Forum - View topicINTEREST: One Piece Manga #61 Gets Record 3.8-Million Print Run
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MasterKingJC
 Posts: 380 |
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So cool! This is the volume with the 2 year time skip in it, also. It looks just like Volume 1.
One Piece keeps breaking record after record, and I'm loving every minute of it! |
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whitefangrazorblade
Posts: 24 |
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I hope Volume 61 will also break One Piece previous weekly record held by Volume 60.
One Piece FTW. |
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enurtsol
 Posts: 14761 |
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So that leaves about 600,000 printed copies still unsold. That's a lot of stock gathering dust. Especially since most of the sales happen in the first couple of weeks then drop off significantly afterwards as time goes on. That's not good management. I wonder how much of the next 3.6 million copies will end up gathering dust.... 
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Ulinox
 Posts: 687 |
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Awesome news. Well deserved for One Piece! Well done Eiichiro Oda! Hope it only keeps breaking records, the most astonishing part was that even the flashback volumes continued breaking them, though. Keep up the good work, all I can say!
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Redlinks
Posts: 496 Location: America |
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The cover is completely awesome! One Piece ftw. x3
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smokes
Posts: 33 |
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lol check the sales again and troll harder.. volume 60 has been in the list for like 4 or 5 weeks, selling 30-40k constantly... so yeah.. no dust.. its just for the Future sells.. (you know people who buy them for the first time) |
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MetatronM
Posts: 281 |
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The idea is to have saturation. To have a situation where anybody can go pretty much anywhere that would regularly carry manga and be able to pick up the new One Piece. Basically, make it so that it simply doesn't sell out and retailers don't send potential customers away saying "sorry, we don't have any." Basically, make it so that One Piece is ubiquitous in the market. Sheer presence at retail is advertisement in and of itself, and the availability means there is no such thing as a lost sale. With a lot of products, this would be a dangerous and really downright stupid thing to do. Manga, however, is super cheap to print, and the margins at retail are quite good, which means there is no real risk involved in flooding the market and overshipping when it comes to something that is going to sell the sheer volume that One Piece does. With over 80% sell-through, it's making money for everybody. |
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Jaymie
Posts: 915 |
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One Piece is a series where people buy past volumes all at once when a milestone volume is released.
Volume 61 is the "new beginning" for the series, so a lot of the previous volumes will get a nice bump from people trying to play the catch up game. |
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Sunday Silence
 Posts: 2047 |
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Really? Do you really wanna trust the guys that made a movie that bombed at the box office? |
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PetrifiedJello
Posts: 3782 |
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Producers don't make movies. They finance them. |
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enurtsol
Posts: 14761 |
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Even at that rate, it'll still take about 17 weeks. But it won't keep up that rate; the rate only decreases over time, so it'll be even longer. And it's not like a book where you print then let it sell for years and years. It's a series, so by the time the next volumes come out, all but the minimum of old volumes have to be cleared out to make room. And it's not like magazines where shops could just strip the front cover and return to the publishers for credit; shops only buy as much as they think they would sell plus just a bit more (anything much over, they would eat the cost).
I don't think the margins on tankoubon is that good. Manga anthology magazines are cheap, but tankoubons are made of better material and still sold cheap. Yeah, they already made up most of their cost from the magazines, but that's why they could afford minimal margins on tankoubon because that's icing. But those close margins can be significantly eroded by inefficient management. That's why I'm a fan of Toyota's "just-in-time" system - and why they're now #1 in the world while other car manufacturers have been playing catch-up ever since. And that's what second print runs are for - when you have a few months left of stock. (Though the economies of scale on the first print run may equate to a wash.) |
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Megiddo
 Posts: 8360 Location: IL |
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You'd be quite surprised at how well One Piece sells, even with the much earlier volumes. Just check out this link:
animenewsnetwork.com/news/2010-08-25/one-piece-manga-sells-20-million+books-just-in-2010 20 million copies total, with 6.5-7.5 million to the last 3. So that leaves around 13 million So in just 8-9 months of time, the older volumes of One Piece (1-56) sold around 230,000 copies each. I imagine that the more recent the book, the more copies sold, so I could easily see an extra 600k copies of vol. 61 being sold. |
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Keiichi-chan
 Posts: 143 |
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wow @enurtsol
haters gonna hate..mathematically!! |
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enurtsol
Posts: 14761 |
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Well, I've always been good in math, and I hate inefficiencies. 
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HuskofDaimao
Posts: 39 |
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Damn straight Dragon Ball's still #1. One Piece never took off anywhere else.
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