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NEWS: Shueisha Publishes All of This Week's Top 10 Manga Volumes




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leafy sea dragon



Joined: 27 Oct 2009
Posts: 7163
Location: Another Kingdom
PostPosted: Thu Jul 14, 2016 2:31 am Reply with quote
Huh. Does Bleach normally do this well on the charts? I know it's been flopping on the weekly surveys, but I thought Japanese audiences had their fill. (Bleach continues to be quite the gateway series in the United States though.)
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0Ninjaz0



Joined: 03 Oct 2014
Posts: 31
PostPosted: Thu Jul 14, 2016 3:47 am Reply with quote
leafy sea dragon wrote:
Huh. Does Bleach normally do this well on the charts? I know it's been flopping on the weekly surveys, but I thought Japanese audiences had their fill. (Bleach continues to be quite the gateway series in the United States though.)


Bleach does sell well, so it does nice in charts.
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Hawkmonger



Joined: 30 May 2014
Posts: 440
PostPosted: Thu Jul 14, 2016 5:52 am Reply with quote
Huh, surprised to see Kinnikuman is still going!
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Somewhere



Joined: 27 Sep 2013
Posts: 361
PostPosted: Thu Jul 14, 2016 11:02 am Reply with quote
leafy sea dragon wrote:
Huh. Does Bleach normally do this well on the charts? I know it's been flopping on the weekly surveys, but I thought Japanese audiences had their fill. (Bleach continues to be quite the gateway series in the United States though.)


http://www.geocities.jp/jump_manga/jump5.htm#bleach
~300k after a 7 day first week is roughly in the same range as the previous volume. A little bit higher actually, but not significantly so. I'd estimate this to be roughly on par with the last few volumes, so this should be the current.... ledge(?) for Bleach.

When we say stuff like 'Japan stopped giving a crap about Bleach', it's more descriptive of the relative drop in readers/buyers, in addition to nobody bothering to vote for it in the magazine surveys.
Compared to its own prime, Bleach has declined by what, 2/5 or so now. In other words, of the people who decided to buy Bleach in 2008-2009, nearly half have given up on doing so in 2016. In a vacuum, there's still a significant core there that'll stick around to the end. But the size of it is basically due to how big Bleach was way earlier.
To contrast, look at how relatively rock solid Naruto was from 2008 to 2013. And although 2014 showed a drop, it wasn't too big for the last volume to recover from.

Edit: Huh, decided to see if there were new initial print numbers to see how... optimistic Shueisha was. Initial print sizes are basically estimations by the publisher on a volume's long term sales, since they're trying to strike a balance between not having to fund too many extra print runs and not having too many copies sitting in storage forever. Still gotta pay for storage after all.
http://www.geocities.jp/wj_log/rank/rank0.html#BLEACH
Vol 71 had an initial print of 480k. Around that time, Bleach was selling low 400k within 4-5 weeks. That is rather low confidence in the quantity of late buyers.

Granted, estimations are still only estimations. They were off on Assassination Classroom's vol 18 for example (initial print of 820k; sold 845k by week 4). But they're still nice for seeing the publisher's view.
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COREY2293



Joined: 16 Jul 2015
Posts: 70
PostPosted: Thu Jul 14, 2016 3:07 pm Reply with quote
Bleach does sell and its very successful... Bleach is a franchise and has done so much for Jump. People do love to troll and forget that. Bleach is better being read in volumes
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leafy sea dragon



Joined: 27 Oct 2009
Posts: 7163
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PostPosted: Fri Jul 15, 2016 2:21 pm Reply with quote
Wow! Thanks for the detailed explanations! I can see why, instead of getting ten-weeked Tite Kubo got a pretty unique "this arc will be the last one" ultimatum then. Sounds like Bleach is a very stable seller in volume form, and as far as Shueisha is concerned, it still turns a profit.

The way Kubo writes Bleach, I can also see why it'd be more popular as volume releases than in the magazine. You get way more out of it by reading a whole bunch of chapters at once than being drip-fed once a week.
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