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NEWS: Anime Video Sales Jump 6.5% in Japan in 2013


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Blood-
Bargain Hunter



Joined: 07 Mar 2009
Posts: 23770
PostPosted: Sat Mar 29, 2014 6:33 am Reply with quote
Interesting. Nice to see the market for physical releases is increasing. I'd be very curious to see what the numbers for the North American market are.
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DmonHiro





PostPosted: Sat Mar 29, 2014 7:37 am Reply with quote
Let's hear the "anime is dying" and "without the US industry, the Japan anime industry is collapsing" people now.
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ultimatemegax



Joined: 26 Jan 2010
Posts: 412
PostPosted: Sat Mar 29, 2014 8:15 am Reply with quote
Blood- wrote:
Interesting. Nice to see the market for physical releases is increasing. I'd be very curious to see what the numbers for the North American market are.

2013's haven't been released yet, but here's the anime home video market from 2002-2012 as compiled by the Japanese External Trade Organization. Source is included in the image.
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Polycell



Joined: 16 Jan 2012
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PostPosted: Sat Mar 29, 2014 8:34 am Reply with quote
So Blu-Ray's almost entirely an otaku format. That's unexpected.
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Touma



Joined: 29 Aug 2007
Posts: 2651
Location: Colorado, USA
PostPosted: Sat Mar 29, 2014 8:51 am Reply with quote
Polycell wrote:
So Blu-Ray's almost entirely an otaku format.

Why do you say that?
The only number that I see for Blu-ray is the sales being up 24.1%. There is nothing about what was on the discs or who bought them.
Did I miss something?
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Blood-
Bargain Hunter



Joined: 07 Mar 2009
Posts: 23770
PostPosted: Sat Mar 29, 2014 8:58 am Reply with quote
@ ultimatemegax & rederoin: thanks for those additional figures.

What I'd really love to know is where the growth in the Japanese domestic market is coming from. Are these increased sales coming from already wildly popular properties like One Piece and Ghibli movies or are we seeing an increase in the sales of the "late night" anime? Or perhaps both?

eta: oops, rederoin's post disappeared.
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SouthPacific



Joined: 24 Oct 2013
Posts: 689
PostPosted: Sat Mar 29, 2014 9:04 am Reply with quote
It's very nice to see that the anime industry is flourishing, let's hope it grows in 2014 as well Very Happy!
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yuna49



Joined: 27 Aug 2008
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PostPosted: Sat Mar 29, 2014 9:13 am Reply with quote
Polycell wrote:
So Blu-Ray's almost entirely an otaku format. That's unexpected.

You can see this phenomenon if you look at sales for shoujo/josei series versus shounen/seinen ones. The series with larger female audiences also tend to have a higher proportion of DVD to BD sales. Using two shows taken from the 2012 sales data show the pattern. Hakuouki Reimeiroku, one of a series based on an otome game for girls, averaged about 3,800 copies on DVD and only 1,350 on Blu-ray. The most recent installment of the seinen series Hidamari Sketch, "Honeycomb," sold about 1,100 DVDs per volume but over 6,200 BDs.

Without an analysis by title it's really hard to know what to make of the sales figures cited in this story. Attack on Titan alone averaged over 16,000 DVDs and 35,000 BDs per volume. At about $50-60/volume, the eight Blu-ray volumes released in 2013 brought in nearly $15 million. Evangelion 3.33 generated over 175,000 DVD and 400,000 BD sales.


Last edited by yuna49 on Sat Mar 29, 2014 9:33 am; edited 3 times in total
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mdo7



Joined: 23 May 2007
Posts: 6254
Location: Katy, Texas, USA
PostPosted: Sat Mar 29, 2014 9:18 am Reply with quote
For now, this is good. But my concern as of now, how is the anime video sales is going to look like after Japan raises it sale tax to 8% this year and 10% in 2015 according to Wall Street Journal as part of Abenomic, which I'm a big critic of. According to a survey done by Kyodo News in Japan, it looks like 70% of Japanese consumers are considering curbing their spending when sales tax increases in April from the current 5% to 8% which could include anime products (which mean DVDs could be effected too).

I mean anime DVDs are really expensive and overpriced enough in Japan, raising the tax is going to make it harder for people in Japan to buy the DVDs (and other merchandise, well at least Bandai is doing something about that). Also even before the tax hikes was implemented, there was a rise in sale prices according to BBC.

I wouldn't be surprised if a year later, ANN report that Anime video sales drop significantly due to the tax hike done by Abenomics. But for now, enjoy the good new while it last.
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Touma



Joined: 29 Aug 2007
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Location: Colorado, USA
PostPosted: Sat Mar 29, 2014 9:25 am Reply with quote
ultimatemegax wrote:
Blood- wrote:
Interesting. Nice to see the market for physical releases is increasing. I'd be very curious to see what the numbers for the North American market are.

2013's haven't been released yet, but here's the anime home video market from 2002-2012 as compiled by the Japanese External Trade Organization. Source is included in the image.

Does Videoscan track Internet sales, such as Right Stuf and Amazon.com?
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Utsuro no Hako



Joined: 18 May 2012
Posts: 1034
PostPosted: Sat Mar 29, 2014 9:26 am Reply with quote
Blood- wrote:
@ ultimatemegax & rederoin: thanks for those additional figures.

What I'd really love to know is where the growth in the Japanese domestic market is coming from. Are these increased sales coming from already wildly popular properties like One Piece and Ghibli movies or are we seeing an increase in the sales of the "late night" anime? Or perhaps both?


Even if it is late night anime, is this a general increase, or is it driven by a few hits like AoT? If the latter, it could be a temporary blip based upon one good year.
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Rederoin



Joined: 29 May 2013
Posts: 1427
Location: Europa
PostPosted: Sat Mar 29, 2014 9:28 am Reply with quote
Blood- wrote:
@ ultimatemegax & rederoin: thanks for those additional figures.

What I'd really love to know is where the growth in the Japanese domestic market is coming from. Are these increased sales coming from already wildly popular properties like One Piece and Ghibli movies or are we seeing an increase in the sales of the "late night" anime? Or perhaps both?

eta: oops, rederoin's post disappeared.

Yes, I missread something. Its too early for me, the coffee still needed to kick in. Just pretend you never saw it.


mdo7 wrote:


I wouldn't be surprised if a year later, ANN report that Anime video sales drop significantly due to the tax hike done by Abenomics. But for now, enjoy the good new while it last.

If 2014 is worse than 2013, I doubt its related to the tax hike. We already got a very weak Autumn 2013 and Winter 2014. Those 2 seasons will have a big negative affect on 2014's sales. And the tax hike has nothing to do with that.

Unless we get an amazing summer and spring season in terms of sales, or a increase in sales of mainstream movies/shows, 2014 will be worse than 2013.


Last edited by Rederoin on Sat Mar 29, 2014 9:32 am; edited 1 time in total
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Polycell



Joined: 16 Jan 2012
Posts: 4623
PostPosted: Sat Mar 29, 2014 9:35 am Reply with quote
Touma wrote:
The only number that I see for Blu-ray is the sales being up 24.1%. There is nothing about what was on the discs or who bought them.
Did I miss something?
Anime's worth ¥78.99 billion. Blu-ray's worth ¥88.782 billion. Given that most anime sales tend to be BD rather than DVD, I highly suspect that the proportion of anime buyers is well over half the Blu-ray buyers - which pretty much defines it as a (mostly)otaku format.
yuna49 wrote:
You can see this phenomenon if you look at sales for shoujo/josei series versus shounen/seinen ones.
I just wasn't expecting to see such a dramatic difference overall.
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danilo07



Joined: 25 Dec 2011
Posts: 1580
PostPosted: Sat Mar 29, 2014 9:41 am Reply with quote
Quote:
Unless we get an amazing summer and spring season in terms of sales, or a increase in sales of mainstream movies/shows, 2014 will be worse than 2013.

I suspect that spring of 2014 will probably be massive in terms of sales.Some of the biggest hits in different mediums are getting adaptations(for both fujoshi and otaku audiences),it's hard for me to see it being as underwhelming as winter season was.
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Rederoin



Joined: 29 May 2013
Posts: 1427
Location: Europa
PostPosted: Sat Mar 29, 2014 9:55 am Reply with quote
danilo07 wrote:
Quote:
Unless we get an amazing summer and spring season in terms of sales, or a increase in sales of mainstream movies/shows, 2014 will be worse than 2013.

I suspect that spring of 2014 will probably be massive in terms of sales.Some of the biggest hits in different mediums are getting adaptations(for both fujoshi and otaku audiences),it's hard for me to see it being as underwhelming as winter season was.

It'll be big, Since JoJo and Love Live will reach 10k, and will probably both reach 20k. And a lot other popular shows that could reach at-least 10k.

However, 2013 had a strong Autumn 2012 season, Winter 2013 had Love Live!, Spring 2013 had a bunch of 10k+ sellers and SnK, and Summer 2013 had Free!, Symphogear and Monogatari S2(although that one will also heavilly contribute to 2014).

2014 however, has a weak Autumn 2013 season(We migth not even get a 20k seller for that season), and a very, very, very weak winter 2014 season. It will be the first season without a 10k+ seller in long while. Unless Hoozuki saves us. But the v2 drop makes it look grim. But I doubt the Spring season and Kancolle can save this year.
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