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INTEREST: Rose of Versailles's Oscar Makes an Appearance on Sumō Banner




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samuelp



Joined: 25 Nov 2007
Posts: 2122
Location: San Antonio, USA
PostPosted: Tue Jan 10, 2017 8:00 am Reply with quote
I wonder how old this form of advertising at sumo matches has been going on?

It strikes me as really traditional, and I wonder how its history compares with other sports advertising traditions? I bet it's one of the oldest forms of sports advertising still in practice in essentially its original form...

Kind of sucks for the sumo wrestlers that they can't get sponsorships from apparel companies like other sports stars.
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mgosdin



Joined: 17 Jul 2011
Posts: 1294
Location: Kissimmee, Florida, USA
PostPosted: Tue Jan 10, 2017 8:20 am Reply with quote
I don't know, if you were a clothing manufacturer that made items that could stand up to Sumo wrestlers use outside of the ring you might have a marketable thing. You know those guys are tough on their personal clothing just because of their bulk.

Mark Gosdin
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samuelp



Joined: 25 Nov 2007
Posts: 2122
Location: San Antonio, USA
PostPosted: Tue Jan 10, 2017 9:15 am Reply with quote
mgosdin wrote:
I don't know, if you were a clothing manufacturer that made items that could stand up to Sumo wrestlers use outside of the ring you might have a marketable thing. You know those guys are tough on their personal clothing just because of their bulk.

Mark Gosdin


My point was that sports apparel advertising is all about getting the athlete to wear them while they are competing and on tv. There isn't nearly the value otherwise. But for sumo the tradition wouldn't allow it.
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Wandering Samurai



Joined: 30 Mar 2014
Posts: 874
Location: USA
PostPosted: Wed Jan 11, 2017 3:12 am Reply with quote
samuelp wrote:
I wonder how old this form of advertising at sumo matches has been going on?

It strikes me as really traditional, and I wonder how its history compares with other sports advertising traditions? I bet it's one of the oldest forms of sports advertising still in practice in essentially its original form...

Kind of sucks for the sumo wrestlers that they can't get sponsorships from apparel companies like other sports stars.

That answer can most likely be provided by the people at sumo forums. There's a lot of sumo otaku there. Let me see and get back to you on that.
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