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Pokémon Kicks Off 20th Anniversary with Live-Action Super Bowl Ad

posted on by Lynzee Loveridge
Anime News Network's merchandise coverage sponsored by Tokyo Otaku Mode.

The Pokemon video game franchise launched 20 years ago with Pokémon Red & Blue for the Nintendo Gameboy. The Pokémon Company International is planning a year worth of special events including new product launches, promotions, and a unique ad.

A live-action commercial will air during the Super Bowl on February 7. Nintendo has previously created live-action ads for its Pokémon Mystery Dungeon video game series. The Super Bowl ad will promote the 20th Anniversary's "Train On!" motto.

Upcoming products include Nendoroids of the game's classic starters' evolutions and protagonist, clothing, new trading cards, mythical Pokémon distribution, special Pokémon Red and Pokémon Blue 3DS bundles,and the release of Pokémon Go and Pokken Tournament. Nintendo is also planning to re-release its Pokémon amiibo, like Jigglypuff and Charizard, to select retailers on February 27.

Fans of the original Pokémon films also have something to look forward to. Pokémon: The First Movie, Pokémon the Movie 2000 and Pokémon 3: The Movie will get digital remaster releases on DVD and Blu-ray from Viz Media. A total of 12 full-length Pokémon films will also be available on digital platforms.


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