Forum - View topicHey, Answerman! - It's Time to Pay the Price
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Blood-
 Bargain Hunter Posts: 23769 |
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I hope the success of KnK also shows Aniplex that there is a market for that title as a more modestly priced release as well. There's money on the table there, Aniplex - take it.
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leafy sea dragon
 Posts: 7163 Location: Another Kingdom |
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This whole issue sounds like Aniplex not having American marketing people. For a company with as much money as it does, can't it hire an American marketing team, or at least get advice from analysts to gt an idea of how the American market works?
I also wonder if most viewers of Durarara!! are like myself: I will watch the Adult Swim run, but I won't get the DVDs because watching it once is satisfactory for me. I know most American television watchers are like myself: Home video sales for ANY show are a drop in the bucket compared to TV viewership. To expect most viewers to go buy the DVDs or Blu-Rays upon watching a show come to its finale is foolish, even if it's a serial like this. Does the American anime market function differently?
All right. I used that example because everybody knows what it is, even if not everyone has seen it, and because FOX's lawyers are notoriously aggressive. (I used to go to The Simpsons Archive during fansite and fanart purges--The Simpsons Archive itself was under attack and was spared for being the largest one.) |
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luffypirate
 Posts: 3186 |
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This. I was invited to meet the president at AX just for that reason. I was scouted by him for all of the pro-bono promotion work, and constructive criticism I have his products on social networks. He asked me for my personal analysis of his business and I gave him an honest answer. A majority of the questions I was asked were the ones listed on their survey cards but we occasionally went off topic to discuss sales and ways to improve it. He ended the conversation with his business card, I offered my resume for employment, and he gladly excepted. I received the most puzzling rejection letter a few days later. He basically got a free consultation. It's a very very small group of Japanese running the company. Even the hired hands (or interns maybe?) at the expo were ALL of some sort of Asian decent. I even offered to work an unpaid temp spot just to get my foot in the door. I don't want to think that it was my race that had something to do with it, but eh. Extremely nice staff, just need to learn their market better if they want to see profit. They need a pro in that area. |
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SalarymanJoe
 Posts: 468 Location: Atlanta, GA, USA |
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True. While I think Brian gives a good, concise answer to the question, there was a gem I remember from one of my college accounting (or it may have been a business law lecture) classes I've kept whenever people are discussing the price of something: Price is never a matter of fact; it is a matter of opinion. It goes hand in hand with what another poster said in this thread (and I can't find to quote) - something is worth only what someone else will pay for it.
I think the Rurouni Kenshin <Samurai> Samurai Kings move might be more similar to how Yoroiden Samurai Troopers was changed to Ronin Warriors. Foreign enough to give it some descriptive allure but not a "scary" foreign word that would intimidate potential buyers or broadcasters.
Not that I really want to excuse dickish behavior of just spoiler dropping for the lulz, I commend you for going the extra mile for trying to avoid something you don't want. But at the same time, I have to wonder about people who claim their enjoyment of something is ruined because of a spoiler. I guess it never bothered me so much because in my much younger days when I was seeking out as much information as I could on the Internet about anime, it was routine to stumble upon summaries that contained massive spoilers, with no indication. It was something that came with the territory. spoiler[Or, maybe I realize that the world does not revolve around me and my entertainment habits.] I am firmly in the camp, though, that there is a statute of limitations when it comes to spoilers. I, personally, think the six month rule is a good rule to operate under - avoid spoilers in vocal conversation, spoiler tag forum posts, etc. for the first six months concerning a product's release. After six months, it's fair game. Sure, you may not have seen Ashita no Joe, but its forty years old. Japanese nostalgia programs spoil the hell out of it every time they talk about it. In the grand scheme of things, it's no big deal whether you know the end or not. [/spoiler] |
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samuelp
Industry Insider
Posts: 2231 Location: San Antonio, USA |
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From what I've heard, Aniplex USA consists entirely of a number of staff from aniplex that were sent over to LA to form aniplex USA. I do not think they have full control over their own budget, and therefore any hiring decisions would essentially be made by the main company back home. I.e. if you want a job at aniplex USA, you'd better apply at Aniplex in Tokyo. |
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The King of Harts
 Posts: 6712 Location: Mount Crawford, Virginia |
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I read somewhere once that Samurai Troopers was changed to Ronin Warriors because Aromored Trooper Votoms was being released at the same time and Bandai didn't want RW getting confused with it for also having Troopers in the title. I don't know if it's true, but it does make sense from a marketing perspective. |
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