Kumamon Shows His Kumamoto School Spirit in Yowapeda Campaign

posted on by Lynzee Loveridge

Hot off his motorcycle racing tour with actor Keanu Reeves, lovable Japanese mascot Kumamon is setting his sights on cycling with the Yowamushi Pedal crew. The bear is out to represent his home prefecture of Kumamoto, the stage for the race in Gekijōban Yowamushi Pedal (Yowamushi Pedal: The Movie).

The brand-new film opens on August 28 and adds Mamoru Miyano as Shin Yoshimoto, the ace of Kumamoto Daiichi High School. He is a third-year Kumamoto Daiichi High School student who possesses a cheerful yet aggressive personality. Kumamon is seen in the above poster wearing the same jersey (pink) and the Sōhoku High School jersey (yellow).

In the film, Sakamichi and the other Sōhoku team members receive an invitation to compete in the Kumamoto Hi Province Mountain Range Race toward the end of summer. The top-tier teams from around the country compete in this race, including Sōhoku's rivals Hakone Academy (which yearns to take down Sōhoku), Kyoto Fushimi, and Hiroshima Kureminami — as well as Kumamoto Daiichi High School's team led by Shin Yoshimoto.

Kumamon is one of Japan's immensely popular prefecture mascots. The bear is estimated to have brought in over one billion dollars in the last two years.

[Via Nijimen]

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