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NEWS: The Anime Network on Cell Phones




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LordRobin



Joined: 25 Feb 2003
Posts: 354
Location: Akron, OH
PostPosted: Mon Feb 27, 2006 12:37 am Reply with quote
Joy. Cell phones. Does anyone seriously watch video on a cell phone? Me, I want my phone for making calls, something which it won't be able to do if I drain the battery watching anime. Plus, my hunch is that "normal airtime charges apply" above and beyond the price of the subscription.

Hey, ADV! If you want to sell your stuff digitally, get Apple on the phone and start selling your back catalog for $1.99 an episode on iTunes. You'll be pleasantly surprised at how much money you'll make.

------RM
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kopiikat



Joined: 12 Nov 2002
Posts: 29
Location: a realm of subtitles and bad dubbing
PostPosted: Mon Feb 27, 2006 5:39 am Reply with quote
Not sure how cell phones are doing over in the States nowadays, but here in Japan I see people watching TV on their phones all the time. Are they making phones with better battery life and screens in the US lately?
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MorwenLaicoriel



Joined: 26 Feb 2006
Posts: 1617
Location: Colorado
PostPosted: Mon Feb 27, 2006 10:47 am Reply with quote
Mm, I'd rather just have the TV station at home. (Not that I've done it--can't bring myself to pay extra for a station Anime hyper.) It's nice that Princess Tutu will be offered, though, maybe it'll get more attention.
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Josh7289



Joined: 27 Aug 2005
Posts: 1252
PostPosted: Mon Feb 27, 2006 10:49 am Reply with quote
Cell phones in the US suck. We're about 2-3 years behind Japan and Korea, and that's not even including the inferior providers...
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Asuka



Joined: 28 Aug 2004
Posts: 118
Location: Burlington, NJ
PostPosted: Mon Feb 27, 2006 11:27 am Reply with quote
US cell phones are inferior to foreign ones as far as features go, and certain things like bluetooth are crippled on them so you can't easily transfer data to/from the phone without paying fees to the phone company.

I'll stick to my iPod for portable video ¬_¬
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jpopusa



Joined: 24 Jul 2003
Posts: 20
PostPosted: Mon Feb 27, 2006 2:34 pm Reply with quote
The gap of difference in Asian cell networks and American cell networks is quickly closing in many ways. Realize that the largest difference is in the actual handsets as US cell carriers only market a much smaller number of handsets versus the extremely large number of handsets available in Japan. This is because of the subsidised deals the carriers here have -and that is not likely to change soon. But in regards to the actual network, since the US carriers like Sprint and Verizon have MUCH MUCH more area to cover -their rollouts took much longer than smaller countries like Japan and Korea.

However now that these US networks are in place here, now we will start seeing big changes in our own "keitai" culture. The current EVDO networks allow high speed internet to cell phones and we are just now seeing MAJOR content deals happen. You will notice many new Verizoncommercials plugging music videos and music content.

Japan already has TONS of mobi web content (about 96,000 sites) but in comparison much of it is simplistic compared to the new US media deals which are almost soley concentrated on A/V content. In Japan the amount of simple mobi sites with text, e-mail, news, pictures and forums and such is truely VAST and so is the prevlance of music content.

But surprisingly, the US has relatively quickly caught up on the amount of video content available. However since it is so new here the user base here is very small -which is why you will be seeing tons of commercials for Sprint and Verizon pushing their new EVDO related content stuff this year. I am not sure that the penetration will ever match Korea or Japan (as they have more mass transit free time they kill using cell phones), I do however see cell phones starting to encroach more into the iPod market.

For the full story on Anime on your cell phone check out
http://www.zoovision.com/mobile_anime.html
Basically $10 a month and you can watch some cool stuff on the go with new content added weekly. (And with Sprint you usually get a $5 credit included to spend so it winds up only being an extra $5 a month to your bill)

With these type of video and audio announcements with content owners here, it is very much paving the road for more "converged" devices here. I doubt we will ever catch up on the cool gadgetry aspect that the Japanese cell industry offers. But at least we will have plenty to watch Wink
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Zac
ANN Executive Editor


Joined: 05 Jan 2002
Posts: 7912
Location: Anime News Network Technodrome
PostPosted: Mon Feb 27, 2006 3:07 pm Reply with quote
LordRobin wrote:

Hey, ADV! If you want to sell your stuff digitally, get Apple on the phone and start selling your back catalog for $1.99 an episode on iTunes. You'll be pleasantly surprised at how much money you'll make.

------RM


This "brilliant" idea has been brought up about 900 times since iTunes launched their video service and I guess it just hasn't really gotten around yet that anime would cost a lot more than $1.99 an episode and would require a new license contract for the content, which would cost the US licensor even more money.

iTunes isn't financially the best option for anime right now because the average price-per-episode there is designed to benefit the companies that don't have to license the content they put there, like ABC and Universal. ABC can afford to put Lost up for $1.99 because it doesn't cost them an extra cent. ADV can't do the same thing.
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AnimEdge



Joined: 28 Jul 2003
Posts: 51
PostPosted: Tue Feb 28, 2006 1:12 am Reply with quote
I my self have been watching anime on my phone for awail, gotta love the Sprint ppc-6600 and file converters, he's right about the whole us cetching up, its the same reason why there internet speeds are so much faster than areas, area and people, i know a lot of people who have no interest to neather pay nor watch or listen to anything on there phones, of course they also think colored phone screens are still the new thing
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LightNightmare148



Joined: 11 Aug 2004
Posts: 37
PostPosted: Tue Feb 28, 2006 3:52 pm Reply with quote
No thanks. I like my cell phone to make calls.. Anime on DVDs, TV and PCs is fine by me though.

ADV should focus more on making its episodes available in, say, BitTorrent instead of cell phones. It would make a better profit, IMO.
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CherishedHonor



Joined: 27 Jan 2006
Posts: 5
PostPosted: Wed Mar 01, 2006 8:21 am Reply with quote
I just can't figure out how we're supposed to read subtitles on those tiny cellphone screens! Wink
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