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NEWS: IMAGI's Astro Boy Film Debuts at #3 on UK Charts




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GATSU



Joined: 03 Jan 2002
Posts: 15304
PostPosted: Sun Feb 21, 2010 12:18 am Reply with quote
It didn't play in European theaters yet? I thought it was everywhere by now.
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Sven Viking



Joined: 09 May 2005
Posts: 1039
PostPosted: Sun Feb 21, 2010 12:28 am Reply with quote
Due to a difference in advertising/theatre count, I guess? Or do people genuinely hate 2D now?
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Teriyaki Terrier



Joined: 26 Mar 2008
Posts: 5689
PostPosted: Sun Feb 21, 2010 12:36 am Reply with quote
Sven Viking wrote:
Due to a difference in advertising/theatre count, I guess? Or do people genuinely hate 2D now?


My opinions aside, it might be because of licensing rights or some other red tape issue. The public may never know the real reason, unless stated by the company or otherwise.
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Brack



Joined: 15 Oct 2005
Posts: 281
Location: UK
PostPosted: Sun Feb 21, 2010 2:41 am Reply with quote
Sven Viking wrote:
Due to a difference in advertising/theatre count, I guess? Or do people genuinely hate 2D now?


The two figures are unconnected. Ponyo opened on a different weekend, at which point Astro Boy was down to the number 10 slot. In fact it was another 2D animated film that was hurting it more than Astro Boy, namely Princess & The Frog,

Ponyo had a decent number of cinemas screening it (200+ theatres), however, going by twitter chat and personal experience, it didn't get enough coverage by region and in some cases not enough screenings per day. If that wasn't the case, would that have got in the top 10? Who knows?

However, Optimum normally do a good job with keeping Ghibli films in circulation in smaller cinemas in the long run, and certain chains tendancy to cycle through kids films in Saturday matinees means there'll probably be chances to catch it in the cinema long after this initial release.
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Sven Viking



Joined: 09 May 2005
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PostPosted: Sun Feb 21, 2010 2:51 am Reply with quote
Ah, interesting. Thanks!
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Scamp



Joined: 30 Mar 2008
Posts: 97
PostPosted: Sun Feb 21, 2010 7:26 am Reply with quote
I saw a hell of a lot more advertisment for Astro Boy than I did for Ponyo so I dare say that's a large factor
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Sven Viking



Joined: 09 May 2005
Posts: 1039
PostPosted: Sun Feb 21, 2010 9:54 am Reply with quote
Scamp wrote:
I saw a hell of a lot more advertisment for Astro Boy than I did for Ponyo so I dare say that's a large factor

If so, I would expect so, too. In my experience, the normal way for kids' films to get viewers is that a child sees a television ad and bugs their parents about it.

Someone said, a while back, that Ponyo got a fairly good advertising campaign in the US, by the way(?)
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The Anagelic One



Joined: 29 Sep 2008
Posts: 48
PostPosted: Sun Feb 21, 2010 11:12 am Reply with quote
I saw Ponyo yesterday at the only showing they had (10:50am). There was only 1 more showing on the Sunday too.

It seriously needed more showing times... T.T
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Zin5ki



Joined: 06 Jan 2008
Posts: 6680
Location: London, UK
PostPosted: Sun Feb 21, 2010 3:04 pm Reply with quote
I shall second existing observations. Public transport advertising, at least within the Capital, has been very prolific for this film. I've yet to see anything similar for Ponyo.
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Mohawk52



Joined: 16 Oct 2003
Posts: 8202
Location: England, UK
PostPosted: Sun Feb 21, 2010 3:50 pm Reply with quote
Zin5ki wrote:
I shall second existing observations. Public transport advertising, at least within the Capital, has been very prolific for this film. I've yet to see anything similar for Ponyo.
Agreed. I seen more PR for the live action "Blood, the Last Vampire" and absolutely nought for Ponyo, except a nice little mini poster for it inside my "Ocean Waves" DVD Rolling Eyes
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