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The death of the manga industry?




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Jose Cruz



Joined: 20 Nov 2012
Posts: 1625
Location: Serra Gaucha/Minnesota
PostPosted: Thu Nov 23, 2017 5:26 pm Reply with quote
Some people have said that manga is a dying medium. It some ways it looks like it's true: physical magazine sales are now 1/3 of the level they were in the peak sales of 1995. However, that ignores the facts that sales of comic books when taking into account physical and digital sales have increased 40% from 1995 to 2016. Manga publishers usually make profits out of the books and not the magazines because the magazines are sold at dirty cheap prices to promote sales of books and merchandising. Hence the decrease in physical magazine sales doesn't represent a decrease in actual income for the publishers since the physical magazine production costs are nearly equal to it's sale price.

This image from Japan times shows how the manga industry evolved over the past two decades:

https://www.japantimes.co.jp/news/2017/08/02/business/manga-goes-digital-via-smartphone-apps-paper-comics-still-place/#.Whc_xjdryUk

While physical manga book sales were 20% smaller in 2016 than in 1995 the sales of digital manga of nearly 150 billion yen, which I note are sales whose physical production cost is zero, hence meaning the publishers get the full return on that money, meant that the industry today is relatively healthy.

And this quote:
Japan Times wrote:
While the growing popularity of digital manga has indeed intensified competition, Hosono said now is the chance for publishing firms as well, since it is possible to reach tens of millions of readers with smartphones.

“I think this is the best time for the manga industry. There has never been this many readers, not even when the Jump magazine was at its peak, selling 6 million copies (a week),” said Hosono.


So despite the fact Japan's population is aging fast it's dwindling young population is apparently consuming manga more than ever before.
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TheAnimeRevolutionizer



Joined: 03 Nov 2017
Posts: 264
PostPosted: Mon Dec 04, 2017 10:53 pm Reply with quote
One of the main reasons is that Japan's current active generation is very ecologically aware and active.

I may not be happy should paper media be out of print and not an option, but it's great that they're cutting down on the paper. A lot of manga tends to get thrown out, and there's not much room for trash and litter.
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Jose Cruz



Joined: 20 Nov 2012
Posts: 1625
Location: Serra Gaucha/Minnesota
PostPosted: Tue Dec 05, 2017 10:08 am Reply with quote
Back in the 90s Japan produced 6 billion books and magazines per year of which 2.3 billion were manga. Now they are cutting down on all that paper.

But they repcycled most of the manga. Recycled manga used to be one of the main sources for toilet paper in Japan actually. There was even a joke that hentai manga was consumed first as pornography and then it was recycled in the toilet paper used clean up the mess afterward.
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TheAnimeRevolutionizer



Joined: 03 Nov 2017
Posts: 264
PostPosted: Tue Dec 05, 2017 12:57 pm Reply with quote
Jose Cruz wrote:
Back in the 90s Japan produced 6 billion books and magazines per year of which 2.3 billion were manga. Now they are cutting down on all that paper.

But they repcycled most of the manga. Recycled manga used to be one of the main sources for toilet paper in Japan actually. There was even a joke that hentai manga was consumed first as pornography and then it was recycled in the toilet paper used clean up the mess afterward.


Now that's stand up material. Twisted Evil
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TeamTamago



Joined: 13 Jun 2018
Posts: 8
PostPosted: Wed Jun 13, 2018 9:08 am Reply with quote
Am glad to see trees being saved. Books are still popular with train riders here but I see more and more reading manga on smart phones. Kodansha's "Digital First" series is an example of how much the digital format is picking up.

Digital productions are not free though. They also cost publishers some yen when they make the jump to other languages and the initial cost of moving the art and text from off-line to on-line media. It is probably minimal though compared to sales.
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#Sftcore



Joined: 06 Dec 2018
Posts: 3
PostPosted: Thu Dec 06, 2018 8:12 am Reply with quote
Jose Cruz wrote:
Some people have said that manga is a dying medium. It some ways it looks like it's true: physical magazine sales are now 1/3 of the level they were in the peak sales of 1995. However, that ignores the facts that sales of comic books when taking into account physical and digital sales have increased 40% from 1995 to 2016. Manga publishers usually make https://ovo.fyi/fmovies/ profits out of the books and not the magazines because the magazines are sold at dirty cheap prices to promote sales of books and merchandising. Hence the decrease in physical magazine sales doesn't represent a decrease in actual income for the publishers since the physical magazine production costs are nearly equal to it's sale price.

This image from Japan times shows how the manga industry evolved over the past two decades:

https://www.japantimes.co.jp/news/2017/08/02/business/manga-goes-digital-via-smartphone-apps-paper-comics-still-place/#.Whc_xjdryUk

While physical manga book sales were 20% smaller in 2016 than in 1995 the sales of digital manga of nearly 150 billion yen, which I note are sales whose physical production cost is zero, hence meaning https://ovo.fyi/yesmovies https://ovo.fyi/solarmovie the publishers get the full return on that money, meant that the industry today is relatively healthy.

And this quote:
Japan Times wrote:
While the growing popularity of digital manga has indeed intensified competition, Hosono said now is the chance for publishing firms as well, since it is possible to reach tens of millions of readers with smartphones.

“I think this is the best time for the manga industry. There has never been this many readers, not even when the Jump magazine was at its peak, selling 6 million copies (a week),” said Hosono.


So despite the fact Japan's population is aging fast it's dwindling young population is apparently consuming manga more than ever before.



it's great that they're cutting down on the paper. A lot of manga tends to get thrown out, and there's not much room for trash and litter.
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