Forum - View topicNEWS: Crunchyroll's Royalty Payments to Anime Industry Have Surpassed US$100 Million
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yurihellsing
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Yeah that's another pet peeve of mine the amount of nonsensical name changes with WORKING! being one of them. Also the lack of Omakes they always leave them out. |
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Puniyo
 Posts: 271 |
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They use the dub names in the episode descriptions, but original names for the actual subs (for Arc-V and 5D's; there's no dub names for Vrains yet as far as I know). Still weird, but better than having the names in the subs changed. |
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Lord Oink
Posts: 876 |
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Well, I watched an episode of VRAINS and they still used American names in the show itself. Blue Angel called Bloody Mary "Crimson Heart" in the subs which is her American name |
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Puniyo
Posts: 271 |
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Ah yeah, the cards, you mean. I was thinking of character names- Yeah, it's common practice to use the localised card names still to avoid confusion, because those are the names the cards you're likely to be buying, even if you're watching subbed. |
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Polycell
 Posts: 4623 |
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yurihellsing
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Horse hockey Three different shows same name it's the same BS reason for JoJo renaming. |
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yuna49
 Posts: 3804 |
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That $25 billion figure is not what matters when it comes to televised anime series. Here's why: animenewsnetwork.com/bbs/phpBB2/viewtopic.php?p=4878630#4878630 A better-specified denominator would be about $2 billion. For the most recent AJA reports see http://aja.gr.jp/english/japan-anime-data. I'm surprised not to see complaints about Crunchy's decision to focus most of their investments on shows about cute girls given how often people object to moe and the like. You have to guess that tells us something about CR's audience. |
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relyat08
 Posts: 4125 Location: Northern Virginia |
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^Yes, in addition to not being able to accurately compare those royalty payments to the 25.5 billion broad industry value, I'm also going to reiterate that unless CR's growth is a lie, there is no way that it's been an even 10 million per year. A conservative estimate of the royalties CR sent to Japan in 2017 is going to be like 25 million. And I wouldn't be surprised if it was closer to $40 million. I don't know how people are figuring that CR was paying the same amount in royalties in 2010 when they had 100,000 subscribers as they are now when they have 1.3 million.
As far as CR getting involved in cute girl stuff, I have to wonder if that's not just because they were cheaper projects to be involved in and they seemed like things that would do reasonably well on the service. Things that CR would rather see exist and be useful to add to their catalog, rather than not existing at all. I think it's probably fair to say that CR's audience is more likely to dig moe otaku stuff than the audience on Netflix or Amazon is, but the really popular stuff on CR, based on their popular list as well as episode ratings, is still the action stuff, the shonen stuff, the seinen action stuff, etc. More or less what you would expect to be popular in the west. I'd have to imagine that Japan knows that and would make CR pay a bunch more to be involved in one of those shows though. |
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Violynne
Posts: 128 |
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Readers keep missing the subject these are royalty payments. Royalties aren't "big contributors" regardless what medium they're distributed from. Every contract is different, but a typical royalty payout is 2.5% of every dollar. This is on top of the licensing fee, which is much larger (aka, the "big contributor"). |
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Kadmos1
 Posts: 13555 Location: In Phoenix but has an 85308 ZIP |
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@omiya: a way around text-based copyright infringements are episode summaries. That is, take a Wikipedia entry of a movie synopsis but apply to it a series' episode. If there are some screencaps for the summary, I would argue fair use may still apply.
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Jose Cruz
 Posts: 1773 Location: South America |
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Only 100 million over a 10 year period? That's 10 million per year while Japanese animation studios have a revenues of around 2 billion dollars, so assuming 100% of royalty was directed at animation studios we can say 0.5% of anime industry's revenues from 2009 to 2017 came from Crunchyroll. Today though the fraction is bigger since Crunchyroll growing exponentially from 2009 to 2018. I guess today we can estimate that like 1.5% to 2% of anime's industry revenues are from Crunchyroll.
Also, Crunchyroll pays for manga and live action dramas licenses besides anime so part of the licensing revenues go to other media industries. Although related: Japanese media industry is all integrated since live action dramas, music, manga, anime, novels and videogames are all parts of media mixes. |
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relyat08
Posts: 4125 Location: Northern Virginia |
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Read Violynne's comment please. Other people mentioned it prior, but it seems to have landed on deaf ears. These are the royalties, not the license fees. This is a small fraction of what CR contributes each year. Also, as you sort of alluded to, they have grown exponentially since their beginning, and, as I noted above, what they contributed in royalties in 2017 is going to be significantly greater than 10 million USD. Probably 3 times that. |
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Jose Cruz
Posts: 1773 Location: South America |
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Well, it's true royalties are only a small fraction of total money that goes into the studios. I guess that now Crunchyroll has 100 million dollars in subscriber revenues plus adds must add at least like 50 million, so revenues of 150 million and assuming half of it is contributing directly to Japan's animation studios would imply that ca. 5% of the studio's income comes from Crunchyroll at the upper bound estimate. So I guess between 1% and 5% is Crunchyroll's current contribution to anime.
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relyat08
Posts: 4125 Location: Northern Virginia |
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That's not really what I'm getting at, of course there are a lot of revenue streams, but the point is that Crunchyroll pays for these shows up front, which is not included in this 100 million figure. I would bet that the amount they pay in upfront license fees is significantly larger than the amount they are sending back through royalties. So, we're just seeing a small part of what CR is contributing.
Also, whether it is coming from paid subscriptions or ad-supported views, is actually irrelevant. Each view of a specific show equals the same amount in royalties to Japan. What we need to look at is: 1)how much does it cost to license these shows in the first place, and 2)how much does each view provide in royalties. Just throwing random numbers out: Let's say CR licensed 150 shows in 2017, with a pretty conservatively estimated average upfront license cost of $10,000 USD per episode. Overall, that is probably going to be somewhere between $18,000,000-$27,000,000 USD over the course of the year. I'm pretty sure it's more than that in reality, but you get the idea. At the very least, they are likely paying as much in license fees as they are in royalties, and most likely more like double. |
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