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The Anime Economy - Part 1: Let's Make An Anime!

Right, but what I'm saying is that there could be a difference in how a publisher approaches it depending on whether they expect it to be a huge money maker like Naruto or if they don't really expect to get much out of it other a boost in manga/novel sales.

Its not clear to me why the publisher would have to come up with a bigger share of the budget for a manga that is already a hit as a manga series and is seen as having the makings of a big hit as an anime series. They have more leverage, and if anything there would be more parties interested in getting a piece of the action, and so they might not have to come up with as big a share of the production budget for that kind of title.

That's why I said I wanted to know how the royalty rights tended to work (if there is any "tended to" at all; maybe it varies wildly even among the same kinds of shows with the same kinds of sales and merchandising potential). If it went to the original publisher/copyright holder no matter what ...

That's why I said I wanted to know how the royalty rights tended to work (if there is any "tended to" at all;maybe it varies wildly even among the same kinds of shows with the same kinds of sales and merchandising potential). If it went to the original publisher/copyright holder no matter what and the amount of money being put in had nothing to do with it, then no, it wouldn't make any sense for them to put up more money for the shows more likely to do well. But if the amount of money mattered, even if only in influencing the amount of the royalties in negotiations, then it might not make financial sense put the same kind of money into R-15 as they would for Naruto.

That's how I understood it ~ at least, coming at it from the perspective oft the manga publishers of anime made from a manga ~ when a publisher puts some money into the pot to help make the budget for an anime made with their property, the increased sales of titles of the serials and tankoubon is the reward.

No mother dreams of having an ugly baby, and yet ugly babies are born with astonishing regularity. Likewise, no producer dreams of making a terrible show, and yet they happen all the time.

Glad everyone's into this article. Very rewarding. It took a very long time.

Part 2, which will post Wednesday, will get VERY deep into the R2 DVD market, with numbers. And yes, I can tell you the Manabi line is ludicrously low.

Sometimes the production delays get so bad, the producer has no choice but to allow a hastily-edited recap episode to be inserted, buying the crew an extra week. (Recap episodes are seldom planned, and usually indicate chaos behind-the-scenes.)