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Should Manga have official ratings like the ESRB?


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Not a Jellyfish



Joined: 21 Feb 2007
Posts: 539
Location: Boston, MA
PostPosted: Mon Mar 12, 2007 4:08 pm Reply with quote
While I was over in the anime forum, I read a thread discussing changes in ratings on DVDs.... so, I got to thinking, do you guys think that manga/anime should have an official ratings system or board, similar to the ESRB for video games?

Seeing as there are no official ratings for manga, the ratings given vary from publisher to publisher. And the ratings are just that, a rating, with absolutely no description of what or why the series receives that rating. Having worked in a bookstore previously, there were innumerable times when we had parents return manga or come to us complaining because their children bought manga that they deemed inappropriate. It would be easier for parents and bookstore employees to know what kind of content is contained in certain manga. As well as for readers.

However, with an official ratings board, there would be consequences. There would most likely be longer release times as the board would have to convene and decide on a rating. Also, because of official ratings, it would be harder for those younger otaku to read certain series. The ratings board could also end up being more strict about content than the publishing companies are. Having an official rating system could also mean that publisher would more heavily edit series to get around having certain ratings that they think would effect sales.

This also begs the question of enforcement. How would the ratings be enforced and what would be the regulations and consequences of not standing by those regulations.....

EDIT: Please support your answers. If you DO think there should be a board, make suggestions as to what they should do. If you DON'T think so, then make suggestions for alternatives or other solutions.

Not a Jellyfish wrote:
Also, let me just say that I'm neither arguing either for nor against a standard rating system. I merely just wanted to start a discussion on the topic and hear the opinions of others on the forum. I think it's a very interesting topic that, we, as otaku, might be facing very soon.


Last edited by Not a Jellyfish on Mon Mar 12, 2007 9:39 pm; edited 2 times in total
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LydiaDianne



Joined: 28 Jan 2006
Posts: 5633
Location: Southern California
PostPosted: Mon Mar 12, 2007 4:45 pm Reply with quote
I think that the manga publishers are doing a good enough job rating their own product. I don't think that there needs to be an official group regulating manga.

As for why they give a manga a certain rating, that I can't answer but I think that they are doing a pretty good job at judging what a manga should be rated at. But then, I'm in my late 30s, so I can read whatever I want.

As for complaining parents, it's the same as it is with TV shows and Video Games. LEARN about it. READ it first. RESEARCH it. TALK to your kids.

I say trust the publisher, they seem to be doing a good job rating themselves. And keep in mind, they are probably parents themselves so they can be just as concerned for their kids as well as other peoples.

And it's not that hard for parents and bookstore employees to look at the back of the book and mention the rating.

There's enough bureaucracy in the world as it is. We don't need to add more.
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digitalkikka



Joined: 13 Jan 2007
Posts: 462
Location: Chicago, Illinois
PostPosted: Mon Mar 12, 2007 4:49 pm Reply with quote
As manga gains popularity I could see a standardized rating system coming into play. Do I want one? Not really. I believe parents should be responsible for the content their children are reading and not rely on a publisher to guide them. A rating system may also encourage a publisher to edit manga. Warning lables that say 'Mature Content' or 'Explicit Content' are going to scare some parents away. So instead, companies will erase a nipple or re-draw a skirt to avoid the shrinkwrap and appeal to broader audiences. Look at poor Tenjho Tenge, edited beyond belief just to get a teen rating instead of mature. If more parents are forced to recognigize that a title may have content not appropiate for children, there might be problems for us who don't like censorship. Many adults simply aren't able to see manga as more then 'children's comics'. Even now most major bookstores are hesitant to sell the more mature titles.

But who knows? Despite its growing popularity, manga is still a relatively niche market. As it expands we may see new changes or we may see publishers go on doing what they're doing now as most seem pretty set in their ways.
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Not a Jellyfish



Joined: 21 Feb 2007
Posts: 539
Location: Boston, MA
PostPosted: Mon Mar 12, 2007 5:18 pm Reply with quote
LydiaDianne wrote:

And it's not that hard for parents and bookstore employees to look at the back of the book and mention the rating.


Part of the problem with this though, is that most bookstore employees and parents don't know that manga have ratings. In your average bookstore, the average person behind the counter only knows "hey, those are those funny backward books kids are reading these days." But therein is the problem...who can really be blamed for that, right?

LydiaDianne wrote:
As for complaining parents, it's the same as it is with TV shows and Video Games. LEARN about it. READ it first. RESEARCH it. TALK to your kids.


And while I may completely agree with you on this....I don't think it really happens. I work at EB Games, so I regularly deal with parents and the ESRB, and I have literally seen parents buy Grand Theft Auto for their 8 year old or younger, despite us telling them why they shouldn't. Even with video games, where it's pretty well known that they have a standard rating, many parents don't know that they have ratings, and definitely don't research them.
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Seyl



Joined: 18 Aug 2006
Posts: 23
PostPosted: Mon Mar 12, 2007 5:27 pm Reply with quote
Actually TokyoPop has redone their rating system, the new ratings had input from a librarian to help create it. Now ontop of the normal ratings we're used to, they're puting in reasons why it's rated the way it is. It was officially "unveiled" at the recent NYCC. TP's website has more information but here's a quote from one of the blogers who was there. http://www.mangablog.net/?p=906

"Finally, one audience member addressed “the elephant in the room”: Why don’t the publishers all use the same system?

“It speaks to the infancy of the category,” said Kiley. “We’re all trying to do the best we can. I wouldn’t put words in Dallas’s or Liza’s mouth, but we haven’t gotten to the point where as an industry we are talking to each other int hese kinds of collaborative attempts like we should.”"

The new TP ratings are supposed to have the editors choose the ratings that they think appropriate, then a board of marketers and editors is supposed to finalize them.

If it works, then at least parents might be able to make more informed choices on the spot, and they have less reason to say they didn't know the content of the TP titles.

Here's a couple other links about TP's ratings. But I think that quote says a lot about where things stand with ratings now.
http://www.tokyopop.com/618.html
http://www.publishersweekly.com/article/CA6417362.html?nid=2789
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marie-antoinette



Joined: 18 Sep 2005
Posts: 4136
Location: Ottawa, Canada
PostPosted: Mon Mar 12, 2007 6:48 pm Reply with quote
I personally find the rating system that is already in place to be fine, but like LydiaDianne I'm over 18 anyway. Having a standard system would however make it easier for people who don't know much about manga to make more informed decisions about what to buy for certain age groups and what not to. However if they used the system already in place they should be able to do that as well.

The one thing that might be best right now however would be for manga that is rated higher to have a brief explanation of WHY it has that rating, like the ESRB does (violence, nudity, coarse language, etc...)
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Not a Jellyfish



Joined: 21 Feb 2007
Posts: 539
Location: Boston, MA
PostPosted: Mon Mar 12, 2007 6:51 pm Reply with quote
Seyl, thank you so much for the vary informative articles. I find it very interesting indeed that Tokyopop is taking the initiative to do this kind of thing. And it seems as though it's actually going to mean LESS editing of series, and more straight-up honest ratings. Now, if the other publishers choose to adopt it would be a different story all together....
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Not a Jellyfish



Joined: 21 Feb 2007
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Location: Boston, MA
PostPosted: Mon Mar 12, 2007 6:54 pm Reply with quote
marie-antoinette wrote:
The one thing that might be best right now however would be for manga that is rated higher to have a brief explanation of WHY it has that rating, like the ESRB does (violence, nudity, coarse language, etc...)


I definitely have to agree on that. There are some times when I completely disagree with a rating.... and I want to know why they thought that.

I, too, am over 18, so it's not really a problem for me. But it is a concern I have for the industry. I know ratings have caused a lot of grief for gaming, and I just don't want the same thing to happen for manga. Although, I do find it kind of odd that the American comics industry (manga excluded) has never seemed to have this issue. Especially considering the graphic nature of some titles.
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Malintex Terek
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PostPosted: Mon Mar 12, 2007 7:26 pm Reply with quote
Not a Jellyfish wrote:

And the ratings are just that, a rating, with absolutely no description of what or why the series receives that rating.


No, I remember their being an in-depth description of why a certain title recieves a rating on the inside-cover of a manga; take my One Piece volumes, which say (now, this might not be precise since I'm reciting from memory), "comic violence, alcohol consumption, and some sexual situations".

Not a Jellyfish wrote:

Having worked in a bookstore previously, there were innumerable times when we had parents return manga or come to us complaining because their children bought manga that they deemed inappropriate.


How is that a problem? I'd imagine such an incident to be something to praise since it illustrates to me an incident of parents actually monitoring what their children read.

Not a Jellyfish wrote:

It would be easier for parents and bookstore employees to know what kind of content is contained in certain manga. As well as for readers.


And how does the current ratings system not meet this goal? I'd imagine the "ESRB" ratings to be very simmilar, just more well known.
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mistress_reebi



Joined: 07 Jan 2005
Posts: 735
Location: Canada
PostPosted: Mon Mar 12, 2007 8:05 pm Reply with quote
I don't think that they should have one company rate manga because I think publishers are doing a great job. Maybe moving the label to 16+ and 18+ from the back to the front, then again most book stores and libraries display manga backwards. So, have it on both sides for older teen and adult manga?
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Not a Jellyfish



Joined: 21 Feb 2007
Posts: 539
Location: Boston, MA
PostPosted: Mon Mar 12, 2007 8:09 pm Reply with quote
Malintex Terek wrote:
No, I remember their being an in-depth description of why a certain title recieves a rating on the inside-cover of a manga; take my One Piece volumes, which say (now, this might not be precise since I'm reciting from memory), "comic violence, alcohol consumption, and some sexual situations".
In my experiences, I have never seen such a thing on a manga. I have no doubt that a few do. But also, consider that it is on the inside cover. If it were a mature-rated series and had to be wrapped in plastic, shouldn't the reasons be on the outside, next to the rating? Shouldn't it be that way in general?

Malintex Terek wrote:
How is that a problem? I'd imagine such an incident to be something to praise since it illustrates to me an incident of parents actually monitoring what their children read.

I never said it was a bad thing for parents to be monitoring their children. What it comes down to, is that it's bad from the business perspective. The customer who comes back is upset at the employee for selling it, not at their child for reading it (and not necessarily that they should be). But from a customer service stand point it's an issue. When I worked at Waldenbooks, we almost got sued because a parent found out that their child bought a Mature manga from our store, from an unknowledgable clerk. If there were formal regulations in place, there would not be a problem. And even no matter how much you try and educate all the booksellers, a lot of them won't understand unless there is a set way it is done.

Malintex Terek wrote:
And how does the current ratings system not meet this goal? I'd imagine the "ESRB" ratings to be very simmilar, just more well known.

I didn't say that they were dissimilar, however, the ESRB states clearly for each game why they have the rating they received.


Also, let me just say that I'm neither arguing either for nor against a standard rating system. I merely just wanted to start a discussion on the topic and hear the opinions of others on the forum. I think it's a very interesting topic that, we, as otaku, might be facing very soon.
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Malintex Terek
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PostPosted: Mon Mar 12, 2007 8:47 pm Reply with quote
Not a Jellyfish wrote:
If it were a mature-rated series and had to be wrapped in plastic, shouldn't the reasons be on the outside, next to the rating? Shouldn't it be that way in general?


No. Getting a shrink-wrapped treatment is enough of an indicator of objectionable content, with maybe a sticker or something on the wrapper to serve as an additional warning. If the wrapping was removed by a browser, blame lies with the retailer or customer, not the producer.

Brand-labeling is negative in intent; it's not meant to attract people to a certain title, it's a warning as to the content of it. Given this context, many people also interpret information from the brand-labeling that I find to be destructive and audience-restricting; namely, identifying a correlation between appropriate content and age.

Not a Jellyfish wrote:

The customer who comes back is upset at the employee for selling it, not at their child for reading it (and not necessarily that they should be).


If the customer was a child who purchased a manga that was inappropriate, blame lies with the parents for providing money to that child. Of course, the child is also at fault, but the general trend of parents nowadays is that they try to shirk their parental duties by supplementing their children with money. It's their irresponsibility, and the retailer should not feel any burden of guilt from it.

Granted, even if a clerk should "know better" that clerk cannot foresee/impose mandates on customers. Say, for example, a young child comes in and asks to purchase a volume of Berserk; if the clerk denies the child, the parent comes in and complaints. If the clerk allows the child to purchase the title, the parent comes in and complaints. Which ground is safer if the child provides no identification?

Frankly, ignoring the "common sense" argument since that could potentially get someone into hot water, it's far easier to defend a "sell to a willing customer" situation than a "not old enough" one, since the foundation is tangible and objective (money) rather than subjective (age-appropriateness).

Not a Jellyfish wrote:

When I worked at Waldenbooks, we almost got sued because a parent found out that their child bought a Mature manga from our store, from an unknowledgable clerk. If there were formal regulations in place, there would not be a problem. And even no matter how much you try and educate all the booksellers, a lot of them won't understand unless there is a set way it is done.


"almost got sued" here is the key. Unless your opponent was a lawyer, I highly doubt that person would have the initiative to pursue a legal case against Border's Group or that they would have won it, given there were no corporate stipulations against the selling of the mature manga to a minor. As I said earlier, it's easier to defend an argument founded on something like money than on taste.

I apologise for not putting up a decent argument right now; I'm actually quite busy and my hands hurt, though this is a topic of great interest to me. A more in-depth response is due later, I should say.
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HitokiriShadow



Joined: 09 May 2005
Posts: 6251
PostPosted: Mon Mar 12, 2007 9:12 pm Reply with quote
Not a Jellyfish wrote:
Malintex Terek wrote:
t;]How is that a problem? I'd imagine such an incident to be something to praise since it illustrates to me an incident of parents actually monitoring what their children read.

I never said it was a bad thing for parents to be monitoring their children. What it comes down to, is that it's bad from the business perspective. The customer who comes back is upset at the employee for selling it, not at their child for reading it (and not necessarily that they should be). But from a customer service stand point it's an issue. When I worked at Waldenbooks, we almost got sued because a parent found out that their child bought a Mature manga from our store, from an unknowledgable clerk. If there were formal regulations in place, there would not be a problem. And even no matter how much you try and educate all the booksellers, a lot of them won't understand unless there is a set way it is done.


I'm not sure where the parent has the grounds to sue here, but if books in general don't have ratings board (I'm not sure that american comics even have their own arbitrary age ratings), why should manga be the exception? Video games and movies have their own ratings boards, though movies don't have to be submitted for ratings to be produced (like anime, which is why they do their own ratings). Manga are already going beyond the call of duty by rating their products in the first place. I don't see why they should be subjected to a ratings board if almost anything else in the medium gets a free pass. When you see a novel and read the back to find out what its about, it doesn't give an age rating or give any idea of what kind of objectionable content you may find.

Also, as far as I know, there is no legal obligation to ID customers for any books or magazines outside of something like Playboy. I don't think they even have to ID you for those Letters from Penthouse books a child could pick up off the shelf in any Barnes & Noble or Borders. In short, I think pornographic magazines are the ONLY thing they are required to ID for. I don't think they need to ID you even for those explicit yaoi or stuff like Berserk or Battle Royale (No one batted an eye, let alone IDed me, when I picked up the first few volumes and I was under 18 at the time).

I think it would certainly be a good idea (or at least not a bad one) for them to do what Tokyopop is doing, but I see no reason to create some ESRB-ish board for it.
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Ichigo77



Joined: 10 Dec 2006
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PostPosted: Mon Mar 12, 2007 9:24 pm Reply with quote
I agree that the ratings are fine the way they are. I think it is a small amount of parents that do not want their kids reading manga. Most kids anyway tend to read what they see on tv which is the best kind of manga for kids. Im interested though in what the complaints were against? Were the parents more mad at the violence, nudity, or sexual jokes because depending on what made them mad I see it different. Shonen manga really has nothing kids haven't seen before. Kids know violence, they know blood comes from fighting, they know smoking is bad, they know the difference between real life and fantasy, and a lot of the sexual jokes in there will probably just fly over there head. So if a parent brought back Naruto and was upset with it then I think the person at the store should try to explain it and how manga works, but I think parents are just glad their kids are reading.
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Not a Jellyfish



Joined: 21 Feb 2007
Posts: 539
Location: Boston, MA
PostPosted: Mon Mar 12, 2007 9:29 pm Reply with quote
Malintex Terek wrote:
No. Getting a shrink-wrapped treatment is enough of an indicator of objectionable content, with maybe a sticker or something on the wrapper to serve as an additional warning. If the wrapping was removed by a browser, blame lies with the retailer or customer, not the producer.

I have to disagree here. I've seen things like Card Captor Sakura shrinked just because that's how the distributor or store sold them. Plastic does not mean anything. In general, its purpose is to serve as a warning. But what then, about those who read in store and remove the plastic from the manga. I've seen Berserk volumes unwrapped in stores. But major chain stores don't usually bother to do anything about it. And I doubt they own shrink-wrap machines. Also, I've seen producers NOT shrink things that were mature rated. Where do you suppose the blame lies then? And even if the blame does not lie with the producer, they can still help the customers and retailer with the ratings.

Malintex Terek wrote:
Brand-labeling is negative in intent; it's not meant to attract people to a certain title, it's a warning as to the content of it. Given this context, many people also interpret information from the brand-labeling that I find to be destructive and audience-restricting; namely, identifying a correlation between appropriate content and age.

I never felt labeling was negative. I can understand how it could be that it would restrict a younger audience, but perhaps that younger audience shouldn't be reading it. Labels are given for a reason. And then again, I think it comes down to the parents. If they feel their child is mature enough, by all means, let them read it. But if not, then they shouldn't.

Malintex Terek wrote:
If the customer was a child who purchased a manga that was inappropriate, blame lies with the parents for providing money to that child. Of course, the child is also at fault, but the general trend of parents nowadays is that they try to shirk their parental duties by supplementing their children with money. It's their irresponsibility, and the retailer should not feel any burden of guilt from it.

I agree that the blame SHOULD lie with the parent, but typically it doesn't. With the ESRB, there are those fighting to make it so that employees are fined if they sell an M game to a minor. When really they should be fighting to make parents more informed and involved. But typically, they are not.

Malintex Terek wrote:
Granted, even if a clerk should "know better" that clerk cannot foresee/impose mandates on customers. Say, for example, a young child comes in and asks to purchase a volume of Berserk; if the clerk denies the child, the parent comes in and complaints. If the clerk allows the child to purchase the title, the parent comes in and complaints. Which ground is safer if the child provides no identification?

Frankly, ignoring the "common sense" argument since that could potentially get someone into hot water, it's far easier to defend a "sell to a willing customer" situation than a "not old enough" one, since the foundation is tangible and objective (money) rather than subjective (age-appropriateness).

If the parent is around, then I say ask to speak to the parent. With the ESRB that's what we have to. I've also done it when I worked at Waldenbooks and a 10 year old tried to get his dad to buy him Battle Royale. The parent was actually VERY happy that I said something and he reprimanded his son for lying to him. They then became repeat customers because they knew they could trust us. And usually, the kids know they are buying Mature material, and if you ask for a parent, they just leave and won't get them because they know their parent won't approve. I've very, VERY rarely (and by that I mean like 2 or 3, EVER) encountered a customer who was upset for refusing a child mature material, and just as few have been upset when you ask the parent themselves.

Malintex Terek wrote:
"almost got sued" here is the key. Unless your opponent was a lawyer, I highly doubt that person would have the initiative to pursue a legal case against Border's Group or that they would have won it, given there were no corporate stipulations against the selling of the mature manga to a minor. As I said earlier, it's easier to defend an argument founded on something like money than on taste.

I, too doubt that they would have taken much initiative to take it to court. But they did go to the local schools and the Parent-Teacher Conferences and blamed the company for selling the products. And though the likelihood of the customer winning if they did go to court is very slim, there has to be a precedence set at some point. The ESRB didn't get where it is today without a few lawsuits.

Malintex Terek wrote:
I apologise for not putting up a decent argument right now; I'm actually quite busy and my hands hurt, though this is a topic of great interest to me. A more in-depth response is due later, I should say.

Haha, I almost got the impression you were attacking me. Heh. But I'm glad that there are others willing to argue the point. As that is the point of the thread.
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