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Suntory's Next C.C. Lemon Ad Pumps Up the Muscles
posted on by Lynzee Loveridge
SUNTORY's ongoing "Summer Video Project" series of fantastical C.C. Lemon soft drink commercials continues with "Brainwave Controlled Muscle Suit Ver. 3." The commercial, which plays like a romantic comedy, follows Mizuki Maehara, an awkward high school boy who gets his hands on a mind-controlled muscle suit and destroys a lot of shirts.
The suit itself was developed by robotics development and production company YUKAI Engineering. The is directed and filmed by Showta Mori, who garnered some attention a few years ago for his quick-draw iPhone sleeve.
SUNTORY started its series of over-the-top commercials with an elaborate ninja-girl tag video in July. A high school girl is filming her friend on her smartphone, when the other dashes away. Their game of tag quickly turns epic when they take to the streets of Atami, leaping off buildings, scaling apartments, and cartwheeling through shrines.
[Via Yattar Japan]
