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NEWS: BookScan Manga Ranking, May 21-27




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skafreak51



Joined: 13 Feb 2009
Posts: 211
PostPosted: Tue Jun 05, 2012 12:38 am Reply with quote
These numbers... cannot be correct, can they?

Sailor Moon only at 8,500 units sold? Wasn't the first shipment 50k with an extra 50k after there was a huge demand for them?
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Sewingrose



Joined: 11 Jan 2011
Posts: 579
PostPosted: Tue Jun 05, 2012 1:14 am Reply with quote
skafreak51 wrote:
These numbers... cannot be correct, can they?

Sailor Moon only at 8,500 units sold? Wasn't the first shipment 50k with an extra 50k after there was a huge demand for them?


It says year-to-date at the top, I'm wondering if that means in this year (2012) only?


Any-ways, ye-owch I've sort of been dying to get my hands on some bookscan numbers for Manga, because I want a realistic picture of a books success. (I've been told that ever since Borders went Kerplunk the New York Times' list is sort of meaningless).
But man those numbers are small. Sort of makes me want to buy more of my favourite titles.
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Scormio





PostPosted: Tue Jun 05, 2012 1:19 am Reply with quote
I am proud to be one of teh 921 people who have bought Omamori Himari 7.
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Polycell



Joined: 16 Jan 2012
Posts: 4623
PostPosted: Tue Jun 05, 2012 1:22 am Reply with quote
Read the bottom of the article - it's not all-inclusive. Walmart's out, RightStuf probably is and I wouldn't be too terribly surprised if Amazon wasn't included either. Take those three out and you'll have much, much smaller numbers.
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Sewingrose



Joined: 11 Jan 2011
Posts: 579
PostPosted: Tue Jun 05, 2012 1:27 am Reply with quote
Polycell wrote:
Read the bottom of the article - it's not all-inclusive. Walmart's out, RightStuf probably is and I wouldn't be too terribly surprised if Amazon wasn't included either. Take those three out and you'll have much, much smaller numbers.


Bookscan does include Amazon's print sales, but not e-books. Right Stuf probably isn't included though.
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Scormio





PostPosted: Tue Jun 05, 2012 1:30 am Reply with quote
Polycell wrote:
Read the bottom of the article - it's not all-inclusive. Walmart's out, RightStuf probably is and I wouldn't be too terribly surprised if Amazon wasn't included either. Take those three out and you'll have much, much smaller numbers.


Well, I'll reprase myself to say I'm proud to be one of the 921 people on this list, since I bought mine from B&N
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Ushio



Joined: 31 Jul 2005
Posts: 630
PostPosted: Tue Jun 05, 2012 4:35 am Reply with quote
Polycell wrote:
Read the bottom of the article - it's not all-inclusive. Walmart's out, RightStuf probably is and I wouldn't be too terribly surprised if Amazon wasn't included either. Take those three out and you'll have much, much smaller numbers.



It's generally believed that BookScan represents 60-70% of GN sales in the US based on comparison of there numbers and those of the handful of publishers that give actual figures.

"But who are the retailers who report to BookScan? According to the list that I have, there are over 7400 potential BookScan venues. This list includes almost 300 independent bookstores, as well as chain retailers, B. Dalton / Barnes and Noble, Borders / Waldenbooks, Tower Music and Books, Musicland, Deseret Book Company (Mormon bookstores), Follett Stores (University bookstores), Hastings, Costco, K-Mart, and Target. BookScan also tracks online sales from Amazon.com, B&N.com, Borders.com, Buy.com, Fatbrain.com, and Powells.com."

http://www.comicbookresources.com/?page=article&id=36900


Actually quick question how much manga does Walmart display in store?


Last edited by Ushio on Tue Jun 05, 2012 4:40 am; edited 1 time in total
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Ushio



Joined: 31 Jul 2005
Posts: 630
PostPosted: Tue Jun 05, 2012 4:38 am Reply with quote
skafreak51 wrote:
These numbers... cannot be correct, can they?

Sailor Moon only at 8,500 units sold? Wasn't the first shipment 50k with an extra 50k after there was a huge demand for them?


These are YTD figures Sailor moon vol 1 sold 22,511 copies last year according to bookscan.

http://www.comicbookresources.com/?page=article&id=36900

http://www.comicbookresources.com/images/files/Bookscan-11-TOP-750.xls
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enurtsol



Joined: 01 May 2007
Posts: 14758
PostPosted: Thu Jun 07, 2012 12:55 am Reply with quote
Haha, Fifty Shades of Grey sold over 2.6 million in a couple months. Not bad for a self-published fanfiction! Laughing


Anyways, read the comments on The Beat. Industry insiders post there:


Dallas Middaugh
06/05/2012 at 2:47 pm

“And before anyone faints, please note…yes, we know THESE NUMBERS ARE LOW. These ARE the actual, real BookScan numbers, but as we noted above, many outlets are not included in these numbers. So some books may be selling double or triple these numbers.”

I’m curious, what are you comparing these numbers to that makes you describe them as low? This represents the number of copies sold last week through most outlets in the U.S., minus comics shops (a significant omission) and WalMart (not usually a significant omission, though it is in the case of Sailor Moon, which I’m involved with, and which is stocked at WalMart). There are books on the list selling 4-5000 copies per month, numbers that any publisher would be delighted about.

Perhaps you’re comparing it to the Diamond graphic novel numbers? If so, it’s an apples-to-oranges comparison. The Diamond number represents the number of copies sold to shops, not to customers, while the Bookscan numbers represent copies sold to customers.


Calista Brill
06/05/2012 at 4:19 pm

I think you’re overestimating the accuracy of these numbers for graphic novels. My rule of thumb for graphic novels is to multiply bookscan numbers by about 4 – and that’ll give you a general sense of the actual sales of the book. It varies by publisher, obviously: some publishers do more of their business in the trade (bookstores) and others do more in the direct market / specialty world (comic book stores and etc) and still others focus on the library market. But yeah, if bookscan tells me a book has sold 2,500? I assume it’s more like 10,000.


The Beat
06/05/2012 at 6:36 pm

Yikes! So many voices!

I got the 80% figure from Jonathan Segura who wrote the preamble to the numbers.

Dallas: I base that on things like Callista’s comment! Even today at BEA I heard people talking about how BookScan is consistently low.

So, like I said: take with a grain of salt, but the TRENDS are accurate.
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