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R. Kasahara
Joined: 19 Feb 2013
Posts: 654
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 Posted: Sat May 08, 2021 10:03 am
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| SHD wrote: | It's a line of mascot characters for Q-Lia, a company producing and selling fancy stationery and whose main target demo is young women in their '20s. |
That's interesting. I'd kind of suspected Bananya was a fancy goods mascot, but the import shops I frequent tend to prioritize San-X, Sanrio, etc. related items for that sort of thing, so I haven't seen much Bananya stuff on them. Don't think I've even heard of Q-Lia before.
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SHD
Joined: 05 Apr 2015
Posts: 1752
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Posted: Sat May 08, 2021 10:39 am
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| R. Kasahara wrote: |
| SHD wrote: | It's a line of mascot characters for Q-Lia, a company producing and selling fancy stationery and whose main target demo is young women in their '20s. |
That's interesting. I'd kind of suspected Bananya was a fancy goods mascot, but the import shops I frequent tend to prioritize San-X, Sanrio, etc. related items for that sort of thing, so I haven't seen much Bananya stuff on them. Don't think I've even heard of Q-Lia before. |
I'm not really an expert of this market, but I've seen their stuff around in English language online shops while shopping for gifts, Bananya included... I don't know if they were licensed resellers though, as far as I'm aware Q-Lia mostly sell their stuff in their own online shop. They're certainly not as huge as the likes of Disney or Sanrio, but I think they mostly cater to a narrower market, anyway. Bananya is just one of their mascot/product lines, they carry a whole lot of cute stuff, not only stationery but various small items and lifestyle accessories. A lot of it is definitely the sort of stuff that would interest young women with enough disposable income to be able to afford Gucci, Louis Vuitton, etc. brands at least once in a while.
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Mr. sickVisionz
Joined: 28 Oct 2007
Posts: 2173
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Posted: Sat May 08, 2021 10:45 am
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I wouldn't buy it but this is an interesting collab.
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Top Gun
Joined: 28 Sep 2007
Posts: 4575
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Posted: Sun May 09, 2021 11:41 am
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Anyone willing to plop down over $1200 for a goddamn hoodie deserves to be smacked upside the head.
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harminia
Joined: 24 Aug 2015
Posts: 2000
Location: australia
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Posted: Sun May 09, 2021 4:34 pm
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| SHD wrote: | You do realize that Bananya is not just an anime, right? It's a line of mascot characters for Q-Lia, a company producing and selling fancy stationery and whose main target demo is young women in their '20s. It's not targeting children or otaku or whatever. Crunchyroll may be involved but the target audience for this merch is not kids, let alone American kids, let alone the usual American Crunchyroll customer. It's fashion-conscious young women in Japan (and elsewhere in Asia, I suppose) who enjoy whimsical and cute stuff, and are willing to spend money on such designer apparel. Are the prices ridiculous for such simple designs? Yes. Is it completely in line with designer fashion that a lot of people, especially people in Q-Lia's and Gucci's target demographics, happily splurge on anyway? Yes. People spend money on their hobby, be it fashion, cosplay, games, figurines, collecting anime, etc. in ways that for "outsiders" may seem ridiculous, but it's their money so who cares? (Also, I'm fairly sure nobody is expecting these to sell like hotcakes, and I'm also fairly sure that the people behind this campaign had a good idea of the expected demand...)
For that matter, as someone who also enjoys whimsical and cute stuff, you bet I would be right there splurging along for at least one item, were I 1. less money-conscious, 2. younger, because to be honest I'm getting too old to really rock "youthful, cute & whimsical". |
Honestly I know very little about bananya, though I am not surprised it's a mascot character.
I can understand gucci doing this. It's super in line for them. I'm just still a bit hazy on the CR side in terms of marketing. Targeting to Asian audience does not help the Crunchyroll brand as I don't believe they're available in Asia (especially not Japan). Does Q-Lia own the marketing rights for Bananya in Asia and Crunchyroll has it worldwide exc Asia?
But like I said before, this may be more about the cred of collabing with Gucci and the royalties (I guess) from the overpriced products than it is a tactical marketing ploy to the actual CR consumers.
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