Corporate Twitter Accounts Get Their Own 4-Panel Manga
posted on by Eric Stimson
If you've ever wondered what goes on behind the scenes in corporate social media departments, Sharp, a major electronics manufacturer, and Tanita, a firm specializing in digital scales, have an entertaining answer. These companies attracted a following through their Twitter accounts, which led to a four-panel manga in the magazine Kurofune Zero about the young men in charge of these accounts, Sharp-san and Tanita-kun. It imagines their bickering but overall friendly relationship (Sharp is the senpai, as indicated by the -san) and the easygoing conversations behind their tweets, and portrays them in correspondence with the office supply company King Jim and trading jokes with Sega.
On March 29, the manga, Sharp-san to [email protected], was published in book form. It is illustrated by Ai Nimoda and sells for 648 yen ($5.76). It includes bonus features: interviews with Sharp-san and Tanita-kun, an extra manga ("Paying Tanita-kun Back"), and 18 popular illustrations originally posted on Twitter. A future series of LINE stamps featuring the good-natured social media experts is also under development due to popular demand.
"All of Tanita cried."/"I'm the one who's most surprised that we're getting published."