King of Prism by Pretty Rhythm Film Tops 300 Million Yen
posted on by Egan Loo
The KING OF PRISM by PrettyRhythm film has topped 300 million yen (about US$2.69 million) at the Japanese box office as of March 15.
The film began its theatrical run in 14 theaters on January 9, and went down to nine theaters in its second week. However, as word of mouth grew (particularly on social networking services), its screenings expanded to over 60 theaters. The film topped 250 million yen (US$2.2 million) as of March 9.
The film's announcement described its story:
The unit Over The Rainbow succeeds in its debut. Aiming to become like the boy band, more students enroll in Edel Rose. Hiro and the others begin practice for the Prism King Cup, an event that is held once every four years. However, a rival called "Schwarz Rose" appears... Who will become the Prism King, the one who can make girls' hearts throb the most!?
Masakazu Hishida (various Pretty Rhythm TV anime series) directed the film at Tatsunoko Production with a script by Jou Aoba (Pretty Rhythm Aurora Dream storyboard). Yoshihiro Otobe (Pretty Rhythm Rainbow Live) is the CG director, and Mai Matsuura (Pretty Rhythm All Star Selection) is credited with the original character plan and design. TAKARA TOMY A.R.T.S and syn Sophia are credited with the original work, and Avex Pictures is distributing the film.