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NEWS: Publisher Shueisha Reports 1st Fiscal Year in the Red


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CCSYueh



Joined: 03 Jul 2004
Posts: 2707
Location: San Diego, CA
PostPosted: Fri Aug 27, 2010 11:34 am Reply with quote
It actually sounds like corporate junk--sales up but profits down due to budget stuff. I don't know if the Japanese tax system has any similarity to the US's, but lower real estate costs means less paid in property taxes here which is a good thing & the value of their land has little to do with the day-to-day functions of the business (unless the buildings are so old, they require an increased repair budget)
Depending on how much other publishers have dropped in sales compared to how much Shueisha's rose, it could be simply a limited audience dropping titles from one publisher to read titles by another publisher so what matters would really be total sales for the industry being up or down. This means they have the titles more people want to read right now.

Hopefully the high mucky mucks can see it's not sales & stay the course vs going into panick-mode & changing stuff. Yeah, they can do various things to try to increase advertising income, but when it's all said & done, if businesses are cutitng back on advertising, the money isn't there to be had.
There's always the whole cutting the fat, but I'd imagine they've done these things in the past-dropping perks to employees, etc. 1 year in the red isn't good, but it's not the end of the world for a business.
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agila61



Joined: 22 Feb 2009
Posts: 3213
Location: NE Ohio
PostPosted: Fri Aug 27, 2010 11:45 am Reply with quote
The silver lining is that it should make it easier on all the efforts that will be going on at this moment and through the fall to line up digital distribution rights in markets outside of Japan (Square Enix, DMP, OpenManga, North American publishers via Bitway for Crunchyroll's upcoming platform).

Since print publication and digital publication rights are not bundled, this is another area where the infuriating "maybe" can drag on for months or years.

If manga is one of the places that ad budgets are being trimmed in a tight economy, the "no, thanks, we're doing fine, we'll wait and see how it goes for others" reaction to the effort to line up digital distribution rights might be less common.
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