, Ltd Worldwide will officially finalize its merger with Kabushiki Kaisha Toshiba once the Transferee/New Holder of international Business Service Mark "SegaSammy" is named, the new Holder is "SEGAToshiba Holdings, Inc" as of 1/30/2014, the International Bureau has a pending name for the owner of SegaSammy, once the merger is official, the name SEGA Toshiba will be named. So yes,Sega is merging with Toshiba. Because Toshiba has purchased 50% of stake in Sega Sammy Holdings. The projected date of the merger is October 2014, 10 years to the day of SegaSammy' s official merger. As for "ORBI", I've done through research and finally know what it is. ORBI is a multi corporational pet project being funded and organized by both SEGA and Toshiba. It has been planned since 2005 and started off as a new Musuem Theme Amusement Attraction for Joypolis. BBC Earth is funding the Theme Park Musuem/Amusement hybrid service as SEGA has been test marketing "Orbi Earth" as a Interactive Musuem since last Summer and plans on adding Arcades to it this summer . There are indeed plans to expand the brand BEYOND that and beyond gaming. As for Nintendo merging with Panasonic, the shareholders at Nintendo Co,Ltd and The Yamauchi family have been discussing this since early 2012. They all believed that Wii U was NOT going to be profitable right out the gate and are interested in other business markets in addition to gaming. People seem to think that just because Nintendo made $10 billion in profit on Wii, thst they can just waste resources and let Wii U continue to sell poorly worldwide. Nintendo has little capital and cannot sustain itself it is main divisions are preforming lackluster wise. This is why Iwata was afraid of losing his seat. There's no other equity, if Wii U continues to flop and 3DS sells unimpressively, shareholders and investors will stop funding, putting Nintendo in jeopardy. The $10 billion is mere Cash Flow, if its not going to ROE and not expanding the brand, than it makes absolutely no difference to Nintendo's financial health. Cash Flow has be used on resources, you can't just hold on to it. Henceforth why another quarterly year of losses will result in Panasonic merging and buying stake in Nintendo. |
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Rahxephon91
 Posts: 1859 Location: Park Forest IL. |
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No one take GrilledEelHamatsu seriously please.
The dude's been saying the same things over and over for years now and they have never come true. The dude also has a grudge against Sony and in every Sony related thread feels the need to tell us how terrible they are. He at one point tried to claim that Sega was shutting down all third party development last year. In spite of the fact that one need only look at Sega's biggest Japanese series "Ryu Ga Gotaku" and see how dumb that is. A series where they just announced a new one is also coming to PS4. But According to Grill pretty much all of the Yakuza games ended development on Sony systems in 2012. Meaning that The Yakuza team made 4,Dead Souls, 5, 5's New Engine, and Ishin all in one year. He said this before the new one was basically announced as well. He's been talking about Sega bringing out it's new name for awhile. It was actually supposed to happen early this year according to him. I wonder why he's changed his tune? The Toshiba thing is new though, but this guy is pretty full of it anyway.
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Phantom Roxas
Posts: 12 |
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Okay, that's phrased like something I can see being quoted from something legitimate. Where'd you find that?
Which site lets you know how much of a stake one company has in another? If the merger is in three months, that sounds like something people would have made a big deal about by now.
http://www.wired.co.uk/news/archive/2013-08/20/the-story-of-orbi http://www.japantimes.co.jp/culture/2013/08/26/arts/observing-the-world-in-yokohamas-giant-orbi/#.U8Mq141dVLM http://www.bbc.co.uk/mediacentre/worldwide/290513orbi The main thing I've noticed in those articles is that it stresses that Sega and BBC Earth worked together to make Orbi. I have yet to see anything that plays up Toshiba as a key figure in this, though admittedly, I only did a few Google searches, so I'm guessing my research was not as thorough as yours was.
You seem to know an awful lot about private talks. Or did I miss the news where the Yamauchi family spoke about this? I can believe that the shareholders didn't believe the Wii U would be profitable, but only because one of them outright admitted that the doesn't give a damn about video games, but "I'm not here to talk about video games" isn't the same as "I would like the company I am investing in to merge with Panasonic." Anyway: http://www.siliconera.com/2013/09/26/nintendo-acquires-stake-panasonics-pux-new-software-engine/ I imagine you'll take this as evidence of a possible merger, but I don't think it's referring to such a thing in the way you intend, if even at all. It's Nintendo buying stock in a subsidiary, and Panasonic still holds the majority of the shares, unless that's changed in the past nine or ten months. Either way, it's hardly enough to believe that a merger between the two will happen. |
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GrilledEelHamatsu
Posts: 703 |
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You are absolutely correct! Excellent points! 
The only reason why Sony ever got into the gaming businesses was because of how stiff necked and conservative Hiroshi Yamauchi was in running Nintendo. Sony was already weighing an opening in 1991 when they were developing Super Famicom CD/Super CD with Nintendo, the decision to partner up with Philips gave Sony the opportunity and excuse they were looking for. As Japanese companies partnering up with European ones was considered blasphemy to Japanese business and consumer mind sets. PlayStation only got lucky because of how incompetently run SEGA was during the CSK era. All of the miscommunication and civil war between SEGA of Japan and SEGA of America led to Saturn's convoluted design, PS1 took advantage of that by making their platform cheaper, more appealing marketing wise and using Sony's capital and brand power to win more game publishers and developers over. When you look back now, the PSX is without a doubt the most overrated console of all time and its architecture is fairly supbar and lame when compared to SEGA Saturn and Nintendo 64 which have both aged gracefully. When you compare the 5th gen systems, PS1 lacked the quality control and noteworthy appeal of Saturn and N64. Sure PS1's library was larger, but it was inferior and un ingenuitive. PS1's library was mostly shovelware. Plus alot of its memberable titles like FFVII would have been better off on Nintendo 64(had Nintendo stuck with Super CD,Panasonic would have given them CDX for Ultra 64 hardware.) Looking back, PS2 wasn't much better either, it was gimmicky and overrated and flimsy with even MORE shovelware, but Sony still had money and brand power, they used it to phase Dreamcast out (Dreamcast was financially cursed from GameWorks,LLC an investment from 1996 that went horribly awry) and let more coporate hacks like Microsoft jump in the business. Sony's financial troubles are the result of their own arrogance. 10 years ago their core market started decling and it finally started catching up to them in 2008. The $10 billion they pumped into PS3's development during the late 90s to mid 2000s didn't return back to them. And their shoehorning of Blu Ray has come back to bite them. PS4 and Xbox One are exactly on in the same. Sony just exploited Microsoft's poor PR planning and manipulated people into thinking PS4 was a better invesment when they had the same approach as Xbox One all along. Sony is a shell of their former selfs. All the capital, cash flow, and brand recognition they had in the 90s is all gone. If SCEI gets sold off, considering the fact that its the main reason why Japan has lost its midas touch in console game development and publishing and why stupid,gernic and bland garbage FPS crap like Call of Duty,Assassin's Creed, and Battlefield continue to sell and rake in revenue, I can't say I'll certainly miss them. |
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GrilledEelHamatsu
Posts: 703 |
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@Phanton Roxas.
This is the Brand name referring to the Orbi Earth/BBC Earth: http://trademarks.justia.com/855/17/orbi-85517235.html Date Registered: September 3,2013. This refers to everything you are describing in what Orbi is. This is what I'm referring to: http://trademarks.justia.com/855/17/orbi-85517210.html Date Registered: November 26,2013. "Orbi" is a Intent-To-Use multibrand service mark. ITU's are expensive Trademarks filed under the US Government that companies file when they want to claim full protection of the name from others and are claiming FULL use of all listed goods and services. The G&S are listed because the applicant plans to use the brand for all listed services over time. Everything I've stated is listed here in ORBI's brand which goes beyond what it seems. Because its fully registered, the brand can and will be used for anything anytime. In regards to Nintendo and Panasonic, you do know that Nintendo only has $15 billion in market cap right? Which means any misstep would leave them vulnerable, Nintendo cannot survive on its own, and they themselves know that. They need a merger. People seem to think that Nintendo has enough money to buy SEGA, when SEGA is worth $32 billion. Nintendo has $44 billion in assets, but unprofitable business and no other business ventures outside of gaming and hanhelds can risk them losing everything . As for the Sega Toshiba IB deal, I'm well versed in Intellectual Property, I'll explain later where I got it from regarding the WIPO application. (I'm at work right now.) |
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Shadowrun20XX
Posts: 1935 Location: Vegas |
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Yes, Yes we all know our history here clearly
 but as far as SEGA is concerned they still collaborate to get things done. Would anyone care if they reentered the console race again? Doubt it. Sega has lost any ground they had in the past. They make amusement games and third party titles (not to mention some of the greatest 2d fighting games). Off Topic The NU is the newest arcade board, the MAME fandom are still reverse engineering the Naomi/2 and Triforce boards ATM. Anything behind the scenes is purely speculation until publicly announced.
SONY is hurting and I don't see them coming out with anything new to boost our interest. Morpheus perhaps? LOL |
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AiddonValentine
Posts: 2204 |
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And let's not even mention the Vita which seems to have been downgraded to "PS4 accessory" by Sony itself. When left to their own devices, Sony kind of show they aren't very good at running a game company. Looking back at their history, most of their system sellers were from 3rd parties. For the PS1 it was FFVII, the PS2 had GTA and FFX, CAPCOM pretty much ruled the PSP with Monster Hunter, and for the PS3 it was MGS4. Sony's 1st party repertoire was pathetic for most of their existence as a game company, though they had the occasional interesting project like Jak and Daxter or Ico. Still, it really wasn't until the PS3 where Sony was forced to expand its 1st party offerings as they lost political leverage with 3rd parties due to the 360 outstripping the PS3 in terms of userbase. This is what happens when you rely too much on outside companies for support. |
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