• remind me tomorrow
  • remind me next week
  • never remind me
Subscribe to the ANN Newsletter • Wake up every Sunday to a curated list of ANN's most interesting posts of the week. read more

Support Team Japan With A Pikachu Adidas Jersey

posted on by Bamboo Dong

Ready to gear up for the World Cup? adidas wants Pokémon fans support Japan, all while showing some love for their favorite electric rat, with official Pokémon-branded Japan national soccer team replica uniforms.

The crossover jerseys—as well as Pikachu's designation as the team's official ambassador—are part of adidas' "Engine Project," which encourages players and fans to act as a single engine and form a unified circle.

The replica home jersey, which retails for ¥7,400, features a decal of a jersey-bedecked Pikachu on the right chest. The jersey, alongside a few family-centric national friendlies leading up to the World Cup, are intended to get kids into the spirit, and allow them to show their support for the national team.

Along with the jersey, fans can also get their paws on Pikachu t-shirts, scarves, backpacks, pouches, and hats.

adidas has also teamed up with idol group AKB48 for a special campaign, and AKB48-branded replica jerseys.

The World Cup kicks off in Brazil on June 12.

[Via Otakomu via Inside Games]

discuss this in the forum (6 posts) |
bookmark/share with: short url

Interest homepage / archives