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NEWS: Paper: YouTube Views Appear to Raise TV Anime DVD Sales


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decepticons2



Joined: 22 Oct 2008
Posts: 56
PostPosted: Thu Feb 03, 2011 10:50 am Reply with quote
This completely applies to me. Video streaming from youtube,funi, and CR has not affected my purchasing at all. But I am sure my local video store wondered if I died or something.

On top of purchases I was renting everything my local store could bring in. At close to $200 a month. Now I haven't been there in almost two years.

Netflix also seems like a decent alternative. If they could get all the funi library on there and maybe part of two more companies I would subscribe online. The Canadian library is a little lacking at the moment. Every once in awhile I subscribe and see if it has gotten a bit better.
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CCSYueh



Joined: 03 Jul 2004
Posts: 2707
Location: San Diego, CA
PostPosted: Thu Feb 03, 2011 11:48 am Reply with quote
It makes sense in a way since downloading gives one a copy, but streaming it stays on the original site, doesn't it? (Haven't actually done it because I hate watching "tv" on my computer.) So if one likes it enough to want a copy, one would have to buy the dvd.
And like our various markets, just because an anime is made in Japan for the viewing pleasure of Japanese, not every show is available in every market, so streaming allows markets that would otherwise miss the show to sample it. I really think this is where tv is headed. With viewer levels dropping, I'm thinking on demand is the way tv is going to have to go. Shows will be put up for viewing on a certain date, but if one is busy that day, one would be able to still see the week's episode.
I'm fine with officially streaming stuff. I fail to see how teenage Johnny has any right to post an episode of Naruto on YouTube since teenage Johnny didn't make it.
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CareyGrant



Joined: 18 Nov 2009
Posts: 453
PostPosted: Thu Feb 03, 2011 12:05 pm Reply with quote
I'd be interested to see the guts of his study and exactly how he reached the conclusions and correlations he did, or how he reached some conclusive proof as to the relationship between streaming and Anime sales.

While it was still inconclusive, I'm rather surprised about the -inconclusive, but still positive- results for torrents (although, that could be statistical error, human error, or similar research design flaw--which is why I'd love to see his study).

People I know who torrent stuff, don't buy anything, anime or not. Period. From music, to tv, to dvds, to video games, to porn (but who doesn't?!) etc. They torrent everything without batting an eye (which bothers me).

I do, however, agree that the "Old Men" of Japan, the ones in charge, need to get their collective heads out of the sand and embrace the future, which means new markets and new means of distribution.
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loka



Joined: 05 Nov 2006
Posts: 373
Location: Pittsburgh, PA
PostPosted: Thu Feb 03, 2011 12:18 pm Reply with quote
CCSYueh wrote:
I'm fine with officially streaming stuff. I fail to see how teenage Johnny has any right to post an episode of Naruto on YouTube since teenage Johnny didn't make it.


Teenage Johnny doesn't have a right, but teenage Johnny is [assumed] not profiting and has friends and possibly subscribers that will see the video. Many more eyes will likely see that episode, and some will be drawn into this Naruto show.

CareyGrant wrote:
People I know who torrent stuff, don't buy anything, anime or not. Period. From music, to tv, to dvds, to video games, to porn (but who doesn't?!) etc. They torrent everything without batting an eye (which bothers me).


Personally, I can't point to one example like that among those I know. Are these people out highschool / do these people have real jobs? Would they be spending money to watch this stuff if it was not easily available?


Last edited by loka on Thu Feb 03, 2011 12:22 pm; edited 2 times in total
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PetrifiedJello



Joined: 11 Mar 2009
Posts: 3782
PostPosted: Thu Feb 03, 2011 12:21 pm Reply with quote
CCSYueh wrote:
I fail to see how teenage Johnny has any right to post an episode of Naruto on YouTube since teenage Johnny didn't make it.

What makes more sense: distribution costs spread all over the world by everyone hosting the stream or idiots pretending to control a market and offer one, maybe two, options for streaming?

Most people don't even realize a good amount of traffic generated to YouTube comes from embeds of other websites.

On topic now: nice report, but I'm not buying it. There's just no way to relate online options to real world sales unless specific individuals are tracked (an option which has yet to be done).

While it's an interesting take to see YouTube views translate to sales, it's just not an accurate measure, especially when those sales could have easily been influenced by many of the other sites out there streaming similar content.

I'm sticking with the GAO's report: "We can't measure the gains or losses, so STFU about it." (in a nutshell).
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tuxedocat



Joined: 14 Dec 2009
Posts: 2183
PostPosted: Thu Feb 03, 2011 12:27 pm Reply with quote
My personal buying habits are now based off streaming.

I originally joined Netflix because they had a huge collection of shows that I could sample and base my purchases by sampling the shows first. Now I can just sample these shows online. If a show is available for purchase, I will only watch about four to eight episodes streaming to get an idea of whether I want to buy it. It is very unlikely I will buy a show unless I can sample it first. If I really like the show, I will not stream the rest of the show, but will buy the DVD/Blue-ray sets, and watch it on my televisions.

If a show is not available for purchase, I am more likely to stream the entire show or just drop it after a few episodes. I subscribe to Crunchyroll and TAN, and have bought the ad-free streaming options for the shows offered here at ANN that interest me. The price of renting a show streaming, or sampling the shows via a subscription streaming service is how I make my purchasing decisions now.

I can honestly say that there are many shows in my collection that wouldn't be there if I hadn't been able to sample them streaming first.

I would never have bought the NIS sets that are now sitting on my shelves if they hadn't made them available for me to sample here on ANN.

I dropped Netflix because they were not keeping shows in stock on DVD, and not replacing the shows with streaming options. A lot of those older shows are starting to re-appear on Hulu, so I just go over there for those. Overall, Netflix fails when it comes to anime.
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sepherest





PostPosted: Thu Feb 03, 2011 12:29 pm Reply with quote
I've been wondering how well video rental shops do in Japan, with the rise of people using Netflix and grocery store rentals they've all been closing down around here.

I don't find it very surprising that this (might be) raising sales, either. If I'm browsing videos and see something interesting, watch it a bit, and find out it's getting released on DVD I usually wind up purchasing it later. There are people who torrent and don't buy after, but there are the others who actually do. If anything it's used by some as a means of convenience. At least streaming more series (or at least good ones, not just getting rights because they're cheap)might help this somewhat.
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Megiddo



Joined: 24 Aug 2005
Posts: 8360
Location: IL
PostPosted: Thu Feb 03, 2011 12:35 pm Reply with quote
*mumbles something about causation and correlation*

Anyway, I'm really not sure how these statistics were found, since I'm not sure how there can be an equivalent control case to compare these shows to. I'd be interested in seeing just how these conclusions (and inconclusiveness) were reached.
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Graddick



Joined: 13 Mar 2010
Posts: 46
PostPosted: Thu Feb 03, 2011 12:36 pm Reply with quote
I'm glad this sort of research is being done. Although like a great deal of research that ever gets done, its results are maddeningly mundane.

Maybe the eternal fansub morality debate will finally have some real evidence to kick around. Truly an unbelievable prospect.
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Nonaka Machine Gun B



Joined: 03 Feb 2009
Posts: 819
PostPosted: Thu Feb 03, 2011 12:39 pm Reply with quote
Video rentals decreasing makes sense. Streaming/pirating is essentially the same thing, except you didn't pay for something you weren't sure you were going to like.
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Metanomaly



Joined: 23 Jul 2010
Posts: 107
PostPosted: Thu Feb 03, 2011 1:05 pm Reply with quote
decepticons2 wrote:
Netflix also seems like a decent alternative.


Not if you prefer subtitles, unfortunately. I wish they'd remedy this, even with a separate title entry or something.
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SonicRenegade84



Joined: 04 Apr 2010
Posts: 630
Location: Atlantis!
PostPosted: Thu Feb 03, 2011 1:31 pm Reply with quote
I'd like to believe that youtube views would boost DVD sales, but i'd sadly dis-believe it first. As far as people I know who view stuff on youtube, they always pull out the "i'm too poor, so I can't buy" excuse and continue either streaming or torrenting, which leaves to believe that there are more people out there who do this kind of thing.
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Metanomaly



Joined: 23 Jul 2010
Posts: 107
PostPosted: Thu Feb 03, 2011 1:34 pm Reply with quote
Megiddo wrote:
*mumbles something about causation and correlation*

Anyway, I'm really not sure how these statistics were found, since I'm not sure how there can be an equivalent control case to compare these shows to. I'd be interested in seeing just how these conclusions (and inconclusiveness) were reached.


Yeah, I'm somewhat curious about how they found this sort of thing out, too. The data gathering to do this with any sort of scientific/statistical rigor would be tricky.
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wandering-dreamer



Joined: 21 Jan 2008
Posts: 1733
PostPosted: Thu Feb 03, 2011 1:42 pm Reply with quote
I know that for me I watch everything I buy first (since I don't have a lot of money and only want to buy stuff I'm sure I'll rewatch) so yes, youtube/CR/hulu has introduced me to a number of shows I wouldn't have thought about buying if I hadn't seen them before. And the streaming vs downloading thing makes sense to me as well, if you download a copy you have a copy and that just doesn't provide a really good incentive to buy it if you have that mindset.
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Annf



Joined: 20 Feb 2009
Posts: 578
PostPosted: Thu Feb 03, 2011 2:01 pm Reply with quote
As far as the late-night sales-based business goes, it makes sense that getting as many people as possible to see the TV version (NOT the disc version with its extra content) would increase rather than decrease sales. I mean, the only reason those shows aren't on free TV nationwide is because it costs too much to get it on every station in Japan, not because the producers want to limit it on purpose.
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