Graduate Research Project
Study aimed to determine the
current market for Japanese animation
in North America
You are being invited to participate in a research study, which the Cal Poly Pomona Institutional Review Board (IRB) has reviewed and approved for conduct by the investigators named here. This form is designed to provide you - as a human subject - with information about this study. The Investigator or his/her representative will describe this study to you and answer any of your questions. You are entitled to an Experimental Research Subject’s Bill of Rights and a copy of this form. If you have any questions about your rights as a subject, complaints about the informed consent process of this research study, or experience an adverse event (something goes wrong), please contact the Compliance Office within Cal Poly Pomona’s Office of Research at (909) 869-4215. More information is available at the IRB website, [URL="
http://www.csupomona.edu/research/irb"]
www.csupomona.edu/research/irb[/URL].
I am a graduate student at California State Polytechnic University, Pomona, California and also currently employed by Bandai Visual Co., Ltd. I am currently working on my graduate research project, which is to determine the current market for Japanese animation in North America (primarily the United States and Canada) to aid in the development of a North American strategy for Bandai Visual Co., Ltd.
I would like you to participate in a short survey regarding North American Japanese animation enthusiasts' habits, preferences and demographic information.
To be eligible to participate, you must reside within North America (primarily the United States and Canada) and be at least 18 years old. While this survey will only take approximately 5 to 10 minutes to complete, participants are asked to take periodic breaks if necessary to minimize any possible fatigue normally associated with prolonged computer use. Once the survey has been completed, your responses will be saved to be used in analysis in the near future.
By completing the survey, you will not only be helping me to complete my graduate project but you will also be aiding Bandai Visual Co., Ltd. to further understand the North American market as my superiors will be presented with the findings of my research to aid in the development of a new business strategy for North America.
All of your responses will be completely anonymous and no personal identifiable information will be requested. The data collected will be destroyed upon completion of this study. By completing this survey, you have implied that you consent to participate in this research.
You are in no way obligated to participate and can withdraw anytime should you no longer feel comfortable taking this survey.
[...]
Sincerely,
Loy Fruel
North American Marketing & Sales Representative,
Bandai Visual Co., Ltd.
MBA Candidate / Principal Investigator
College of Business Administration
California State Polytechnic University, Pomona
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