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INTEREST: Anime Industry Member Discusses Production Committee System


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relyat08



Joined: 20 Mar 2013
Posts: 4125
Location: Northern Virginia
PostPosted: Wed Jun 21, 2017 2:08 pm Reply with quote
bigivel wrote:

Isn't cygames just an investor/producer and not an anime production? What anime did they made? Shingeki no Bahamut? Isn't that Mappa!?


Yes, Mappa is animating it as a contractor. But CyGames has fronted every dime of the production. And their goal is to form their own animation studio internally.

Jonny Mendes wrote:

In the case of manga/LN late night anime promotions the Producer is the Publisher and DVD companies and other merchandise companies are partners of the publisher in helping make the anime.


That's not even remotely true. A publisher being the key part of a production committee is just one example, as bigivel already noted. The problem, and the reason that this conversation has gone on so long, is that you seem to be assuming that publishers are the end-all be-all and the reason that all LN/manga anime gets made. And that everyone in a production committee works for them. All of the things that you said are done by a publisher, are actually done more specifically by a Producer and a producer can be affiliated with any company in a production committee. Aniplex, for example, is almost entirely made up of producers, yet they aren't a publisher at all. Publishers are certainly often incredibly important, but they are NOT the only reason, or way, that an anime adaptation gets made. Not by a very very long shot. It might be in your best interests to look at a few more production committee breakdowns before making assumptions like that.
I think Justin would be a little sad, though surely not surprised, that you are taking his words that literally without doing your own research. He even notes in that article that he's just providing one possible example dude... Confused
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bigivel



Joined: 05 Nov 2007
Posts: 536
PostPosted: Wed Jun 21, 2017 3:21 pm Reply with quote
Jonny Mendes wrote:
bigivel wrote:


What you're talking of is just a possible example and the fact of the visibility boost of the source. Like I said things go both ways. The publisher looks for people to adapt their works, but others also look for titles for them to support. Is not a one way street.
The extra visibility boom is a fact that happens, and is not really directly related with the involvement of the publisher. In fact the publisher not getting involvement and still reap the advantages of the product(both the royalties and the increase sales of the source) is a better deal.

Take the example of One Piece, is the best sold manga and one of the franchises with better merchandise sales in the anime field. Shueisha/Weekly Shonen Jump, not only receives royalties from anything done related to the anime, but it also receives increased volume sales, and One Piece already had 3 sales booms in its lifetime: Start of the anime, an increase of around 700k copies more per volume, Alabasta-Skypiea around 1M copies more per volume, and Marineford-FishmenIsland with around 1.5M copies more per volume.
Do you know what is the involvement of Shueisha/Weekly Shonen Jump in the production of the anime and everything related to that? Basically zero. They just manage One Piece copyright as the copyright holders, but they didn't put any money nor have "official" decision role into it.

In the end is just a business decision, and has to do with the demand suplly. Does the series is highly popular and is being looked by a lot of producers? Is the series not that popular and the publisher is hoping to get an increase of sales with the extra visibility? There is many factors that make one or the other way to happen.

Saying that all of the night anime works like that example seems a huge exageration of how things work. And like I said before in a previous post. The publisher or isn't involved financially nor in production, and doesn't "safe" the Production Committee loses(Why would the publisher in this case safe them? They are different companies, and the publisher is getting more money for the extra visibility and royalties, what is the reason for spending money in the committee?) or the publisher is part of the production Committee and the loss of the procution Committee is also a loss for the publisher.
There is no such thing as the Production Committee flopping and being saved by the publisher! Or the publisher isn't involved or it is and fails together with them.

When they say that 9 in 10 series go in the red for the production committee, if we believe them, it means that by the end of the endeavor they came with less money and that includes every people involved(Though this is a very narrow way to look at things, because producers profit is not the same, even inside the same production committee, and so you can have ones that are in the red and others that are in the green).


One Piece is a mainstream anime that is made for TV channel were is the Channel thal call the shots. Like a said before, daytime mainstream and original anime is different of late night anime promotions.
Im only talking about the anime made to promote LN and manga, and that is most of the anime in Late Night slots.


From the article:

Quote:
And usually the idea isn't necessarily to make a great, stand-alone TV series, it's more about building a marketing opportunity.

And the ways a producer can build opportunities like this can be myriad. The vast majority of anime is not an original story, but is based off of another art form: manga, PC games, or light novels. With an anime on TV, even in a late-night time slot, the increased visibility can really give sales of those original works a boost.


Let's face it. For publishers, anime is a commercial. A publicity investment. They would have to spend money in publicity anyway, so why don't use anime to promote the LN/manga. Also they will spend less money because they have partners. And if the anime is a big hit they will recoup the money and make more money to spend in more anime promotions.

This works for well for anime promotions and as you can see you have 9 of 10 anime in the red and still so many anime are made.
Why would anyone besides the Publishers made so many anime promotions of manga and light novels if most of them fail to sell enough DVDs and BDs and end in the red.
Most of that animes end with "read the rest on the manga or on the Light Novels" kind of ending and only have one or 2 cours.

Well that article of Justin explain how things work in Late night anime promotions so if you are not convinced by that, nothing i say will convince you Sad


You're being highly selective in what you quote. Already in the beginning it is said this
Quote:
Who decides to make a show? Usually it's a producer at a company that already has a production office. Most of the bigger manga publishers have one of these, as do several specialty companies like Bandai Visual or Media Factory. And usually the idea isn't necessarily to make a great, stand-alone TV series, it's more about building a marketing opportunity.


The portion you quoted and bolded is also in it, just above it was the answer to your affirmation and it shows that you're wrong.

Also there is no place in that article that it said is only talking of Late Night Anime. In fact the article talks about producing an anime in general. The only time he talks especifically of Late Night is in the example and of the production Committee finding a Late Night Anime. There is in no place saying nor implied that the production Committee is forced only to choose late night animes.

About the promotion thing. Didn't you read what I said? It doesn't matter if anime is a commercial for them, they don't have to spend money in publicity! The people doing the anime can spend alone publicity money and the publisher spend 0. The publisher would still get the publicity and money from the revenue of the series. Why? Because they have the copyrights of the series.
The decision of also investing in the anime has more to do with believing the series will be mega popular and wanting a bigger portion of the pie in the end.
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FD2Raptor



Joined: 21 Dec 2011
Posts: 100
Location: Viet Nam
PostPosted: Wed Jun 21, 2017 8:09 pm Reply with quote
Quote:
Yes, im talking about Publishers. They are the ones that are putting all this late night anime Production Committees together to make this manga/LN promotion anime.
They have anime departments that have a big annual budget where their only job is to produce anime to promote the Publishers manga and LNs.

Publishers are not the ones been approached to let others use their products.


I can already count on top of my head two productions that don't fit into your unflinching piece of guess work.

1st is Prison School: the anime was the work of the Director Mizushima Tsutomu (Girls und Panzer) and his producer/s. This was revealed on the show's radio program, when lead role, Kamiya Hiroshi, talked about how Mizushima approached him in an unrelated party asking him whether he knew of the properties at the time and that Mizushima was interested in having Kamiya play the lead role, Fujino Kiyoshi, if he and his producer/s can get the right/necessary people to allow him to make it an anime series.

2nd is Koe no Katachi: that one had a TV program/episode celebrating its premier and in it, the narrator said clearly that it was a producer/s associated with KyoAni who approached the publisher to convince them that the title should be made into a movie and that they should be the one to do it.
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Kadmos1



Joined: 08 May 2014
Posts: 13555
Location: In Phoenix but has an 85308 ZIP
PostPosted: Thu Jun 22, 2017 9:14 am Reply with quote
The anime production committee system could be similar to how Hollywood companies do their production system. However, there is a thing called "Hollywood Accounting" and I don't put it past Japan to do a similar thing for anime productions.
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